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Building Product Mindset Through Ideation

October 20, 2016
9:00 am - 10:00 am
Hilton Lanier Grand Ballroom A-B

Track: Products A to Z
Type: Birds of a Feather
Level: Beginner/Intermediate

Innovation is a process. Learn how to participate in and get the most out of a team in early product definition. This workshop centers on rapid ideation from the problem to the solution. Participants will learn how to communicate a product or service’s vision through storytelling. Take-aways include techniques for creating lightweight proto-personas, user journeys and storyboarding.


Priya Sheth, Design Manager, Fitbit
Teresa Aguilera, User Experience Designer, Spindle Desco
Thogori Karago, Product Manager, LinkedIn
Charu Jangid, Product Manager, LinkedIn
Alexa Roman, Lead Product Designer, Burner