Spotlight on Ghostwriting for Aspiring Authors, Experts, Executives:
Come with an Idea, Leave with a Plan

If you are an agency professional whose clients often need books to build authority and awareness, Spotlight on Ghostwriting will make you the in-house expert.

Friday, November 17, 2017
Columbia College Chicago

You want to write a book…and you know you need a professional ghostwriter or co-author to make that goal a reality.

You’re in good company. Bestselling authors like Sheryl Sandberg routinely use ghostwriters to speed and smooth the daunting process of researching and writing a book. As well, today’s ghostwriters often serve as project managers, helping you clarify your concept, pick a publishing platform, coordinate with other professionals on design and editing, and collaborate on social media and other marketing outreach. At Spotlight on Ghostwriting you will convert your concept to a publishing plan, right down to the cover copy.

If you are an agency professional whose clients often need books to build authority and awareness, Spotlight on Ghostwriting will make you the in-house expert.

Why does Spotlight on Ghostwriting cost more for the author/client track than it does for professional writers? Because ASJA has invested in a unique, proprietary curriculum and toolkit just for you. Only at Spotlight on Ghostwriting will you gain the information, insight, and know-how to craft a publishing plan for any book on any topic.

Sessions just for aspiring authors, experts, executives, and communication professionals:

Vet your concept: what’s truly bookworthy and when do you need to hire a ghostwriter?
  • How to find and vet the best writer for your project.
  • How publishing works in half an hour: who, when and how.
  • Best practices in collaboration and early marketing.
  • How to frame a strategy for your book marketing platform

Sessions for professional writers and author/clients together:

  • Learn about the latest in publishing platforms and models and how to match each project with the best platform: Presenters include Jenkins Group
  • Protections and possibilities: Trends in fees, contracts and copyrights
  • Meet and network over and afternoon coffee hosted by the Association of Ghostwriters

Keynote: Cindy Kuzma (ASJA) and expert co-author, Chicago-based dietitian, Dawn Jackson-Blatner, on The Superfood Swap.

Presenters:
  • Alisa Bowman, multi-title ghostwriter; Rodale Books
  • Experienced ASJA nonfiction ghostwriters, co-authors, and experts on building author platforms
  • Marcia Layton Turner, founder, Association of Ghostwriters; ASJA member; ghostwriter for 15 books