As fundraisers it’s your job to know as much as we can about our donors to
help us communicate effectively and meaningfully with them.
And in turn, donors trust us to do the right thing not only with their
donations but also with their personal information. Should trust be broken it
is very hard to rebuild.
More and more individuals are becoming increasingly aware of their right
to access their information and to question how a company or organisation is
using that information.
It has been two years since the Privacy Act was amended. Significant
changes came into effect, and with those changes is confusion.
Many of you are asking:
- Is it opt-out or is it opt-in? What does opt-in really mean?
- How do I know if I or my team are complying with the privacy principles?
- What privacy statements must I have and where must they appear?
- Can I approach prospects now?
- Can I swap our donors with another organisation?
Many of us are struggling to understand if we are complying properly
with the privacy principles. This is your opportunity to 1) learn the key
points so that you are adhering with the law and 2) ask questions to one of the
leading experts in this area – Rob Edwards, Chief Executive Officer of
Fundraising Institute Australia.
Rob has played a key role in representing the concerns and interests of
the Direct Marketing and Fundraising sectors to State and Federal Government.
He has spearheaded the formulation of recommendations leading to today’s
privacy legislation and principles.
Rob will share insight into the key points of the Privacy Act and its
principles, and answer your questions so you can leave confident that you are
privacy compliant.
This is a MUST attend Professional Development seminar for ALL
fundraising, marketing and communication professionals.
