Dealer Connections
 
Welcome to Dealer Connections for the 2012 Miami International Boat Show & Strictly Sail
 
Registration opens on October 1, 2011
 
Mark your calendars!
 

Dealer Connections is a networking/business building program exclusively for boat, engine and accessory manufacturers and dealers at the Miami International Boat Show & Strictly Sail. The program is designed to help manufacturers find new dealers/distribution channels and dealers find new brands/product lines to represent.

Dealer Connections:
• Connects brands with retailers
• Makes networking easy: Facilitates meetings between key decision makers on both the manufacturing and retail side
• Open to all boat, engine and accessory manufacturers exhibiting at the 2012 Miami International Boat Show & Strictly Sail
• Open to invited dealers and exhibiting manufacturers

Why Miami?
• North America's largest consumer recreational boating and marine exhibition
• Business powerhouse that brings the entire recreational boating industry together
• Majority of the industry's leading boat and marine brands are on display
• Key decision makers are on site to discuss future business opportunities

Program components include:
• Confidential manufacturer/dealer meetings—set up via easy-to-use appointment software
• Exclusive invitations to special industry events, including the State of the Industry Breakfast & Awards Ceremony, February 16
• Dealer Connections Welcome Reception, February 15
• New for 2012—Educational seminars - Dealer Connections Cooperative Marketing Seminar:  Presenting today's strategies for reaching still active end users and tomorrows Gen-Nexters of boating.
• VIP Dealer Hospitality Lounge

Why Participate—Manufacturers:
Does your brand/product line lack representation in critical territories? Are you frustrated by holes in your distribution pipeline? Do you want to expand your dealer network to increase market share or solidify market position? Wondering what is the best way to attract high-level talent to your dealer network?

A dealership is often the first point of contact between a customer and a brand—the quality of service provided at a dealership reflects on its brands. Thus, finding the best dealerships to represent your brand is critical to your success.

Dealer Connections is designed to help you develop new dealer relationships without incurring recruitment costs. It's a once-a-year opportunity to:
• Meet the nation's leading dealers
• Connect with results-driven dealerships, run by people who are eager to learn about and take on new products
Makes your time in Miami even more productive—at no additional cost:
• Your brand/product lines are already on display
• On-water demonstration available at Sea Isle Marina
It is another way NMMA helps exhibitors realize a greater return on their show investment.

Why Participate—Dealers:
Do you want to broaden your customer base/appeal by adding new products? Are you frustrated by gaps in your product lines? Wonder how to reach decision makers of brands/product lines you would like to carry? Are you interested in increasing profits by diversifying your product offerings.

The Dealer Connections program gives you the chance to forge new business relationships and grow your business bpanding your product line. It's an exclusive, once-a-year opportunity for you to:
• Meet key decision of brands in which you have an interest
• Compare multiple brands and opportunities at one time.
• Test drive boats on the open water

Expanding and/or diversifying your product/brand lines can help you:
• Meet customer demand
• Broaden your customer base/appeal by attracting different customers
• Enhance your reputation among your targeted audience

VIP Dealer Guests receive:
• Dealer Connections VIP Badge—Free admission to the show and access before/after show hours for scheduled meeting flexibility
• Exclusive invitations to special industry events
• NEW for 2012—FREE educational seminars
• VIP Dealer Hospitality Lounge