| Martin Gill Director and Founder HomeMade Digital
Following undergraduate and postgraduate scientific
navel-gazing at Oxford University, Martin has worked delivering integrated
marketing, sponsorship and campaigning strategies within both the commercial and
voluntary sectors.
As Head of New Media at Comic Relief, the UK's most
innovative media- and event-fundraising charity, he was responsible for the
organisation's use of digital media and technologies for events like Red Nose
Day and Sport Relief. He established their use of mobile, social media and all
aspects of digital marketing for fundraising and campaigning. He led growth in
digital revenues from £400,000 to £40 million including delivering the first
mobile/ SMS fundraising activities for the UK charity sector in 2001.
In 2008 he established HomeMade Digital with two
fellow Comic Relief staff. HomeMade is a creative, development and fundraising
optimisation agency working with NGOs around the world such as ActionAid,
Cancer Research UK, Save the Children and UNICEF as well as large appeals like
BBC Children in Need, Comic Relief, the DEC and Stand Up 2 Cancer. HomeMade
helps fantastic clients with their thinking, analysis and doing. It is an
expert in digital experiences, fundraising and integrated communication.
Martin likes
excellent story telling, immersive digital experiences, finding new ways to
reach supporters, exploring the power of mobile and analytics (he's never too
far from science still). And sunshine. He dislikes very little apart from
perhaps lettuce on occasion. |