L13: Website Utilization and Internet Marketing – Building Your Dental Practice In A Digital World
Subject: 561 - Information Technology & Computers
Subject: 561 - Information Technology & Computers
Credits: 1 Lecture
Thursday, June 18: 2 to 2:50 p.m.
Audience: DTC (D, H, A, O, T), ST
Fee: Free with Registration!
Location: Exhibit Hall- Learning Lab I
Speaker bio: New York City, NY; private practice
Description: The lecture describes the importance of a
website and the internet marketing that goes with it for today’s dentist. The lecture will show how to use you website
as an informational as well as a practice building tool. It will describe the intricacies of internet
marketing including Search Engine Optimization and the proper use of social
media. Review management and reputation monitoring will also be explained and
how they can be utilized in acquiring new patients.
Learning Objectives:
- Teach the importance of Website Utilization
- Teach methods used in Internet Marketing
- Teach individual practitioners and their staff how to utilize the internet to help build their practices
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