schedule
 

The Advisory Board has helped create a lineup of conference topics, tasting trials and knowledgeable speakers for the third annual Wines & Vines Packaging Conference taking place Aug. 17, 2016, at Lincoln Theater in Yountville, Calif. The conference sessions, exhibits and amenities are designed for winemakers, winery operations managers, purchasing managers, wine marketers and other industry professionals. This is the essential meeting day for every winery that wants to improve its packaging look and performance.

8-9 a.m.
Lobby & Mezzanine
Coffee and Exhibits
9-10:30 a.m.
Theater  
GENERAL SESSION
Welcome
Jim Gordon, Editor, Wines & Vines
9-9:40 a.m.
Session 1: Success Story
Fast-growing Michael David Winery shares how dramatic packaging helped make it Lodi’s iconic brand.
Speakers: Melissa Phillips Stroud, VP of Sales and Marketing, Michael David Winery
Mike Stroh, Director of Marketing, Michael David Winery

Sponsor: Affinity Creative Group
                 

9:45-10:30 a.m.
Session 2: Best Practices for Package Design
Market research firm Nielsen and design firm CF Napa present industry best practices for improving package design processes and developing designs that perform well with consumers.
Speakers: Steve Lamoureux, SVP of Product Innovation-Design Solutions, Nielsen
David Schuemann, Owner and Creative Director, CF Napa Brand Design
Sponsor: Bottleprint
10:30-11 a.m.
Lobby & Mezzanine
Morning Break
11-11:45 a.m.
Theater
Session 3: When Packaging Meets Bottling
A panel of production and supply chain pros discuss challenges and solutions for incorporating novel packaging.
Moderator: Andy Starr, Founder, StarrGreen Consulting
Speakers: Sarah Andrews, Continual Improvement Manager, The Wine Group
Scott Childers, Production Manager, Trinchero Family Estates

Sponsor: Rich Xiberta
11:45 a.m.-1 p.m.
Lobby & Mezzanine
Lunch
Sponsor: G3 Enterprises/DIAM Closures USA
  Interactive Hour
Speed Dating with Designers
One-on-one consultations; bring a current bottle or design idea.              

Packaging Design Awards

You be the judge of currently available package designs.

Tasting Bars

Packaging Exhibits
1-2 p.m.
Theater
Session 4: Star Retailers on Packages That Sell
Moderator: Curtis Mann, Wine, Beer and Spirits Buyer, Raley's Family of Fine Stores, California and Nevada
Speakers: Gary Fisch, Owner, Gary’s Wine & Marketplace, New Jersey
Debbie Zachareas, Managing Partner, Ferry Plaza Wine Merchant, San Francisco
Sponsor: 4Parts Design
2-3:15 p.m.
Lobby & Mezzanine
Interactive Hour
Speed Dating with Designers
One-on-one consultations; bring a current bottle or design idea.

Packaging Design Awards
You be the judge of your fellow wineries' package designs.

Tasting Bars

Packaging Exhibits
3:15-4 p.m.
Theater
Session 5: The Future of Package Design
An esteemed luxury goods designer imagines how wine can push the envelope.
Speaker: Kevin Shaw, Stranger & Stranger Limited
4 p.m.
Lobby & Mezzanine
Winners and Reception
Enjoy a glass of wine as the Packaging Design Competition winners are announced. A door prize will be awarded to a randomly selected conference attendee who voted in the competition.