DEMO Traction Spring 2015 Agenda |
Tuesday, April 21st, 2015 | |||
5:00 pm - 6:00 pm | Registration and Information Desk Open | ||
5:00 pm - 6:00 pm | DEMO Traction Welcome Reception Join us as we kickoff DEMO Traction! This is open to all conference participants (attendees, speakers, judges, press, sponsors and traction companies). Sponsored by HP |
Wednesday, April 22nd, 2015 | |||
7:45 am - 7:00 pm | Registration and Information Desk Open | ||
7:45 am - 8:45 am | Breakfast and Networking Sponsored by Primary Data | ||
8:45 am - 9:00 am | Welcome & Opening Remarks Neal Silverman, Senior Vice President & General Manager, DEMO Erick Schonfeld, Executive Producer, DEMO | ||
9:00 am - 9:30 am | Betting on the Future of the Enterprise Peter Levine, General Partner, Andreessen Horowitz Venture capitalists are putting more billions of dollars into enterprise startups than ever before, as technology continues to transform industries. Whether it’s the inevitable rise of SaaS, Mobile, Cloud, or the Internet of Things, some of the smartest VCs and founders are betting big on the enterprise. In this opening session, they tell us why and how they are convincing big customers to sign up. | ||
9:30 am - 9:50 am | Traction Session: Enterprise Jose Morales, Vice President, Corporate Development, Atlassian Atlassian is one of the fastest-growing enterprise software companies on the planet, with more than 1,100 employees, 40,000 customers, and a $3.3 billion valuation at its last funding round. Its stable of developer tools and team collaboration software include Jira, Confluence, HipChat, BitBucket, and Git Essentials. President Jay Simons explains how going after developers is a great growth strategy, followed by 5 minutes Q&A in the hot seat with executive producer Erick Schonfeld. | ||
9:50 am - 10:10 am | Traction Session: Cloud Michelle Zatlyn, Co-founder & Head of User Experience, CloudFlare More than 1.5 million websites representing roughly 5 percent of the Web’s daily traffic run on CloudFlare, which helps speed up and secure websites with its array of cloud services. Cofounder and product head Michelle Zaytlyn takes the stage to talk about how her $1 billion startup went from an idea to an essential and expanding part of the Internet’s infrastructure, followed by 5 minutes Q&A in the hot seat with executive producer Erick Schonfeld. | ||
10:10 am - 10:25 am | How We Grew Square to $10B in Payments - What it Means for You Jared Fliesler, General Partner, Matrix Partners Is a great product enough to create traction, or are there strategies that can help supercharge growth? As head of the growth team at Square, Jared Fliesler helped the payments company reach 3 million merchants and $10 billion in annualized payments processed. He will lay out a framework for growth (build, message, market) that any business can use, and share examples for how other entrepreneurs have used this framework to build growth directly into their product. | ||
10:25 am - 10:40 am | Coffee Break | ||
10:40 am - 11:00 am | Traction Session: Mobile Todd McKinnon, CEO, Okta The rapid shift to loosely coupled devices and mobile applications, in addition to big adoption of cloud across companies, introduces a new set of security and management challenges for CIOs. Okta solves this problem with its identity and mobility solution that connects all applications, people and devices across the enterprise. With $155 million in funding, and more than 2,000 customers across 186 countries, Okta’s traction is the envy of its peers. CEO Todd McKinnon details how the company has expanded exponentially, followed by a short Q&A with executive producer Erick Schonfeld. | ||
11:00 am - 11:20 am | 10 Habits of High-Growth Startups Sean Ellis, CEO, Qualaroo Marketing today is about generating growth, so much so that marketers are now called “growth hackers.” Sean Ellis is one of the original Growth Hackers, helping companies like Dropbox, Eventbrite, and many others take off with customers. In this talk, he outlines the marketing tactics that high-growth companies share in common. | ||
11:20 am - 11:35 am | The Infrastructure Foundation for the New Style of Business Flynn Maloy, Sr. Director, Service Provider, SMB and Public Sector, Enterprise Global Marketing, Hewlett-Packard Company Neal Silverman, Senior Vice President & General Manager, DEMO | ||
11:35 am - 12:00 pm | DEMO Deep Dive: Transforming the Data Center Jeffrey Rothschild, VP, Infrastructure Software , Facebook Lance Smith, CEO, Primary Data John Gallant, Senior Vice President and Chief Content Officer, IDG Communications US Big Data is transforming the enterprise, and with it the way that companies handle and manage data. Moving and managing data across disparate data tiers has been the holy grail for over a decade. With storage architecture being spread across the globe, and access being spread across multiple platforms, achieving this ambitious goal seems to remain elusive. In this DEMO Deep Dive, we look at the explosion of data in the enterprise, and new technologies such as software-defined storage that let us manage it all. | ||
12:00 pm - 1:30 pm | Networking Lunch in the Pavilion Sponsored by Primary Data | ||
12:00 pm - 4:00 pm | Pavilion Open | ||
1:30 pm - 4:30 pm | Traction Watch Discover the companies that made the cut from hundreds of applicants to present at DEMO Traction. Our hand-picked Traction companies present on the main stage, explaining their products, strategy, and growth to-date. We’ve selected these companies for you to meet because they are solving hard problems with new technologies and are on the cusp of breaking out. Traction Watch will take place on the main stage and the 4 best Traction companies, as voted by the judges and attendees, will be announced during the Traction Awards at the end of the day. Please note: Judges are listed under their assigned session. The traction companies will be listed on Tuesday, April 21st. | ||
1:30 pm - 2:20 pm | Information Technology (1:30pm - 2:20pm) Jeff Lawson, Co-founder, Twilio Lance Smith, CEO, Primary Data Ravi Viswanathan, General Partner, NEA Traction companies present for 4 minutes each, followed by judge’s Q&A. Categories include: Cloud, SaaS, Big Data, Infrastructure, Internet of Things. Traction Companies: CrowdPlatExpect Labs Gridstore NPTV Seclore Workspot Viptela VeloCloud | ||
2:20 pm - 3:00 pm | Marketing (2:20pm - 3:00pm) Rohit Bodas, Partner, American Express Ventures Des Cahill, CMO, Samepage Kara Nortman, Partner, Upfront Ventures Traction companies present for 4 minutes each, followed by judge’s Q&A. Categories include: Smart Data, Social, Predictive Analytics, Advertising, e-Commerce, and Video. Traction Companies: Appboy | ||
3:00 pm - 3:50 pm | Smart Data (3:00pm - 3:50pm) Jake Flomenberg, Partner, Accel Partners Jared Kopf, Founder, AdRoll Alex Rosen, Managing Director, IDG Ventures Traction companies present for 4 minutes each, followed by judge’s Q&A. Categories include: CRM, Contact Management, and Business Intelligence. Traction Companies:BetterWorks Booshaka FollowAnalytics GoodData Ghostery Measurence Xompass | ||
3:50 pm - 4:30 pm | Operations/Learning (3:50pm - 4:30pm) John Dougery, Managing Director, Inventus Capital Partners Bayard Winthrop, Founder & CEO, American Giant Traction companies present for 4 minutes each, followed by judge’s Q&A. Categories include: Collaboration, Communications, Mobile, and Project Management. Traction Companies: | ||
4:30 pm - 4:50 pm | The Most Important Traction Metric: Winning Customers Jake Flomenberg, Partner, Accel Partners Ravi Viswanathan, General Partner, NEA Owen Thomas, Editor in Chief, ReadWriteWeb What does it take to raise a massive Series B or C round? We will look at start-ups which have raised recent mega-rounds, and the traction data that convinced VCs to back them, as well as what it takes to convince big companies and customers to change their habits and embrace their products. | ||
4:50 pm - 5:15 pm | Killer DEMO: Meerkat And The Launch Of The Mobile Live Streaming Era Josh Elman, Partner, Greylock Partners Ben Rubin, Meerkat, Co-Founder & CEO Live video streaming has been around for more than a decade, but it wasn't until a mobile app called Meerkat launched earlier this year that it finally took off on mobile phones. The combination of mobile-phone cameras in eveyone's pockets and instant distribution via social networks created a perfect storm for mobile live video to take off. Meerkat founder and CEO Ben Rubin will show us why the experience is so compelling through a live product demo that will be streamed live on Meerkat. | ||
5:15 pm - 5:20 pm | Executive Brief: American Airlines Aleda Schaffer, Strategic Partnerships Manager, American Airlines Neal Silverman, Senior Vice President & General Manager, DEMO | ||
5:20 pm - 5:30 pm | Traction Finalists Erick Schonfeld, Executive Producer, DEMO Neal Silverman, Senior Vice President & General Manager, DEMO The 4 best Traction companies as voted by the judges and audience, one from each category, are announced. | ||
5:30 pm - 6:30 pm | Cocktail Reception Sponsored by HP and Primary Data |