WA - Include a Charity Week Breakfast Seminar & Workshop
 
WA - Include a Charity Week Breakfast Seminar & Workshop

Breakfast Seminar: Embedding Gifts in Wills Across Your Organisation
8.00am - 9.30am

With demographics changing, so are attitudes. But to make that opportunity happen, we need a change in the way fundraising and charities deliver legacies – a shift from legacy marketing to legacy influencing – and that involves everyone. This session will share ways to create, establish and nurture a culture of gifts in wills, where everyone can contribute, where it is normal and a part of the donor journey and where legacies are integrated, influential and inspiring.

Using examples of other charities, campaigns and Remember a Charity in the UK, you will learn how to help your organisations develop a strategy and approach that maximises your chance of growing legacy income, offering donors something inspiring and how to establish a plan for investment and growth.

Workshop: Starting a Revolution in Gifts in Wills (open to Include a Charity campaign supporters only)
10.00am - 12.30pm

Great legacy fundraising focuses on making the right emotional connections at every stage and at every level, from cause to brand story, to legacy proposition, to conversations. Making emotional connections allows the whole organisation and individuals to play their part, allows donors to give and inspires others.

This session will look at new approaches to legacy giving - how to change behaviour, get people talking, how to have a conversation, how to understand motivations, how to use stories, and how to make the most of being emotional connected. It will explore new approaches to measurement and future value and will share campaign examples globally, from UK national charities, and country campaigns and from the Remember a Charity campaign in the UK.


Full participation in the Include a Charity Week Breakfast & Workshop is applicable for 4 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Speaker
Stephen George
UK fundraising and leadership coach and consultant

Stephen has 30 years experience in fundraising working for a range of charities including UNICEF and the NSPCC. He has many years of legacy experience and is currently working with two global NGOs. Previously he worked at the NSPCC and as the Chairman of Remember a Charity, where he pioneered a new behavioural approach to legacies, driving emotional contact, conversations, new TV led campaigns and KPIs. He is an international speaker, trainer and strategist and coach.
 
Date, Time & Location
Monday, 5 September 2016

Breakfast: 8.00am - 9.30am
Workshop: 10.00am - 12.30pm

Department of Sport and Recreation, 
246 Vincent Street, Leederville, WA



Pricing

 Breakfast Seminar:

Include a Charity Supporter
 Free
FIA Member
 $50
FIA Staff of Organisational Member
 $75
Non-Member $95

 Workshop:
Open to Include a Charity Supporters only

Include a Charity Supporter            
 Free


Registrations close Wednesday 31 August at 5.00pm AEST. 




If you are an Include a Charity campaign supporter and experience difficulty registering, please contact
includeacharity@fia.org.au

If you would like more information on becoming an Include a Charity campaign supporter, please contact includeacharity@fia.org.au