Event Summary

WA - How to: Connect! Digital Marketing Strategies for Non-Profit Organisations

There are more ways than ever before to interact with your supporters and potential supporters online. This can be empowering for non-profit organisations, especially those with limited budgets, but it can also be hard knowing where to begin. Gain insight and advice from sector experts on how to approach not just fundraising, but also marketing and communications for non-profits, in the digital arena.

Online platforms provide a great tool for building relationships and thanking your supporters with Twitter and Facebook offering greater scope for this kind of vital fundraiser engagement. But with so many new and emerging channels it can often seem overwhelming.

Hear from from UWA’s CMO, Karen Carriero, and Head of Strategy at The Brand Agency, Alison Ray, who worked together on the new UWA digital strategy: Pursue Impossible. Karen will present a client overview of how to manage a brand change project with reference to the “Pursue Impossible” campaign currently being undertaken by UWA. Alison will provide an overview of social media strategies for non-for profits: what works and, sometimes more importantly, what doesn’t. Alison will also give tips about how to deal with difficult situations and complaints online.

This event is not just for fundraisers, but also marketing and communications professionals working within not-for-profit organisations, so please spread the word to your colleagues! We hope you can join us for this insightful evening.

	Karen Carriero Chief Marketing Officer Brand, Marketing & Recruitment University of WA Karen has had a diverse career boasting experience working within the commercial, not-for-profit and higher education sector. She brings a wealth and breadth of experience in sales, marketing and public relations to her current role as Chief Marketing Officer for The University of Western Australia. Karen has a Master of Business degree and is a Graduate Member of the Australian Institute of Company Directors. She is currently a Board Director of Therapy Focus. Karen is a recognised leader within the Perth marketing community. As past Vice President and Board Director of YMCA Australia National Board and past Chair and Director of YMCA Perth, Karen has a wealth of experience in community service focused organisations. Karen recently spearheaded the “Pursue Impossible” campaign for UWA, an integrated marketing campaign that made extensive use of digital and social marketing. Karen’s diverse career and real life experience in using digital marketing put her in a unique position to provide insights into the digital marketing realm.

	Alison Ray Head of Strategy The Brand Agency Alison has worked in the advertising industry for over 12 years, with a career that has had her working for some of Australia’s biggest and best agencies in Melbourne, Sydney, and now Perth. Currently she holds the position of Head of Strategy at The Brand Agency one of Perth’s premier advertising agencies. During her extensive career she has held a range of roles, from Group Account Director through to Head of Digital and Direct. Alison has a background in integrated marketing communications, but her passion is in digital and direct marketing. Her past clients include NAB, Motorola, FIFA, Honda, Village Roadshow, Kraft, Yellow Pages, Greenpeace and The Salvation Army. Her current role sees her working across all of the Brand Agency’s clients, including Water Corporation, PNBank, Drug and Alcohol Office, St John Ambulance, UWA, REIWA and Landcorp. Alison holds a Masters in Communication, and has considerable teaching experience, having lectured at Curtin University, UWA, RMIT and the Australian Institute of Management in subjects such as Advertising Management, Advertising Campaigns, Strategy and Planning, Digital Strategy, Online and Digital Basics. She currently teaches Social Media Essential and Email Marketing Essentials for ADMA, and has taught the Exploring Digital course for Adschool in Perth.