MarTech Europe 2016
 
Theresa Regli

Title
Principal, Managing Partner
Company
Real Story Group
Bio
Theresa Regli is a marketing and branding technology analyst, strategist, author and market watcher with 20 years of IT industry experience. As principal and managing partner with Real Story Group, she acts as a vehement anti-hype technology skeptic and buyer's advocate, ensuring organisations don't make poor technology choices, or over-spend on what they need to make their digital goals a reality. Theresa has deep expertise in the consumer product goods, publishing, retail, financial, cultural heritage, and ad agency industries, and is the primary author of Real Story Group's 600+ page Digital & Media Asset Management Report, the definitive guide to the DAM industry and marketplace.

Theresa's advisory clients include CMOs, CIOs, CTOs, Innovation Directors, and global technology implementation teams from Novartis, Macy's, Procter & Gamble, Shell, Ubisoft, IKEA, CapitalOne, Unilever, Oppenheimer Funds, Christie's, Sesame Workshop, The University of Pennsylvania, Havas Worldwide, The British Museum, Mettler-Toledo, Net-a-Porter, and the Council on Foreign Relations.