Joe McKenna MFIA Account Manager Apple Marketing Group
Joe has been working in
fundraising for the past five years starting with Apple Marketing as a Call Centre
Team Leader in 2013 where he led telemarketing campaigns for some of
Australia’s leading charities, including the Heart Foundation, Able Australia,
SCOPE and Seeing Eye Dogs.
Today Joe develops and delivers campaign strategies
drawing on this experience using any one or combination of Apple Marketing’s
growing list of services across donor, raffle, regular giving and bequest
fundraising.
Joe is building an enviable reputation for meeting client
requirements with creative and innovative approaches that draw on emerging
trends within the sector, in particular the vast opportunities presented by
the digital landscape.
Recent achievements include telemarketing campaigns that
have successfully converted online leads, sourced from surveys or petitions,
into regular givers for The Heart Foundation, The Salvation Army, The Epilepsy
Foundation and the National Stroke Foundation. |