2015 February Foodservice Category Management Training
 

IFMA Foodservice Category Management February Training

February 10, 2015
9:00 am – 3:30 pm
Embassy Suites
5500 N. River Road
Rosemont, IL 60018

In 2013, The Partnering Group (TPG) and its' primary sponsor IFMA, championed an industry wide, all-inclusive initiative to develop Best Practices Category Management for foodservice. The initiative engaged 33 leading manufacturers, distributors, brokers, research/ insights providers and industry associations who collaborated together to develop an eight step process called Full Plate™.  This process provides a framework for industry practitioners to effectively increase profitability and ultimately gain back share of the consumer’s food dollar. 

IFMA’s Foodservice Category Management Training and Certification Program, powered by TPG’s Full Plate, is now available to members and non-members alike.  There are two training options available:

·         Group training: run four times a year, participants sign up for training through IFMA and will join with other individuals to learn the process, using group interaction and case studies to illustrate key concepts.  Training is completed in one day and those involved will go through the Certification process immediately following their training.

·         Customized training: upon request, companies can have TPG come into their organization and train their staff on the process.  Training is tailored for the company based on category and market focus.  Attendees an also complete the certification process upon completion of the training. 

To date, over 175 foodservice professionals have already been trained in this process. Don’t miss out on the ability to grow your knowledge and expand your company’s success! 

Who Attends:
Individuals who wish to learn about Category Management in the foodservice space, including channel managers, category captains, marketing, sales, insights or market researchers, category specialists, trade managers, procurement, etc. 

Program format includes:

Full Plate™ process
Consumer Path to Choice and Operator Steps to Use Frameworks
Insight Domains
Case studies
Group Interaction   

Attendees will receive all worksheets and will be able to apply for certification after class completion.


Group Training Cost


$1195 IFMA members

$1395 non-members

Fee includes the certification test, all meeting materials and programmed meal functions. 

Cancellation Policy : All changes and/or cancellations must be submitted to IFMA in writing.

Notification before 10 business days prior to each seminar - Full refund.
Notification between 10 and 3 business days prior to each seminar - 50% refund.
Notification less than 3 days prior to each seminar - No refund.

All changes/cancellations must be submitted to
IFMA in writing (fax to 312/540-4401 or send an e-mail to
rebecca251@ifmaworld.com).