Audience Measurement 2014
 
AM2014
06/08/2014
2:00–5:00pmProgrammatic Buying: 101 to 800 level
Empire, 7th Floor
Something for everyone – free for ARF members!
Choose to attend tracks from “glossary field guide” to programmer level.
2:00–2:50pmWhat is Programmatic Buying?
Empire, 7th Floor
Ted McConnell, Principal, Ted McConnell Consulting, LLC
This primer is designed to help advertising buyers understand what programmatic is from the buyer’s perspective and why and how it should be used.
3:00–3:30pmThe Changing Programmatic Buying Ecosystem
Empire, 7th Floor
Alex Kantrowitz, Reporter, Ad Age
John Matthews, President & Founder, Comscient Group
A leading media analyst and marketing and technology expert discuss the current state of programmatic buying and the key considerations driving its adoption.
3:30–3:50pmThe New TV Ecosystem
Empire, 7th Floor
Brendan Kitts, Chief Scientist, PrecisionDemand
Groundbreaking research on programmatic buying of TV inventory.
4:00–4:50pmProgrammatic Buying in Practice
Empire, 7th Floor
Matt Prohaska, Principal, ProhaskaConsulting.com, Former Programmatic Advertising Director, The New York Times
Preetham Mallikarjuna, SVP of Product, Simulmedia
In small group discussions, practitioners share their strategies for using programmatic buying to drive ROI.
5:30–7:00pmKickoff Cocktails
Copacabana (268 West 47th Street)
Meet up, sync up, and get connected with speakers, the ARF Executive Leadership team and the Board of Directors; find your tribe, build your network, and transact business. Proudly sponsored by Analytic Partners.

06/09/2014
7:00am–5:00pmDay 1

Embrace the future: From programmatic buying to big data/big decisions—making it happen now.
7:00am–7:30pmRegistration
Foyer, 6th Floor
8:15–8:45amNext-Generation Media Planning & Buying: Integrating TV Audience Segmentations For Online Effectiveness
Shubert, 6th Floor
Jeff Boehme, CRO NA, Kantar Media Audiences
Discover how advanced TV audience segmentations are used for TV and online planning and buying – to deliver the best of both worlds.
Digital in the Mix: Successes and Failures From the ROI Genome Project
Majestic, 6th Floor
Mike Menkes, Vice President, Analytic Partners
Analytic Partners will share the latest ROI trends and digital success principles from its Intelligent Benchmark Database—the ROI genome project.
9:00–9:10 amThe World is Changing, The Future is Now
Main Stage: Broadway Ballroom, 6th Floor
Gayle Fuguitt, CEO and President, The ARF
9:10–9:35amKeynote: Converge = Marketing + Technology
Main Stage: Broadway Ballroom, 6th Floor
Bob Lord, CEO, AOL Platforms
The convergence of technology, media, and creative and what it means for the future of the digital industry.
9:35–10:00amNarrated Winning Papers: Programmatic Into Action
Main Stage: Broadway Ballroom, 6th Floor
Kate Sirkin, EVP, Research, Starcom MediaVest Group
ARF Call to Action: Kate Sirkin, EVP Research, Starcom MediaVest Group, leads this Programmatic In Action main stage section.
9:35–10:00amHow to Evaluate Site Impact
Main Stage: Broadway Ballroom, 6th Floor
Joline McGoldrick, Research Director, Millward Brown Digital
Hannah Pavalow, Research Analyst, Millward Brown Digital
The relationship between perceptions of online publishers and advertising effectiveness.
Identify Your Target Audience
Main Stage: Broadway Ballroom, 6th Floor
Roos Voorend, Methodologist, Wakoopa
Jozefien Karskens, Student, Business Analytics, VU University Amsterdam
Utilizing digital footprints to identify the target audience.
10:00–10:30amMeet & Greet: Stories Told, Lessons Learned
Foyer, 6th Floor
Re-energize and create connections.
10:30–10:55amKeynote: The Age of Automation is Upon Us
Main Stage: Broadway Ballroom, 6th Floor
Greg Raifman, President, Rubicon Project
The consumer is more accessible than ever, but on multiple devices. Inventory is perishable in 80 milliseconds. Technology enables the right message at the right time to the right customers.
11:10am–12:00pmConcurrent Winning Papers & Presentations: Tomorrow’s Measurement Today and Big Data to Better Decisions

Attend any presentation per time slot to advance your action plan.
11:10–11:30amGeo-targeting Your Audience
Manhattan, 8th Floor
Andrew Douglas, VP, Marketing Science, and Managing Director, Research Consumer Insight, WebMD
Measuring and predicting prevalence of health for efficiency and efficacy.
Culture and the Second Screen
Liberty, 8th Floor
Salvador Aceves, Chief Technology Officer, SocialDecode, Social Decode
Isaac Achar, Project Management and Analysis Coordinator, Social Decode
Mexican character reflected in Social TV commentary around iconic television events from the US.
Evaluating Magazine Mobile App Advertising
Shubert, 6th Floor
James Collins, Ph.D., SVP, Research, GfK MRI
Pat Pellegrini, Ph.D., EVP, Media & Entertainment, Digital Market Intelligence, GfK
Magazine app exposure and consumer target data improves advertising planning and buying.
Online Ad Effectiveness 201
Majestic, 6th Floor
Ogi Radić, Research Manager, Research Now
Harvir Bansal, Ph.D., Co-Founder, Chief Research Officer, & Executive Vice President ofAnalytics, b3Intelligence
New ways to validate RTB media buys and understand campaign success drivers. Presented by Research Now
Causal Inference is Hard: Lessons, Recommendations and Best-Practices
Empire, 7th Floor
Rick Bruner, VP of Research and Analytics, Specific Media
John Chandler, Principal & Founder, Data Insights
Elea McDonnell Feit, Assistant Professor, Marketing, Drexel University
Ari Osur, Director, Product Management, eBay Enterprise Marketing Solutions
A deep-dive on the methodological and organizational challenges of producing high-quality ad-effectiveness research. Presented by: Facebook, Inc.
11:40am–12:00pmSilver vs. Small Screen Advertising
Manhattan, 8th Floor
Doug Pulick, SVP of Strategic Insight and Analytics, NCM
Ken Roberts, CEO, Forethought Research
Movie screens still represent a valuable opportunity for brands to communicate to consumers.
Seeking Brand Synergy
Liberty, 8th Floor
Sean Merriweather, Director, Strategic Research & Analytics, Pivot
Raymond Pettit, Ph.D., Chief Analytics Officer, Rentrak Branded Entertainment
The difference in cognitive/emotional response between paid TV ads and brand integrations.
Big Data to Build and Refine . . .
Shubert, 6th Floor
Megan Clarken, EVP, Global Product Leadership , Nielsen
Paul Donato, EVP and CRO, Nielsen
Improvements to audience delivery through OCR-enabled optimization.
Audience Insights: What Truly Drives Your Consumers
Majestic, 6th Floor
Bethany Bengtson, Client Digital Strategies Analyst, Bottlenose
From interest to intent to purchase, map the emotional triggers and ripple effects unearthed across your brand's various touchpoints. Presented by Bottlenose, Inc.
12:00–1:20pmLunch & Debate: Will Programmatic Swallow All Video Advertising (& TV Too)?
Main Stage: Broadway Ballroom, 6th Floor
Sean Downey, Managing Director, Americas Platform Solutions and Innovations, Google
Adam Gerber, Vice President, Sales Development and Marketing, ABC Television Network
Dave Morgan, CEO and Founder, Simulmedia
Tim Spengler, President, Content Marketing & Revenue Strategy, Clear Channel Media and Entertainment
Lauren Wiener, President, Global Sales and Marketing, Tremor Video
Resolved: By 2020, will the majority of all video advertising in the US be bought and sold programmatically? Industry leaders go point and counter-point with each other about the future of programmatic buying, and the future of the digital video and TV ad marketplaces.
1:20–1:40pmMeet & Greet: Stories Told, Lessons Learned
Foyer, 6th Floor
Re-energize and create connections.
1:45–2:30pmClosing the Loop on TV
Main Stage: Broadway Ballroom, 6th Floor
Laurel Bernard, EVP, Marketing , Fox Broadcasting Company
Joe Germscheid, Director of Consumer Engagement, Carmichael Lynch
Dave Morgan, CEO and Founder, Simulmedia
Mark Green, Managing Partner, Business Advisory Group LLC, Former SVP, Global Statistical Operations Leader, Nielsen
What happens when TV advertising's sales effects can be measured and managed at the spot level?
2:40–3:30pmConcurrent Winning Papers & Presentations: Tomorrow’s Measurement Today and Big Data to Better Decisions

Attend any presentation per time slot and advance your action plan.
2:40–3:00pmCracking the Social Code
Manhattan, 8th Floor
Kevin Moeller, EVP, Head of Research, N.A., UM
Heather O’Shea, VP, Research Director, UM
Three key insights that impact how advertisers and agencies should move forward in their media planning and social strategy.
Are Your Ads Truly Making an Impression?
Liberty, 8th Floor
Tim Avila, Senior Vice President, Marketing Operations , BrightRoll
Amaya Garbayo, Associate Director, Analytics and Portfolio Solutions, Kellogg
Advertisers should consider key factors when selecting video viewability measurement partners.
Mining Text for Real Time Marketing
Shubert, 6th Floor
Olesya Moosman, Research Lead, Twitter
Create your own "Oreo blackout moment” every day.
Leveraging Traditional Data in a Programmatic World
Majestic, 6th Floor
Florian Kahlert, Managing Director, GfK MRI, GfK Consumer Choices North America
Jed Meyer, U.S. Research Director, Annalect
Scott Meyer, CEO, Ghostery, Inc.
Christopher Reynolds, Vice President, Data & Marketing Analytics, Condé Nast
Mark Zagorski, CEO, eXelate
How to reach audiences for which data pools and custom segments don’t exist. Presented by GfK. Presented by GfK
Impact of In-App Ad Performance Through Mobile Native Targeting
Empire, 7th Floor
Maria Domoslawska, Vice President, Global Digital Strategy and Research, Research Now
Sean Galligan, VP, Sales & Business Development, Flurry
Kristy Vance, Ph.D., Media Insights, North America, Unilever
Learn how the individually unique usage patterns of the apps we have on our mobile devices can be leveraged to impact mobile ad effectiveness and consumer engagement.
3:10–3:30pmWinning the Super Ad Bowl
Manhattan, 8th Floor
Carl Marci, Ph.D., Chairman & Chief Science Officer, Innerscope Research
Khoi Vo, Senior Research Associate, Center for Neural Decision Making, Fox School of Business, Temple University
First integrated neuroscience study of Super Bowl Ads offers model for understanding engagement.
Shopping with Mobile & Social
Liberty, 8th Floor
Jayne Dow, Director, Qualitative Research & Digital, Innovations, Firefly, Millward Brown
Rads Jayasundera, Global Insights Lead, Marketing Science, Facebook, Inc.
Understanding the role and influence of mobile and social in the shopping experience.
Social TV: Plan Media for WOM
Shubert, 6th Floor
Brad Fay, COO, Keller Fay Group
Graeme Hutton, Communications Research and Insights Director, Universal McCann
Research that demonstrates how to plan media; TV in particular, to achieve a WOM objective.
With Big Data, Marketers Require a New Paradigm for Analytics
Majestic, 6th Floor
Damon Ragusa, Founder & Chairman, ThinkVine
Agent-based modeling makes better use of a wider variety of data sources for attribution, forecasting, and planning across the entire marketing system. Presented by ThinkVine.
Neuromarketing Insight: On Mobile, ROI on Sound > ROI on Video
Empire, 7th Floor
Pranav Yadav, CEO, Neuro-Insight US Inc.
Re-evaluating video and audio quality priorities on mobile.
3:40–4:00pmFrom Big Data to Data Driven Marketing
Main Stage: Broadway Ballroom, 6th Floor
Jen Mennes, Director of Media and Public Relations, Post Foods
Borja Perez, SVP Digital & Social Media, Telemundo
Yong Sung, SVP, Digital Group Client Director, MediaVest
Steven Wolfe Pereira, CMO, Datalogix
Hear how a leading brand is keeping customers amidst the explosion of touchpoints.
4:00–4:35pmNarrated Winning Papers: Big Data to Better Decisions
Main Stage: Broadway Ballroom, 6th Floor
Steven Wolfe Pereira, CMO, Datalogix
ARF Call to Action: Steven Wolfe Pereira, CMO of Datalogix, leads this Big Data to Better Decisions main stage section.
4:00–4:35pmRise of Big Data & Fall of Significance
Main Stage: Broadway Ballroom, 6th Floor
Brett Gordon, Ph.D., Associate Professor, Business, Columbia Business School
Jerome Shimizu, Chief Research Officer, InsightExpress
We now live in a Big Data world so many of our ‘small world’ measurement assumptions no longer apply.
Facebook Likes: Prediction and Targeting
Main Stage: Broadway Ballroom, 6th Floor
Steven Gittelman, Ph.D., CEO-Chief Science Officer, Mktg, Inc
The use of Facebook Likes to address the current lack of local-level data to predict consumer behaviors and outcomes and target digital advertising.
Driving Business Value Through Big Data
Main Stage: Broadway Ballroom, 6th Floor
Victor Davidson, VP, Director Analytics and Research, Havas Media
Used incorrectly big data can create more confusion than it solves while costing you millions.
4:35–5:00pmNow, New, Next: From Programmatic to People
Main Stage: Broadway Ballroom, 6th Floor
Eric Roza, CEO, Datalogix
From addressable to accountable to the future of data-driven marketing.
5:00–5:10pmErwin Ephron Demystification Award
Main Stage: Broadway Ballroom, 6th Floor
5:10–5:15pmClosing Send-Off, Day One ARF Call to Action
Main Stage: Broadway Ballroom, 6th Floor
Gayle Fuguitt, CEO and President, The ARF
5:30–6:00pmLinear Campaign Effectiveness: Tactics for Maximizing Reach, Value, and Security
Shubert, 6th Floor
Randy Cooke, VP of Research, NCC Media
Nick Garramone, Senior Vice President, Research & eBusiness Operations, NCC
Breaking away from the buying demos and day part silos that have historically benchmarked media value is essential for the campaign to effectively achieve brand goals.
Everything You Ever Wanted to Know About Video on Demand, But Were Too Confused to Ask
Majestic, 6th Floor
Bruce Goerlich, Chief Research Officer, Rentrak
Learn about the advertising opportunities VOD affords through measurement types to tool to make buying and selling advertising more efficient and effective.
6:00–7:30pmConversation & Cocktails
Marquis Ballroom, 9th Floor
Power up. Meet your tribe. Make connections that matter. Transact business. Proudly sponsored by NCC Media and Rentrak.

06/10/2014
7:00am–5:00pmDay 2

Measure what matters: From cross-platform engagement to business impact.
7:00am–6:30pmRegistration
Foyer, 6th Floor
8:15–8:45amFrom TV to Total Video: Best Practices for a Cross-Media Measurement Reality
Shubert, 6th Floor
Manish Bhatia, Chief Revenue Officer, comScore, Inc.
Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc.
Learn how companies, such as ESPN and NBC Universal, are already leveraging innovative measurement to bridge the gap between linear TV and digital. And learn how this type of measurement can aide advertisers in finding new opportunities, not disruptions, in this ever-changing landscape.
The Connected Consumer: Content in a World on the Move
Majestic, 6th Floor
Radha Subramanyam, EVP, Insights, Research & Analytics, Clear Channel Media and Entertainment
Americans spend 70% of their waking hours outside of their home, which has significant implications for brands, advertisers and media companies. And now, more than ever, it's about the connected consumer. Presented by Clear Channel Media & Entertainment
9:00–9:10amFast Forward: Actions to Impact
Main Stage: Broadway Ballroom, 6th Floor
Gayle Fuguitt, CEO and President, The ARF
9:10–9:35amThe Measurement Mandate – The State of Play
Main Stage: Broadway Ballroom, 6th Floor
Bob Liodice, President & CEO, Association of National Advertisers, Inc.
Nancy Hill, President & CEO, 4As
George Ivie, Executive Director, Media Rating Council, Inc.
Gayle Fuguitt, CEO and President, The ARF
Randall Rothenberg, President & CEO, IAB
Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble
Industry leaders share the measurement mandate challenges – the background, scope, and implications for buyers and the industry at large.
9:35–10:00amThe Measurement Mandate – Progress Report
Main Stage: Broadway Ballroom, 6th Floor
Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM)
Bill Duggan, Group EVP, Committees, Association of National Advertisers, Inc.
George Ivie, Executive Director, Media Rating Council, Inc.
Sherrill Mane, SVP, Industry Services, IAB
Jasper Snyder, EVP, Research and Innovation: Cross-Platform, The ARF
Richard Zackon, Facilitator, Council For Research Excellence
Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble
"Where's the beef?" Measurement gurus share what is being done today to deliver on the measurement mandate.
10:00–10:45amNarrated Winning Papers: Cross-Platform and the Consumer
Main Stage: Broadway Ballroom, 6th Floor
Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble
ARF Call to Action: Joan Lewis, Global Consumer and Market Knowledge officer at Procter & Gamble, leads this Cross-Platform & The Consumer main stage section.
10:00–10:45amScreens, Screens Everywhere
Main Stage: Broadway Ballroom, 6th Floor
Artie Bulgrin, SVP, Research and Analytics, ESPN Inc.
Duane Varan, CEO, MediaScience
With so many new screens emerging for TV, how can these platforms be used for effective advertising?
Monetizing Holistic Viewer Insight
Main Stage: Broadway Ballroom, 6th Floor
Bill Harvey, Co-Founder, Vice Chairman, and Chief Research Officer, TRA Inc.
David Poltrack, Chief Research Officer, CBS Corporation, President, CBS VISION
Learn how the game changed observing viewing situation: social, mobile, recall, intent and purchase.
Hit or Miss: High-Definition Buying
Main Stage: Broadway Ballroom, 6th Floor
Kimberly Conon, Vice President, Partner, Research , Universal McCann
Dino Mytides, VP, Research Partner, Universal McCann
Susie Thomas, SVP, Partner, Research, Universal McCann
Ground-breaking findings on cross-platform activation by linking single-source exposure and consumption data (TV + PC + mobile) directly with brand response metrics.
Mobile: The Good, Bad, and Ugly
Main Stage: Broadway Ballroom, 6th Floor
Gilad Barash, Data Scientist, Dstillery
Lauren Moores, VP, Analytics, Dstillery
Targeting mobile transactions to increase desktop brand engagement.
10:45–11:15amMeet & Greet: Stories Told, Lessons Learned
Foyer, 6th Floor
Re-energize and create connections.
11:15–11:40amKeynote: Landing Insights Into Action
Main Stage: Broadway Ballroom, 6th Floor
Lori Hiltz, CEO, Havas Media North America
Mike Donahue, EVP, Member Services, AAAA
From tried and true to new methods. The role of research and analytics to meet consumers’ challenges. Q&A session to follow.
11:50am–12:40pmConcurrent Winning Papers & Presentations: Cross-Platform, Addressability, and Business Impact

Attend any presentation per time slot and advance your action plan.
11:50am–12:10pmMulti-Platform Takeover
Manhattan, 8th Floor
Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc.
Optimizing engagement and ad impact across five platforms: TV, Internet, Smartphone, Tablet & Radio.
Driving Data to Television
Liberty, 8th Floor
Helen Katz, SVP, Director of Research, Starcom Mediavest Group
Steve Murtos, Senior Vice President, Media Director, Starcom Mediavest Group
A data-driven approach to TV in terms of quality, privacy, and measurement.
Business-Driven Creatives
Shubert, 6th Floor
Neha Bhargava, Lead, Marketing Science, Facebook, Inc.
Eurry Kim, Researcher, Facebook Inc.
Deep dive into the creative elements of a Facebook ad that impact actual sales and brand metrics.
Mini Measurement Milestones
Majestic, 6th Floor
Jon Sadow, Product Manager, Google Consumer Surveys, Google, Inc.
Using fast, low cost research to keep your finger on the pulse of a campaign. Presented by Google, Inc.
12:20–12:40pmOne Currency to Rule Them All
Manhattan, 8th Floor
Rob Favre, Chief Compliance Officer & General Manager, Triton Digital
Publishers and tech must unite to create and adopt a standard currency across broadcast and digital.
The Dynamics of Addressable TV Ads
Liberty, 8th Floor
Duane Varan, CEO, MediaScience
Challenging key assumptions for addressable TV advertising, highlighting solutions going forward.
Prescriptive Social Analytics
Shubert, 6th Floor
Seth Duncan, Head of Analytics, W20 Group
Laura Gross, Vice President, Warner Bros. Home Entertainment Global Consumer Insights & Research, Warner Bros.
A predictive model that Warner Bros. uses to base social media KPIs on sales goals.
From Cookies to People: Mobile Issues for People-Based Measurement
Majestic, 6th Floor
David Jakubowski, Adtech & Atlas, Facebook, Inc.
Recent research about how people are moving across devises and the significance for audience and ad-effectiveness measurement. Presented by Facebook, Inc.
12:45–1:45pmcomScore Idea Exchange Lunch
Main Stage: Broadway Ballroom, 6th Floor
Share your insights and questions about measuring what matters to drive business impact.
1:45–2:00pmMeet & Greet: Stories Told, Lessons Learned
Foyer, 6th Floor
Re-energize and create connections.
2:00–2:45pmAt Last, Long Term Ad Effectiveness Measurement, the Single Source Solution
Main Stage: Broadway Ballroom, 6th Floor
Jeff Doud, Director, Marketplace Analytics, Kellogg Company
David Poltrack, Chief Research Officer, CBS Corporation, President, CBS VISION
Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions
Taking the Kellogg Special K challenge, CBS and Nielsen Catalina Solutions prove that when advertising campaign’s full value is measured – short and long term together – advertisers win.
3:00–3:20pmConcurrent Winning Papers & Presentations: Cross-Platform, Addressability, and Business Impact

Attend any presentation and advance your action plan.
3:00–3:20pmCreating Big Wins with Online and Trade
Manhattan, 8th Floor
Will Bullock, Senior Researcher, Facebook, Inc.
Nina Lerner, Associate Director, dunnhumby
Understanding the combined impact of digital media and in-store promotions in maximizing ROI.
Viewer Choice Results in Value
Liberty, 8th Floor
Devra Jacobs, VP, Strategic Insights & Director of Media Research, Innerscope Research, Inc.
Peter Leimbach, VP, Sports Sales Research, Fox Sports
Differentiate with Double Box advertising, a win-win solution for both viewers and advertisers.
ST & LT Impact of Creative on Sales
Shubert, 6th Floor
Jeff Doud, Director, Marketplace Analytics, Kellogg Company
Satya Menon, Senior Vice President, Client Solutions & Innovation, Millward Brown
Advertising creative magnifies the ROI of media – accruing as short-term sales and enhanced equity.
M Marks the Spot: Mapping Audience Behaviors Across Mobile
Majestic, 6th Floor
Oana Dan, Research Manager, Measurement Science, Nielsen
Gain deep insights on mobile device usage and sharing across demographics.
3:30–4:05pmNarrated Winning Papers: From Metrics to Business Impact
Main Stage: Broadway Ballroom, 6th Floor
ARF Call to Action: Jeffrey Graham – Global Ad Research Director at Twitter, leads this Metrics to Business Impact main stage section.
3:30–4:05pmDo Big TV Events Work?
Main Stage: Broadway Ballroom, 6th Floor
Jeff Boehme, CRO NA, Kantar Media Audiences
Joe Shantz, Lead, Advanced Analytics, Millward Brown Digital
Big advertisers pay big money for big TV events - and bigger data can prove if it's worth it.
Big Data, Bad Decisions
Main Stage: Broadway Ballroom, 6th Floor
Neena Graham, Senior Director, Marketing Strategy Analytics, Choice Hotels International
Maggie Merklin, SVP, Analytic Partners
Mark Wilson, Senior Director, Global, Analytic Partners
Attributing online sales has been dealt a blow with the proliferation of real time digital metrics.
Value of Brand Long and Short
Main Stage: Broadway Ballroom, 6th Floor
Daniel Hopkins, Senior Vice President & Brand Marketing Manager, Bank of America
Yin Lee, Engagement Manager, Ninah
A demonstration of a customized MMM methodology adopted by Bank of America.
4:05–4:25pmStories From the Front Lines: Keeping Our Seat at the Decision Table
Main Stage: Broadway Ballroom, 6th Floor
Robert Atencio, Global VP of Consumer Insights, Pfizer
Artie Bulgrin, SVP, Research and Analytics, ESPN Inc.
Natasha Hritzuk, Global Director of Insights and Analytics, Microsoft Advertising
Kate Sirkin, EVP, Research, Starcom MediaVest Group
Brad Smallwood, Head of Insights and Measurements, Facebook, Inc.
Hear tried and true strategies and tactics from industry mavens about driving decisions and making impact.
4:25–4:40pmResearch Unplugged
Main Stage: Broadway Ballroom, 6th Floor
Weigh in on what you’ve learned and what you’ll take back to the office.
4:40–4:50pmClosing Call to Action
Main Stage: Broadway Ballroom, 6th Floor
Gayle Fuguitt, CEO and President, The ARF
Build your brand, make your mark!
5:00–6:30pm“Make Your Mark” Mentoring Event
Manhattan, 8th Floor
Young Pros limited exclusive event. Meet industry leaders, in a series of round table discussions, who have made an impact on the insights and analytics industry, and learn how you can make your mark.