Event Summary

NSW - Digital Masterclass: Fast Ways to Double Your Digital Income

Every charity has a digital presence, whether it’s as simple as a website and donation page, or full digital fundraising campaigns – but are you making the most of your current digital assets? What would be the impact for your organisation of doubling the income from your current digital activity?

This fast paced half day masterclass will transform your digital fundraising strategy. Martin Gill and Meredith Campbell from leading UK digital fundraising agency, Homemade Digital, will take you through practical steps, critical trends and world class case studies on donation and landing page optimisation, social media advertising strategy, marketing automation, mobile readiness, contactless donation payment innovations and the analytics you need to know.

If that’s not enough, you’ll have the opportunity to have your current digital assets and communications journeys road tested, and leave with a solid plan to boost your online revenue.

Learn how to optimize your website, donation and landing pages to boost conversion and average donation
Be the first to see the results of new contactless donation payment technology in the UK
Get ready for mobile – 65% of internet browsing in Australia happens on mobile devices – if you aren’t mobile ready, you’re losing that audience. How can you prepare for PSMS text to donate and make the most of your mobile digital presence?
Discover how contactless donation technology can transform your fundraising and events
Develop powerful, personalized digital communications journeys through easy to set up marketing automation solutions
Measurement matters – find out the analytics you need to know and track.

Are you

A Director, Executive Manager and / or decision maker for fundraising and digital strategy?
A Fundraising professional who wants to learn more about the digital landscape?

Then this Professional Development Workshop is for you. Book now!

* Morning tea and lunch provided.

This event is proudly supported by:

NSW is proudly sponsored by:

Full participation in Digital Masterclass: Fast Ways to Double Your Digital Income is applicable for 4 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

	Meredith Dwyer EMFIA CFRE Managing Director HomeMade Digital Meredith has worked with leading non-profit organisations across Australia as a fundraiser, consultant and event producer for over 20 years. A leader in the development of cause related marketing in Australia, she established multi-million dollar, award winning partnerships that were showcased and published internationally as examples of best practice. Her internationally recognised, award winning peer to peer online fundraising campaigns for the Royal Children’s grew their digital revenue from $250,000 to $1 million in just 12 months. In 2011, Meredith joined CauseForce as Managing Director Australia/New Zealand, leading the growth of their blockbusting fundraising events in the region. In five years The Ride to Conquer Cancer and Weekend to End Women’s Cancers have raised over $100 million for cancer charities in Australia and New Zealand. She is now expanding her role in the sector with heading up HomeMade Digital Australia, helping charities raise more money online.

	Martin Gill Owner and Director HomeMade Digital UK As Head of New Media at Comic Relief, the UK's most innovative media- and event-fundraising charity, Martin was responsible for the use of digital media and technologies for events like Red Nose Day and Sport Relief. He established their use of mobile, social media and all aspects of digital marketing for fundraising and campaigning. He led growth in digital revenues from £400,000 to £40 million including delivering the first mobile/ SMS fundraising activities for the UK charity sector in 2001. In 2008 he established HomeMade Digital with two fellow Comic Relief staff. HomeMade is a creative, development and fundraising optimisation agency working with NGOs around the world such as ActionAid, Cancer Research UK, Save the Children and UNICEF as well as large appeals like BBC Children in Need, Comic Relief, the DEC and Stand Up 2 Cancer. HomeMade helps clients with their thinking, analysis and doing. He is an expert in digital experiences, fundraising and integrated communication.