Event Summary

SA - The Art of Donor Retention

In recent years, successful charities have increased their focus on donor retention. With a relatively static or shrinking donor pool, new donors are more difficult and expensive to attract than ever. And if a new donor gives only once then you’re often left with a loss on your initial investment to gain that new donor. The true benefit of acquiring a donor can only come when that donor is retained over the long term. While acquisition will always be important, to survive today non-profits need to focus on ways to keep both new and existing donors coming back year after year.

At this professional development function, you will hear from experienced executives from leading charities on what they are thinking about and implementing to retain donors. In an informal panel discussion panel members will discuss donor retention trends and take questions from the audience.

	Andrew Sabatino MFIA Group Manager, Business Development Guide Dogs SA/NT Andrew has over 15 years’ marketing and fundraising experience both in Australia and in the UK, specialising in Direct Mail, Tele-Fundraising, Face to Face, Major Gifts and Bequests. He is currently leading Guide Dogs SA/NT to experience significant annual fundraising growth and is responsible for the marketing strategy behind Guide Dogs being voted as Australia’s Most Trusted Charity three years running.

	Marta Harbuzinska General Manager Fundraising Women’s and Children’s Hospital Foundation Marta has worked across multiple fundraising programs from events to partnerships at Mission Australia, growing mass fundraising at Guide Dogs SA/NT and managing a diverse fundraising portfolio at Women’s & Children’s Hospital Foundation.

	Hannah Bone MFIA Director of Development The University of Adelaide Hannah Bone has 11 years' experience working in fundraising, management and external relations in senior roles at Musica Viva Australia, the Australian Chamber Orchestra (ACO), Sydney Youth Orchestras, the University of Technology, Sydney (UTS), and currently as Director of Development at the University of Adelaide. At the University of Adelaide, Hannah manages a cross-campus Development team of 12 staff to deliver against multi-million dollar annual fundraising targets, and to improve donor acquisition and retention outcomes. While she always enjoys the fundraising “wins”, it is the long-lasting relationships with donors and helping them to fulfil their philanthropic aims that Hannah finds the most rewarding part of the job.