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Loyalty, Games & Data

October 20, 2016
10:50 am - 11:10 am
GRB 310 B-C

Track: Gaming, Graphics & Animation
Type: Presentation
Level: Beginner/Intermediate

What is your favorite video game? Why are you so addicted to it? The same principles that drive your current game addiction can be applied to driving loyalty to a product, a goal, a brand. Join this session to understand how you can motivate deep loyalty by infusing gaming and data mining techniques to attract and excite new and existing customers.


Margaret Mitchell, VP Plenti Development/Engineering, American Express