Description:
Panelists who have extensive experience engaging with authors, editors, and texts from the university press world will discuss ways participants can work on building their brand while extending their reach to wider publics. If our mission and work is focused on bringing great works of scholarship into national and international dialogues, how might we best capitalize on our efforts? This webinar will present ways to broaden our impact as a community that go beyond strategies to get a book review or get national TV placement.
Participants:
Jonathan Hahn, Los Angeles Review of Books; Cathy Langer, Lead/University Press Buyer, Tattered Cover, Denver; Clay Risen, The New York Times; Sarah Russo, Sarah Russo Public Relations
Moderator:
Martyn Beeny, Marketing Manager, University of Nebraska Press
