MARKETING
The Marketing Track has six different Vertical market sessions on how to position Motorola solutions, three different sessions on how to effectively create demand and manage leads and a session where you can get the latest updates on sales tools and support.
Structuring Digital Migrations in Manufacturing Environments
Audience: All Sales and Marketing
Manufacturing companies of all sizes continue to be strong users of two-way radio systems across North America. Identifying the customer’s objectives can be challenging but is critical in order to provide the structure needed to secure project funding. Explore the challenges present in this vertical, identify the pitfalls to avoid, and learn about tactics that have been successful in this space.
Healthcare: Reliable Communications are Necessary for Patient and Personnel Safety
Audience: All Sales and Marketing
With security threats looming, it is more important than ever, to provide hospitals communications solutions that ensure a safe and secure environment as well as functioning efficiently and effectively. Providing real time communications strengthens safety, increases the level of service and improves efficiency.
Education: Instant Communications and Information for Safer Schools
Audience: All Sales and Marketing
K-12 schools are under pressure to strengthen safety and improve efficiency with many competing budgetary initiatives to balance. According to the 2015 Motorola National Educational Survey, almost 60% say they could be better equipped to handle emergencies by improving K-12 communications, up 20% from our 2013 Education Survey. Join us for an in-depth overview of trends and solution opportunities encompassing Motorola’s two way radio solutions and beyond in the K-12 education.
Utilities: Critical Voice and Data Communications for Critical Infrastructure
Audience: All Sales and Marketing
Electric, gas and water utilities provide important functions in our daily lives and to the economy. Voice and data communications for all utilities is vital for restoring service after interruption and also for maintaining service levels, enhancing workforce productivity and enabling control applications. During this session, learn how Motorola Solutions is positioned to fill the vital need of voice and data communications with P25 and MOTOTRBO radio networks plus learn how these networks are enhanced with our Intelligent Radio Modem (IRM 1500) and SCADA offerings to provide data applications including our partner network and launch of Industrial internet of things.
Hospitality: When Staff Connect, Service Becomes Exceptional
Audience: All Sales and Marketing
Your hospitality customers demand innovative solutions that seamlessly connect their mobile team members, and increase their efficiency, safety and productivity without interruption. Whether converging two-way radios with broadband devices or integrating radios with CRM applications, MOTOTRBO and WAVE enable you to provide your customers with the right device for the right user, running the right application on the right network. Our customers will tell you that, today, because their staff was able to collaborate their service was exceptional. Come learn about Motorola’s solutions in hospitality, and hear about our customer success stories.
Transportation & Logistics: A Focus on Smarter Operations
Audience: All Sales and Marketing
The short-haul transportation and logistics market is a valuable segment and we will highlight the current industry trends and end user requirements. We will focus on MOTOTRBO and its extensions, and provide you with the messages that resonate most with decision-makers. We will also review product applications, sales best practices and marketing collateral to make your company even more successful.
Programs and Tools to Help You Grow Your Business
Audience: All Sales and Marketing
Your "partner experience" when engaging with us will always be an important area of focus for Motorola. During this session, we will highlight some PartnerEmpower program changes including Premier Purchase, MDF, Co-Op, Empower Rewards and MR. We will cover what is new in our sales and technical certification offerings. We will also spend a significant amount of time on the planning and implementation of new tools including scorecards, portals, configurators as well as a new point of sale reporting tool. Please join us to learn more about these exciting new programs and tools.
Developing the Right Message
Audience: All Sales and Marketing
Small and Medium sized businesses are challenged with developing low cost content that resonates with their customers. Understanding the buyer persona and having the right content on your website, outbound messaging and social media are becoming more and more important. Find out how you can develop better content from Motorola and other industry experts.
Killer Campaigns for Effective Demand Generation
Audience: All Sales and Marketing
Learn must-have campaign elements, such as building and maintaining customer contacts and data, leveraging the appropriate mix of tactics with strong calls to action and integrating social media to complement your campaigns and lead generation.
Managing Leads
Audience: All Sales and Marketing
Once you generate leads, how do you manage the process to nurture leads and close business? Join us to learn cost effective lead qualification and management best practices that can impact and deliver real dollars to your business.
