Title
Attorney

Company
Law Offices of William I. Rothbard

Bio
Bill Rothbard is a former FTC attorney and has over three decades of experience as an advertising law specialist. He counsels clients on FTC compliance in online and direct response marketing and negotiates and prepares licensing, marketing, production, distribution, talent and web site agreements. He represents clients in federal and state advertising enforcement actions and has litigated and settled dozens of FTC matters. He also advises on trademark matters and prosecutes trademark applications. Bill writes and speaks often on advertising and marketing law topics. His articles can be found on his blog at www.ftcadlaw.com. Prior to entering private practice, Bill was an attorney with the FTC, holding positions as Deputy Assistant Director of the Bureau of Consumer Protection and Attorney-Advisor to the FTC Chairman. He is a graduate of the University of California, Hastings College of the Law, and The University of Michigan.