Qld - Three Fast Ways to Double Your Digital Income

Every charity has a digital presence, whether it’s as simple as a website and donation page, or full digital fundraising campaigns.  
  • But are you making the most of your current digital assets?  
  • What would be the impact for your organisation of doubling the income from your current digital activity?  
  • Are you ready for the shift to mobile with 65% of all online browsing in Australia now done on mobile devices, and the impact of Google’s new mobile friendly algorithm?

This fast paced half day masterclass will transform your digital fundraising strategy. Martin Gill from leading UK digital fundraising agency, Homemade Digital, will take you through practical steps, critical trends and world class case studies on donation and landing page optimisation, social media advertising strategy, mobile readiness and the analytics you need to know.  If that’s not enough, you’ll have the opportunity to have your current digital assets road tested and leave with a solid plan to boost your online revenue.  

  • Digital is a fast moving landscape – find out the latest trends, opportunities and challenges that impact your digital revenue
  • Rate your digital assets against best practice and leave with practical steps to boost your digital income.
  • Get ready for mobile – 65% of internet browsing in Australia happens on mobile devices – if you aren’t mobile ready, you are not only losing that audience, but Google’s new mobile friendly algorithm may be leaving your webpage behind.
  • Text to donate is on the horizon – find out key learnings from the first days of SMS fundraising in the UK, and latest best practice to be ready for this new opportunity.
  • Measurement matters – find out the analytics you need to know and track.
Are you 
  • A Director, Executive Manager and / or decision maker for fundraising and digital strategy?
  • A Fundraising professional who wants to learn more about the digital landscape?
Then this Professional Development Workshop is for you. Book now!

 This event is proudly sponsored by
Speaker
Martin Gill
Director and Founder
HomeMade Digital

Following undergraduate and postgraduate scientific navel-gazing at Oxford University, Martin has worked delivering integrated marketing, sponsorship and campaigning strategies within both the commercial and voluntary sectors.

As Head of New Media at Comic Relief, the UK's most innovative media- and event-fundraising charity, he was responsible for the organisation's use of digital media and technologies for events like Red Nose Day and Sport Relief. He established their use of mobile, social media and all aspects of digital marketing for fundraising and campaigning. He led growth in digital revenues from £400,000 to £40 million including delivering the first mobile/ SMS fundraising activities for the UK charity sector in 2001.

In 2008 he established HomeMade Digital with two fellow Comic Relief staff. HomeMade is a creative, development and fundraising optimisation agency working with NGOs around the world such as ActionAid, Cancer Research UK, Save the Children and UNICEF as well as large appeals like BBC Children in Need, Comic Relief, the DEC and Stand Up 2 Cancer. HomeMade helps fantastic clients with their thinking, analysis and doing. It is an expert in digital experiences, fundraising and integrated communication.

Martin likes excellent story telling, immersive digital experiences, finding new ways to reach supporters, exploring the power of mobile and analytics (he's never too far from science still). And sunshine. He dislikes very little apart from perhaps lettuce on occasion.

 
Location & Date
Tuesday, 2 June 2015
9:00 am - 12:00 pm
Legacy Brisbane
41 Merivale Street
South Brisbane, QLD
Pricing

Member $250
Staff of Organisational Member $280
Non-Member   $320