MarTech Europe 2016
 
Colin McFarland

Title
Head of Experimentation
Company
Skyscanner
Bio
Colin McFarland is Head of Experimentation at Skyscanner. He leads the development of Dr Jekyll, Skyscanner's in-house experimentation platform, as well as working to foster the culture of experimentation at Skyscanner.  

Prior to Skyscanner he initiated and scaled experimentation at Shopdirect.com and Rentalcars.com.