Subject: 550–Practice Management and Human Relations
Credits: 1 (Lecture)
Thursday, June 18: 3:30 to 4:30 p.m.
Audience: DTC (D, H, A, O, T), ST, R
Fee: Free with registration!
Location: Moscone West, Level 1, Exhibit Hall

Speaker Bio: Philadelphia, PA; private practice; CEO of iSocial Reviews 

Description: Word-of-mouth promotion always has been the foundation of dental practice marketing, but in our Internet age, word-of-mouth marketing has been transformed—because of the emergence of review websites such as Yelp, Google, Wellness.com, and others. Learn how online patient reviews can make or break your practice.

Learning objectives:

• Why word-of-mouth advertising is critical to your practice’s survival.
• How to create a positive online reputation.
• How to prompt patients to write positive reviews.
• How to “play in Yelp’s sandbox.”
• How to improve your online reputation.
• How to save money in advertising expense.

 

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Course Cancellation Policy:

Full refunds will be granted if written requests are received by the AGD on or before May 16, 2015. Cancellation requests received less than 30 days prior to the first official day of the annual meeting, with the exception of AGD member dentist registrants who have been elevated to delegate or alternate delegate status, will not be eligible for a credit or refund. All cancellations will be processed within 60 days after AGD2015. Email your request to courses@agd.org, or fax it to 312.440.0513.