NCDM 2010
 

Agenda-at-a-Glance*

Monday, December 13 - Monday Intensives Descriptions

 

Time Pre-Conference Intensives
8:30am-9:00am Int,B2B,B2C- Leverage Analytics & Campaign Strategies to Deploy a High ROI CRM and Database Marketing Practice Int,B2B,B2C- Using Email to Accelerate Marketing and Sales Performance Fun,B2B,B2C - Mobile Marketing Metrics, Trends and Future Technologies Int,B2B,B2C,CS- Enterprise Loyalty Day - Part 1
12:00pm-1:30pm Keynote Luncheon & Roundtable: Don Peppers, Founding Partner, Peppers & Rogers Group
1:45pm-4:30pm Int, B2B, B2C- Unlock Customer Value with Cutting Edge Customer Lifecycle Marketing Approaches Adv, B2B- Solving the Toughest Challenges in B2B Database Marketing Int, B2B, B2C, CS- Enterprise Loyalty Day - Part 2
1:45pm-4:30pm
5th Annual Executive Thought Leader Forum (Must be director and above to participate)
4:30pm-6:00pm Grand Opening Reception in the Exhibit Hall

 

Tuesday, December 14 - Tuesday Session Descriptions

Time ANALYTICS & MODELING
Exclusive Track Sponsor  
DATABASE MARKETING

INTERACTIVE MARKETING

Exclusive Track Sponsor

CUSTOMER ENGAGEMENT, LOYALTY & RETENTION 
Exclusive Track Sponsor

TECHNOLOGY FOR TODAY & TOMORROW
7:30am-8:00am Networking Breakfast
8:00am-9:00am Fun, B2B, B2C, CS- How Sullivan Tire Uses Customer Analytics to Drive Sales at Retail Service Locations Int, B2C, CS- Reader's Digest: Leveraging Offline Data for Online Marketing Int, B2B & B2C, CS- The Miami Dolphins Score a Touch-Down with One-to-One Marketing Fun- B2B, B2C, CS- Five Steps to Building Customer Relationships Using Customer Data Int-B2C, CS- Transforming Allstate's Customer Communications with Near Real-Time E-mails
9:15am-10:15am Industry Insider Panel Moderated by: Dave Frankland, Senior Analyst, Forrester Research
10:15am-11:00am Break in the Exhibit Hall
11:00am-12:00pm Int, B2C, CS -Combine Front-line and Back-end Analytics to Increase Marketing ROI Int, B2B, B2C, CS -The Role Of Brand & Brand Value in Direct Response Marketing Adv, B2B, B2C,CS-Affinity Marketing 2.0: Best Practices Review
Int, B2B, CS -Segmenting The Technology Finance Market In The U.S
Fun, B2B, B2C, CS- Text and Sentiment Analytics: Transforming Call Center, Social Media, and Survey Data into Customer Intelligence
12:15pm-1:30pm NCDM 2010 Database Excellence Awards Luncheon
1:30pm-2:10pm Dessert with the exhibitors
2:15pm-3:15pm Adv, B2B, CS Target Customers Effectively Through Advanced Analytics Adv, B2B, CS Target Customers Effectively Through Advanced Analytics Int, B2C, CS-How to Build a Passionate Brand Community from Scratch Int, B2B, B2C- CS- Do Not Disturb: Respecting Your Customer's Privacy and Choice Int, B2B, B2C- Consumer Engagement: It's Not Just About Marketing Anymore!
3:30pm-4:30pm Adv, B2B, B2C, CS- The DM Holy Grail: Getting the Right Message to the Right Person at the Right Time Adv, B2B, B2C, CS-Leveraging Your Database to Make Better Enterprise Wide Business Decisions Int- B2C, CS- Driving Interactive Marketing via Mobile Analytics Int- B2B, B2C, CS- Extending the Shopping Basket with Loyalty Points Adv, B2B. B2C - Closing the Marketing Loop: A 3-way Vendor Comparative
5:00pm-7:30pm Havana Nights Networking Reception by Poolside

 

Wednesday, December 15 - Wednesday Session Descriptions

Time ANALYTICS & MODELING
Exclusive Track Sponsor  
DATABASE MARKETING

INTERACTIVE MARKETING

Exclusive Track Sponsor

CUSTOMER ENGAGEMENT, LOYALTY & RETENTION
Exclusive Track Sponsor
TECHNOLOGY FOR TODAY & TOMORROW
7:30am-8:00am Networking Breakfast
8:00am-9:00m Int, B2B, B2C, CS- Modeling for Marketers: Understanding the Value of Pragmatic Analytics Fun, B2C, CS- Succeed in Today’s Dynamic Consumer Marketing Landscape Fun, B2B, B2C - Listen and Learn: Turn Social Media Chatter Into Business Insights Int,B2B,CS - Be Smart, Sell More: Integrate Data and Analytics with B2B Sales Int, B2B, B2C- Outsourcing Your Marketing Database: Critical Questions You Must First Ask Yourself
9:15am-10:15am Keynote: Perry Cooper, SVP, direct & digital marketing and fan analytics, NHL
10:15am-11:00am Visit with Exhibitors
11:00am-12:00pm Int, B2B, B2C, CS Even Small Businesses Can Boost Revenues Through Marketing Optimization Fun, B2C, CS- Bullet-Proof Your Marketing Databases and CRM Programs Int, B2B B2C, CS- Privacy and the Digital Age: Turning Risk into Reward Adv, B2C, CS - From Theory to Success: Opet Card's Award Winning Customer Loyalty Program Int, B2B, B2C - The Four C's: Critical Steps Along the Digital Journey to Marketing Automation
12:15pm-1:30pm

Lunch with Exhibitors & Passport to Prizes Giveaway (Must be present to win)
 

Sponsored by

1:45pm-2:45pm Adv,B2C,CS- $25,000 Analytics Challenge: Sponsored by Hearst Corporation and the DMA Analytics Council Int, B2B, B2C,CS -How Dell Drives Customer Loyalty and Revenue Within 90-Days of a Sale Int, B2B, B2C, CS- Integrated Customer Conversations: Building a Multi Channel Blueprint with Email, Social & Direct Int, B2C, CS- myFord Owner Magazine – Key CRM Channel Produces Loyalty and Revenue Adv, B2B, B2C -Taking Marketing Technology Into The Cloud
3:00pm-4:00pm Int, B2B, B2C - 10 Important Tips for Successful Model Implementation Int, B2B, B2C,CS- Who Is My Customer? Using Your Data for Business Intelligence Int, B2B,B2C- The Battle of the Analytic Titans: Database vs. Web Int, B2B,CS- Managing The Complexities Of A B2B Loyalty Program For Maximum Success
Adv, B2B, B2C- Integrating Social Insights into your Customer Database
 

*Check back periodically for updated session information

 

Legend
Fun Fundamental
Int Intermediate
Adv Advanced
B2B Business to Business
B2C Business to Consumer
CS Case study