Produced in association with leading PR agency group Ogilvy, Social Media Matters is Asia's only executive level business event presented by the brands and for brands, to assess the underlying business value of social media. Social Media Matters shifted rapidly from a fringe phenomenon to the core of the business, guiding companies across Asia that were struggling to understand how much they should invest in a still emergent trend. Gathering all the major global and regional platforms along with leading brands, the series of events critically examines the use of social media as a business tool with measurable ROI.
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