About The Forum | Who Attends | Registration | Content & Sessions | Event App


What is Consumer Marketing 2018? 
Consumer Marketing Forum is Forrester's flagship marketing event, bringing together 700 marketing leaders from retail, financial services, media, healthcare, and more to discover, discuss and shape today's marketing landscape. At Consumer Marketing 2018, you'll learn how to navigate your marketing strategies and practices away from traditional, increasingly ineffective marketing and advertising, and towards intelligent, personalized, and conversational relationships.

When and where will Consumer Marketing 2018 take place?
The main program of Consumer Marketing 2018 will take place on April 5-6, 2018. Pre-Forum workshops and programs will occur April 4. All sessions will be held at: 

1535 Broadway
New York, NY 10036

Where do I book my stay?
Attendees are responsible for booking their own rooms at the Marriott Marquis. Room reservations made by Wednesday, March 14, 2018 will be eligible for the group rate of $329 plus applicable taxes and fees for single or double occupancy. The negotiated group rate is based on availability and applies to reservations for Monday, April 2 through Friday, April 6, 2018. 

To receive the group rate, book your stay here or mention "Forrester's Consumer Marketing 2018" when you call 212.398.1900. 

Can I suggest a speaker for the conference?
Yes, you can suggest a speaker before February 5th by visiting our speaker application form here.

When will the speaker schedule be published?
We endeavor to publish a program outline in December, which will allow you to understand how our content will be structured in terms of topic and timing. A final program will be published at least one month prior to the forum.

How can I become a sponsor and/or exhibit at Consumer Marketing 2018?
Visit our Sponsors tab above, send our sponsorship team an e-mail at sponsorships@forrester.com, or call us at +1 888.343.6786, and a member of the team will get back to you as soon as possible.

I’d like to attend as a journalist. Do you offer press passes?
We offer complimentary press passes for certain media outlets. Contact press@forrester.com to learn more.


This Forum is relevant to people of all roles and titles who are responsible for consumer marketing and technology strategy. If you are responsible for or are working on some of the following, you should attend: 

  • Customer Intelligence
  • Consumer Mobility
  • Customer Engagement
  • Brand Management
  • Marketing Mix Modeling
  • Marketing Automation
  • Marketing Measurement
  • Data Management
  • Data & Information Protection
  • Digital Customer Experience
  • Social
But don't stop there! Speak to one of our team members to find the best fit for you at our event. Email us at events@forrester.com or call us at +1.888.343.6786. A dedicated member of our team will learn more about what you are working on and will be sure to point you in the right direction. 

How can I justify my trip?
We provide this template to assist you.


Forrester events are open to the public. Current Forrester clients may have access to forum tickets as part of their overall account relationship. If you are a Forrester client, click here for details on how to activate your account tickets.

How can I purchase a ticket?
Click "Register" above. Select the "I need to purchase ticket(s)" option. You can purchase one ticket, or continue to add additional attendees before you complete your registration profile(s)and enter payment information. All attendees will receive a unique confirmation email with their unique reference number.

How much do tickets cost?
Our standard ticket pricing is:

Client Pricing:$2,350 
Non-Client Pricing: $2,550 
Government, Education, and Non-Profit: $2,250

Purchasing a ticket before our Super Early Bird deadlines can save you money -- typically $500 up to 10 weeks in advance or $200 up to six weeks out. No code is required to qualify for the early rates.
Are there any discounts for group tickets? 
Yes, we offer a "4 for 3 Package". When three colleagues from the same company register for an event at the same time, a fourth colleague may attend free of charge. This discount applies to credit card or check payments only. Group discounts cannot be combined with other offers, including Early Bird and sponsor rates. This promotion can be redeemed by using the promo code "4FORR3".
Subsequent cancellation of any paying member of the team will result in a charge for the free attendee. 
For other group sizes, send an inquiry to events@forrester.com listing the event, the number of people who want to attend and any budgetary requirements. A dedicated event sales representative will be in contact within two business days with options.

When is the latest I can purchase tickets online?
Tickets for Forrester events tend to sell out in advance. Please don't wait too long with purchasing a ticket if you are sure you want to participate.

Can I split my ticket with a colleague or friend?
Each event registration is for one person only. Event tickets may not be split or shared. 

Can I transfer my purchased ticket to someone else?
Up to four weeks in advance, tickets purchased for a specific event can be transferred to a colleague. Please see your confirmation email for instructions on how to update your reservation details or switch your registration to a colleague. Or email events@forrester.com for help.

Can I get a refund if I am unable to attend?
If written notice of cancellation is received by Forrester more than four weeks prior to the date of the event, Forrester will refund 100% of the registration fee. If written notice of cancellation is received less than four weeks but more than two weeks prior, Forrester will refund 50% of the fee. Cancellations received by Forrester less than two weeks prior cannot be refunded. Please note that, in the event of ticket cancellation, Forrester is not responsible for your travel plans, hotel reservations, or for any other costs incurred by or associated with your cancellation.

Can I transfer my registration to another event?
If you are unable to attend and want to transfer your ticket to a different Forrester event, please email events@forrester.com to inquire which events the ticket may be valid for. 

How can I get a letter of invitation for a visa?
Please send an e-mail request to events@forrester.com to ask for the documentation. We require payment for your tickets before we send you an invitation. 


How is content structured at Consumer Marketing 2018?
Content at Consumer Marketing is structured around four different session types:

Keynotes: Forrester Analysts and industry thought leaders take to the main stage over the course of two days to deliver inspirational, forward looking presentations centered around our core themes. 
Forrester Quick Takes: Breakout sessions that will help you determine how to react to significant market events with objective analysis and perspectives. Listen to our expert analysts converse with one another on topics such as GDPR, Net Neutrality, and Brand Risk.
Building Blocks: Tightly focused breakout sessions on key technologies and techniques for the marketer, presented by Forrester and select partners.. 
Deep Dives: Long-form, in-depth explorations of key issues and challenges, led by Forrester analysts and defining new best practices from innovative marketing professionals. 

What is the format of the Forum?
Keynote sessions take place on our mainstage with theater-style seating. Trends, Core Skills, and Deep Dives take place in smaller rooms and are often set classroom-style, and are highly interactive. 

Are sessions recorded and are session materials made available to attendees?
All mainstage sessions are recorded, and most keynote presentations are made available to attendees. Some speakers however choose to withhold their material because the content is proprietary or competitively sensitive. Quick Takes, Building Blocks and Deep Dive sessions are typically not recorded; however, materials are typically be made available for sharing after the Forum.

Unless otherwise noted, all sessions at all Forrester forums are on the record.


Once you are onsite, everything you will need to know about the Forum lives in our mobile app. Download it from Google Play or the Apple App Store. You can use the app to connect with fellow attendees, set up on-site meetings with peers, schedule 1-On-1 Analyst meetings, and access presentations and new Forrester reports. For any given Forum, the app will be updated and ready to use approximately one week in advance.

To login to the app, use your email address and choose "Use Automatic Login."  An email sent to you from attendeesupport@doubledutch.me. Once you tap the "Automatic Login" button in your email, you will be prompted to open the Forrester  Events app and are ready to get started. 

Note: Only registered attendees can access the app.