Event Summary

VIC - Social and digital strategies to grow your online fundraising

The rise of social media and digital strategies in fundraising is growing apace. While a few early adopters in the fundraising sector have been finding success in this area, many more are becoming interested and would like to learn more.

Our FIA RapidFIALunchtime Seminar is your chance to find out how you and your organisation can get a foothold in this important and essential area of fundraising.

Following the seminar, you have a networking opportunity over a light lunch from 1.00 pm to 2.00 pm.

	Ms Tanima Haque Social Media Campaigns Officer World Vision Speaking about Digital strategy, insight & innovation. Tanima has worked for over 7 years in digital media marketing on both agency and client sides. In her current role at World Vision Australia, she is responsible for running Social Media campaigns with a focus on implementing a test and learn approach to campaign delivery. She also overlooks the Online Influencer program and consults internal teams on digital media.

	Ms Jess Macpherson MFIA CEO St Kilda Mums Speaking about how a small grassroots charity has used Facebook to raise tens of thousands of dollars. Jessica is a founding committee member of St Kilda Mums. For the first four years of St Kilda Mums, Jessica hosted weekly collections at her own home. In August 2013 she was appointed to the position of CEO and today she manages all aspects of the organisation.

	Ms Anna Robinson Senior Director of Business Development, Asia-Pacific Change.org Speaking about implementing a 'test and learn' approach to Social Media campaigns as well as implementing the World Vision Influencer strategy. Anna leads Change.org’s work supporting and providing strategic advice to leading non-profits on their fundraising and campaign strategies in the Asia-Pacific region. Prior to joining Change.org Anna spent ten years in the non-profit and socially focused private sector driving revenue growth on behalf of organisations. Anna has a Masters in Public Policy from the Melbourne School of Government.