Tom Ahern
Director
Tom Ahern Consulting
Tom is considered one of the world’s top authorities on how
to increase revenue through effective and strategic donor communications.
He is counted among North
America's top authorities on fundraising, advocacy, and "persuasion"
communications.
Each year, he delivers dozens of workshops on the
techniques of (and psychology behind) effective fundraising communications.
He is the author of four well-received books: on
donor newsletters (2005); How to Write Fundraising Materials That Make More
Money (2007); Keep Your Donors, a book about donor retention methods
co-authored with Simone Joyaux (2007); and Seeing Through a Donor's Eyes (2009).
Tom works with dozens of clients nationwide every
year. They include brand names like the Sierra Club and Save the Children, as
well as hospitals, universities, foundations, and local charities. He
specializes in bequest marketing; donor communications evaluations; direct
mail; newsletter interventions; and case statements for big-ticket campaigns.
Tom is also an award-winning magazine journalist,
for articles on health, women's rights and other social justice issues. He has
his MA and BA in English from Brown University, and a Certificate in
Advertising Art from the RI School of Design. His office is in Rhode Island. He
writes his books at his second home in France.
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