2014 Chain Operators Exchange
12:00 pmRegistration Opens
2:30 pm - 5:00 pmSpecial Session for Operators & Small/Midsized Business Manufacturers: Menu Trends
Presenter: Maeve Webster, Director,Datassential Datassential

Learn about the Menu Adoption Cycle, a predictive framework for identifying and tracking food trends. Datassential’s Maeve Webster will review the cycle’s 4 key stages and provide tips for applying it to your business.This session also highlights several of Datassential’s food and flavor predictions for 2014.
5:45 pm - 6:30 pmSponsor Preview
In thanks to the COEX sponsors, the COEX 2014 Planning Committee hosts this special reception for all sponsors and operator guests.
6:30 pm - 8:30 pmGrand Opening Reception

6:45 am - 7:45 amNetworking Breakfast
8:00 am - 8:10 amOpening Remarks
8:10 am - 8:55 amKeynote Speaker: Doug Brooks
Doug Brooks, former CEO,President, and Chairman of the Board of Brinker International As a 48 year veteran of foodservice and most recently in his 35 year tenure at Brinker, took the company from three restaurants in one state to 1,585 restaurants generating $2.8 billion in annual revenue. Hear him share his experiences on our continually evolving industry and how to find your focus, stand out from the rest of the crowd and "Make Sense Out of the Complexities of Foodservice".
8:55 am - 9:50 amThe “New View” of Foodservice / Operator/Manufacturer Colaborative Model
Jack Li, Managing Director, Datassential
Donette Beattie, VP of Supply Chain , Culver Franchising System, Inc.

The “New View” of Foodservice
Presenter: Jack Li, Managing Director Datassential

Learn how consumer “Occasions” and “Eater Types” are a more meaningful ways to understand and influence the consumer.  Discover the true motivators to venue and menu decisions and how to target your best opportunities

Operator/Manufacturer Collaboration Model
Presenter:  Planning Committee
Presenter:  Donette Beattie, Vice President Supply Chain-Culvers and 
Stan Frankenthaler, Vice President Global Innovation, Corporate Executive Chef

Created by a team of leading operators and manufacturers, best practices in Operator/Manufacturer Collaboration  are revealed. Discover how to select partners and maximize your relationships.

9:50 am - 10:20 amBeverage Break
10:20 am - 11:25 amPanel: Driving Consumer Demand
Fred LeFranc, Founder/CEO, Results thru Strategy, Inc.

Moderated by:

Fred LeFranc Managing Partner, President & CEO of Results Thru Strategy
Russ Bendel - CEO, Habit Burger
Scott Slater - CEO & Founder, Slater's 50/50
Tim McEnery - CEO & Founder, Cooper's Hawk Winery and Restaurant
Stratos Lambos - CEO & Founder, Xenia Hospitality Group
Scott Wise - CEO & Founder, Scotty's Brewhouse

Followed by a roundtable discussion and report out.
11:25 am - 11:30 amClosing Comments
11:30 am - 12:30 pmNetworking Luncheon
12:30 pm - 2:00 pmBreakouts Choose 2 of 3#1 - PRESENTATION/PANEL: Operator/Manufacturer Collaboration-Deep Dive and Discussion
1.  Operator/Manufacturer Collaboration-Deep Dive and Discussion

Presenters: (OCM Committee Members) and The Partnering Group

Building on morning presentation, leading operator committee members who built the model get into the details of types of the different types of relationships and the four step process, from partner selection to execution.
#2 - PRESENTATION: Millenialls vs. Boomers: Managing your changing consumer base
2.  Presentation: Millenialls vs. Boomers: Managing your changing consumer base

Presented by:
Warren Solochek - Vice President, Foodservice
, The NPD Group
Eric Bartling -  Account Manager, Foodservice, The NPD Group

Over the years, restaurant chains have focused more on younger visitors, because  they were heavier users of the restaurant industry. However, since the recession there has been a shift in the use of restaurants by younger and older visitors The insights provided in the session will present an updated look at Boomers and Millennials and identify the tactics and strategies needed to gain share among both groups in a slow-growth environment.

#3 - PRESENTATION: New View-Deep Dive and Discussion-Presented by Jack Li-Datassential
3.  Presentation: New View-Deep Dive and Discussion

Presented by: Jack Li-Datassential

Get an even deeper understanding of consumer “Occasions” and “Eater Types” and discover new techniques for measuring your performance against them and driving consumer demand. With additional time for Q&A.

2:00 pm - 2:15 pmBverage Break
2:15 pm - 4:00 pmOperator Speed Meetings
Speed meetings provide valuable face-to-face dialogue opportunities between manufacturers and operators. Don't miss this opportunity to meet personally with your current and future customers!
5:30 pm - 7:30 pmReception featuring Iron Chef Competition

8:00 am - 8:20 amCOEX Innovation Awards
The COEX Innovation Awards honor the industry's cutting-edge operators for their successful innovations in culinary, operations, marketing and service Join us as we celebrate the 2014 winners-Buffalo Wild Wings, Culvers, Maggiano's Little Italy and Taco Bell.
8:20 am - 9:00 amBest Practices in Contract Management
Dave Donnan, Partner, A.T. Kearney
Presenter: John Moyer, Director, A.T. Kearney

John will discuss the framework for creating lasting relationships between operators and manufacturers and how to sustain them. He will provide the tools you need to create a productive partnership.
9:00 am - 9:45 amKeynote Address Presentation by: Don Fox, CEO, Firehouse of America
Don Fox, CEO, Firehouse of America, LLC
Drawing on 40 years of experience as both servant and leader, Don Fox will offer insights on developing and leading a high performance organization as a keynote speaker at COEX 2014. As the CEO of Firehouse of America, LLC, he has been a catalyst for growth, leading the brand from 65 restaurants in 2003, to well over 700 restaurants today.
9:45 am - 10:15 amBeverage Break
10:15 am - 11:20 amPanel: How does collaboration work within your organization on menu changes,product improvements, and reacting to a rapidly changing and demanding guest?
Lane Cardwell, President, Cardwell Hospitality Advisory, Inc.
Moderated by:

Lane Cardwell - President, Cardwell Hospitality Inc.
Nancy Hampton - Chief Marketing Officer, CiCi's Pizza
Matt Hood - Chief Marketing Officer, BJ's Restaurants
Bill Ruby - Vice President of Company Operations, Denny's Restaurants
Phil Friedman - CEO, Salsarita's
Dan Drummond - Chief Marketing Officer, Bar Louis

Followed by a roundtable discussion and report out.
11:20 am - 11:30 amClosing Comments
11:30 am - 12:30 pmNetworking Luncheon
12:30 pm - 2:00 pmBreakouts Choose 2 of 3 #1 - PRESENTATION: How Market Scenario Planning can help your purchasing
Presented by: Rob Joyce-Commercial Business Consultant, Stewart-Peterson

Rob will help operators learn about market scenario planning to create thought-out ingredient purchasing strategies aimed at reducing commodity price volatility and cost. 

# 2 - PRESENTATION: Driving Value with Today's Consumer
Driving Value with Today's Consumer

Julie Hoffmeyer, Director of Business Development, Foodservice, The NPD Group
  • The value paradigm is shifting.  Who are the value consumers today and how have they changed?
  • Do deals and promotions still play a vital role in the value equation?
  • Can other aspects of value, like food quality, service and loyalty trump price?
Learn in this session what’s the winning balance that can help you succeed and drive value among your consumers? 

Presentation: Jack Li-Managing Director, Datassential
Panel Moderator: Kevin Ryan-CEO/Executive Director, ICCA
Panel Paricipants
ICCA Cuinarians

Executive chefs from top chains discuss the Menu Adoption Cycle (MAC) and key culinary trends.This session includes an overview of the MAC, top culinary trends for 2014, and insights from a panel of leading executive chefs
2:00 pm - 2:15 pmBeverage Break
2:15 pm - 4:00 pmOperator Speed Meetings
Speed meetings provide valuable face-to-face dialogue opportunities between manufacturers and operators. Don't miss this opportunity to meet personally with your current and future customers!
5:30 pm - 7:30 pmReception

7:00 am - 10:00 amNetworking Breakfast