Make-A-Wish reached
a point of dire financial crisis in 2010; they were heavily reliant
on income streams that had started to perform under target. They had very
little in reserves and a nascent regular giving program.
This
professional development (PD) session will give you a real sense of how a firm approach to restructuring
fundraising with a laser focus on regular giving can turn around the income
future for a much loved organisation and how therefore many more sick kids have
had their wishes granted.
Alexandra Struthers MFIA FIA Young Fundraiser of the Year will take us through
Make-A-Wish’s dogged determination to get regular giving (RG) over the line, what they have
tried and what worked – and, crucially, what didn’t work!
This PD
will touch on key considerations and what you need to get if you don’t
have an RG program yet: