ICTC Mainstreet 2017

Main street panel session – Leading by example

Thursday 26 October 2017 3:50pm - 4:40pm  Session 5D

The pressure for main streets and town centres to remain innovative and collaborate and has never been greater. Traditional main streets are being challenged by their evolving role in creating vibrant places for living, working and playing. Add to this changing consumer preferences, alternative retail formats, increased competition and omni-channel retailing and we have a situation which is demanding strategic approaches driven by good leadership.

Facilitated by Mainstreet Australia this panel session will bring together key main street practitioners who will share examples of leadership, collaboration and innovation from their viewpoints.


  • Heidi Crundwell- Centre Manager, Victoria

  • Graeme Cullen – President Carnegie Traders Association

  • Louise Zelenich – Business Owner Pallino bar, Thornbury

  • John Rae –President Portarlington Business Association

  • Joseph Tabacco – Manager Property and Economic Development- Banyule City Council

  • Peter McNabb – Peter McNabb and Associates

Facilitator: Nicole Maslin, Main street consultant and Executive Officer, Mainstreet Australia


How main streets and local businesses are utilising digital, how social media supports marketing and where are the future opportunities.

Friday 27 October 2017 11:50am - 12:50pm Session 8E


Therese Ceniti - Digital business and tourism officer City of Darebin will present on how Councils can work provide leadership and work collaboratively with their main streets and local businesses by drawing on their experiences of successful campaigns that have engaged both community and business

Stavros Zikou – Centre Manager for Mailing Road, Bell Street Mall and the Ivanhoe Shopping Centre is fiercely passionate about main streets and the opportunities that digital media provides. Stav will share his experiences of social media and the value that it can deliver to an integrated program of marketing for a main street.

Maleik Edwards – Marketing Manager, Welcome to Thornbury
Melbourne’s first permanent Bar and Food Truck Stop.
Licensed for over 700 people, functioning as a car manufacturing factory for much of the 20th century, and now, the second largest beer garden and only permanent bar and food truck stop in Melbourne Welcome to Thornbury has a strong social media profile which is a critical component of their marketing strategy.