ICCA member sales and marketing mid-level managers working with international associations through research, bidding, sales, marketing, ambassador programmes, or who provide organisational or technical services for these meetings, who want to:
· Deepen their knowledge of association meetings.
· Join high-level education with a chance to network with prospective clients, hearing first hand about their objectives, working culture and needs.
· Learn about latest trends and share best-practices.
There will be relevant content for all Sectors: Destination Marketing, Venues, Meetings Management, Transport and Meetings Support. AMP’s programme is not aimed at CEOs and other top strategists (the education at the Congress is more relevant for this audience), but senior client-facing directors will also be welcome. AMP’s educational topics will be just as relevant to past RSMP delegates, but will appeal to a wider range of ICCA members, especially those based outside Europe.
Partnership will be a major theme, both in the content of the education sessions and in the meeting environment we will be creating. We will be actively discouraging a “selling atmosphere”, to encourage open exchanges of views and experiences.
Get an impression of the latest AMP 2016 in Stavanger: