Still potentially the most valuable part of the AMP in terms of Return on Investment is the Business Exchange. Rather like speed-dating with business leads, it is the easiest way to find new business leads for your venue or destination. If you can bring just one lead back to the office then the registration fee is already money well spent!
Once you have won an association meeting, it isn’t likely come back to the same destination for approximately 10-15 years. And once the event is secured, there are two things you can do with your acquired information about that meeting: you can save it in your archive, where in a couple of years it will be too out-dated to use again. Or you can exchange this information for up to date and current inside information on other events you might win now. The latter you can do at the BE.
All ICCA members are invited to take part in the BE. It is free of charge, but pre-registration is necessary. To get an idea of the type of information which is being exchanged at the BE sessions, please see an example of the required forms for participation here: BE form
If you indicate when you register that you want to participate, you will receive a separate email closer to the event. The instructions also include a link to an online application form where you will need to complete information on the event you are putting forward for the Business Exchange.
If you have already registered for the AMP, but you didn’t indicate that you would like to participate in the BE, it’s not too late! Please send an email indicating your interest in participating in the BE to our events department as soon as possible.
BUSINESS LEAD CRITERIA
1. Your lead must attract at least 250 participants.
2. Your lead must be held on a regular basis.
3. Your lead must rotate between at least 3 different countries.
4. In case of a past meeting, it should not have taken place more than 2 years ago.
5. Make sure that you have inside knowledge about your lead which you obtained by bidding for or with organizing/hosting the meeting. Be aware of the fact that you need to share this information with other BE participants during the BE session(s).
Note that the bigger the rotation area is; the more interesting your Lead will be for the other BE participants. (For instance; a meeting with a World/ International rotation will generate interest with more members than a meeting which only rotates between German speaking countries.)
WHAT HAPPENS WHEN YOU PROPOSE A LEAD?
Once we have received your completed BE Lead proposal form we will check the suitability of the event and upon approval you will receive a confirmation that you are now registered for the Business Exchange. Two weeks before the events starts you will be able to see an overview of who will bring which lead to the BE session in the ICCA database. This will allow you to get in touch with BE participants beforehand and to set up appointments outside of the BE session itself (For example: during lunch, networking breaks, etc.)
HOW WILL IT WORK AT THE EVENT?
There will be one BE session at the AMP. Before the BE session starts you will receive a BE schedule via e-mail. During the BE session you will have to present your lead to other BE participants at a numbered table in one of the rounds according to the BE schedule. If you are not scheduled to present your lead during one of the rounds you are free to join any other presentation. Only if you have received a confirmation from ICCA that your BE lead has been accepted you will receive this BE schedule.
Please note that if you received a BE confirmation from us that your presence is required in this session. No-shows may result in your company being excluded in the future BE sessions and access to the BE leads in the association database will be withdrawn. Also note that it is not possible to register as an observer for this session!