The digitisation of the music industry has enabled numerous social media networks to revolve completely around music. Social music networks are also entering the ad space, opening up new avenues to many advertisers.
With social media, music and video becoming indispensably linked, wouldn’t it be great if there was a 360-degree perspective of the industry as a whole? With Music Matters, Digital Matters and Social Media Matters having become the only events in their class to provide a deep-dive view of entertainment industry verticals, it makes complete sense to combine them. And that’s what we’ve done with the week that matters.
