SNW Spring 2011
 
Conference Agenda
Sunday, April 3, 2011
2:00 pm - 5:00 pmRegistration Open

Monday, April 4, 2011
7:30 am - 7:00 pmRegistration Open
7:30 am - 9:20 amBreakfast
Get an early jump on the day and network with new connections and old.

SNW Connect Meetings (8:00 am - 8:30 am)
Meet with other attendees whom you've networked with through SNW Connect
8:15 am - 12:00 pmHands-On-Lab -- Morning Sessions

The Hands-On Lab at SNW gives users a chance to test drive the latest technologies in a controlled learning lab environment. Classes take place for two hours at regular intervals throughout the conference and are limited to 16-20 seats to give attendees a rich learning experience.

9:20 am - 11:55 amSNW Connect Meetings
Use the SNW Connect tool to meet in the Connect Lounge and network with other attendees from your region, industry or interest area.

8:45 am - 9:30 amSolid State Storage TrackCloud Storage TrackStorage Management TrackThe Converged Network TrackVirtual Desktop Infrastructure TrackData Security Track
Analyst Perspective:
Deep Dive into Solid State Storage - Technologies and Architectures

Dennis Martin, President, Demartek
Industry Perspective:
Cloud Storage - What is it? A Service Provider’s Perspective

Todd Loeppke, Technical Vice President - Storage Architecture - Office of CTO, Savvis
SNIA Tutorial:
Writing Storage RFPs in 2011

John Webster, Senior Partner, Evaluator Group
Industry Perspective:
All Roads Lead to Convergence

Greg Scherer, Vice President of Server and Storage Strategy, Broadcom Corp.
Industry Perspective:
The SAN, Replication and DR for VDI Environments

Michael Fox, Senior Solutions Architect, Virtualization, EMC Consulting

SNIA Tutorial:
Storage Security Tutorial with a Focus on Cloud Storage

Gordon Arnold, Senior Technical Staff, IBM
9:40 am - 10:25 amSolid State Storage TrackCloud Storage TrackStorage Management TrackThe Converged Network TrackVirtual Desktop Infrastructure TrackData Security Track
SNIA Tutorial:
The Benefits of Solid State in Enterprise Storage Systems

David Dale, Director Industry Standards, NetApp
Industry Perspective:
Learning from the Cloud

Geoff Hough, Director, Strategy and Planning - Office of the CTO, HP StorageWorks
User Case Study:
Creating High Density, Energy Efficient Data Centers for Today's Virtualized Environments

Lance King, Systems Services Manager, O.C. Tanner Company
Industry Perspective:
Demystifying Network and I/O Convergence: What You Need to Know and Why?

Simon Gordon, Senior Product Line Manager, Juniper Networks
VDI Solution Spotlight:
Achieving Storage Efficiency and Scalability in Virtual Desktop Environment

Will Urban, Technical Marketing Engineer, Dell
SNIA Tutorial:
Securing the Cloud - Using Encryption and Key Management to Solve Today's Cloud Security Challenges

Steve Pate, CTO, High Cloud Security

Tushar Tambay, Architect, High Cloud Security

10:35 am - 11:20 amSolid State Storage TrackCloud Storage TrackStorage Management TrackThe Converged Network TrackVirtual Desktop Infrastructure TrackData Security Track
SNIA Tutorial:
SNIA Solid State Storage Performance Test Specification

Easen Ho, CTO, Calypso Systems, Inc.
User Case Study:
Intel's Cloud Computing and Virtualization Journey

Ajay Chandramouly, Director, Intel IT, Intel Corporation
Industry Perspective:
Lean Times Call For Thin Storage

Michael Haag, Sr. Strategic Alliance Manager, HP StorageWorks
Analyst Perspective:
Unified Storage Networking

Dennis Martin, President, Demartek
User Case Study:
Leveraging Existing Investment in Storage to Expand to Virtual Desktops

Sean Larson, Network Administrator, Sycamore Community Schools
Industry Perspective:
Solid-State Drives with Self-Encryption: An Unbeatable Combination

Dr. Michael Willett, Storage Security Strategist, Samsung

11:30 am - 12:00 pmIn Pursuit of Innovation

Never before has innovation changed our lives as rapidly as it does today. From incremental updates to total paradigm shifts, the perpetual pursuit of innovation is the lifeblood of our technology industry. Given technology's increasing impact on our lifestyles, Silicon Valley icon and philanthropist Steve Wozniak will share his own philosophies on innovation in this discussion -- and how to work through creative roadblocks towards new discoveries.

Steve Wozniak, Co-founder, Apple Computer, and Chief Scientist, Fusion-io

12:00 pm - 1:00 pmLunch
Make new industry connections and catch up with new friends and old over lunch.

"Tour du Labs" for IT Professionals
Drop in and take a tour of the SNW Hands-On Lab.

1:00 pm - 5:15 pmHands-On-Lab -- Afternoon Sessions

The Hands-On Lab at SNW gives users a chance to test drive the latest technologies in a controlled learning lab environment. Classes take place for two hours at regular intervals throughout the conference and are limited to 16-20 seats to give attendees a rich learning experience.

1:00 pm - 5:15 pmSNIA Certification Prep Sessions

Content-rich sessions are presented by SNIA Certified Instructors and are presented at SNW free of charge. Certification Preparation Sessions set the stage for participants to be introduced to the key learning points from the full instructor-led courseware.

1:00 pm - 1:45 pmDeduplication TrackCloud Storage TrackData Center Networking TrackThe Converged Network TrackVirtualization TrackData Security Track
SNIA Tutorial:
Advanced Deduplication Concepts

Larry Freeman, Senior Technologist, NetApp

Tom Pearce, Principal Consultant, Four-Colour IT Solutions

SNIA Tutorial:
Tiered File System without Tiers

Laura Shepard, Senior Product Manager, Isilon

Data Center Solution Spotlight:
New Era of Storage Efficiency

Eric Collins, Senior System Architect , IBM
SNIA Tutorial:
Design and Implementations of FCoE for the DataCenter

Michael Frase, Distinguished Support Engineer, Cisco Systems

SNIA Tutorial:
PCI Express Impact on Storage Architectures and Future Data Centers

Ron Emerick, IO Architect, Oracle Corporation
SNIA Tutorial:
Legal Issues Relevant to Storage

David Stevens, Team Lead, Enterprise Data Management, Carnegie Mellon University
1:55 pm - 2:40 pmDeduplication TrackCloud Storage TrackData Center Networking TrackThe Converged Network TrackVirtualization TrackData Security Track
Industry Perspective:
Best Practices: Protecting, Replicating and Deduplicating Mission-Critical Databases

Ashish Ray, Senior Director, Oracle Corporation

Industry Perspective:
Why Cloud is Another Tier of Storage

Tom Trela, Senior Product Manager, HDS
SNIA Tutorial:
Data Center Storage ... Spend Less, Deliver More.

Hubbert Smith, Director Product Management, LSI Corporation
Industry Perspective:
Fibre Channel Driving Storage Innovation, Speed and Convergence

Tom Hammond-Doel, FCIA Vice-Chairman, FCIA
SNIA Tutorial:
Virtualization I - Who, What, Why, When?

Rob Peglar, Senior Fellow, Xiotech
SNIA Tutorial:
Self-Encrypting Drives: Simple, Yet Powerful

Dr. Michael Willett, Storage Security Strategist, Samsung
2:50 pm - 3:35 pmDeduplication TrackCloud Storage TrackData Center Networking TrackThe Converged Network TrackVirtualization TrackData Security Track
Industry Perspective:
Reduced Complexity with Next-Generation Deduplication Innovation

Sean Kinney, Director, HP Storage
Industry Perspective:
Cloudy With a Chance of Data Reduction: How Data Reduction Technologies Impact the Cloud

Mark Himelstein, Chief Technical Officer, Quantum Corporation

User Case Study:
High Performance Data Management for Animation Production

Mike Cutler, Dreamworks Animation
SNIA Tutorial:
Data Center Evolution and Network Convergence

Dr. Joseph White, Distinguished Engineer, Juniper Networks
SNIA Tutorial:
Virtualization II - Effective Use of Virtualization

Rob Peglar, Senior Fellow, Xiotech
SNIA Tutorial:
SNIA Storage Security Best Practices

Gordon Arnold, Senior Technical Staff, IBM
3:35 pm - 4:05 pmNetworking Break
Connect and compare notes with your peers between sessions.

4:05 pm - 4:50 pmDeduplication TrackCloud Storage TrackData Center Networking TrackStorage Management TrackVirtualization TrackSolid State Storage Track
User Case Study:
Integrating a Multi-tiered Deduplication Approach to Simplify Enterprise-wide Backup

Michael Marshall, Senior Manager, IT Backup Recovery Systems, EMC Corporation

Industry Perspective:
The End of Storage as You Know It

Craig Nunes, Director, Storage Marketing, HP Storage
SNIA Tutorial:
Scale and Availability Considerations for Cluster File Systems

David Noy, Director, Product Management, Storage Foundation, Symantec Corporation
Storage Management Solution Spotlight:
SAN Performance & Availability Optimization: A Financial Services Customer Perspective

William "Skip" Bacon, CTO, Virtual Instruments
User Case Study:
A Case Study in Virtualization from the Perspective of the Business

Omer Siddiqui, CIO, DC Water
Solution Spotlight:
Enterprise Solid State Storage: Enabling Scalable and Sustainable Datacenters

Thomas Isakovich, CEO and Founder, Nimbus Data Systems, Inc.
5:00 pm - 6:00 pmNurturing a Culture of Innovation

Discover the meta-lessons Tom Kelley’s firm IDEO has learned from working with its worldwide clients on thousands of technology-oriented innovation programs. Tom will underscore the importance of accelerating your innovation efforts and describe how adopting powerful creative roles can yield renewed energy and improved agility for individuals, teams, and technical organizations. (Among these innovation roles are the Anthropologist, who finds new opportunities by observing how people interact with technology in their lives and The Experience Architect, who adapts emerging technical capabilities to the creation of compelling customer experiences.) Join us as Tom describes how nurturing those roles can help companies build and reinforce their own unique cultures of innovation.

Tom Kelley, General Manager, IDEO

6:00 pm - 7:00 pmWelcome Reception: Celebrating the Innovation of SNW’s Spring 2011 Best Practices Finalists

Join us for our opening reception where we’ll showcase the innovative case studies of our Best Practices finalists who’ll you’ll see in and around the conference. Whether this is your first SNW conference or you have never missed a SNW (or somewhere in between), stop by the welcome reception to kick off a great week of networking, making new connections and seeing old friends and colleagues. While at the reception, take a moment and learn about the innovative “Best Practices” Awards Program SNW has hosted for several years and see who is being honored in 2011.


Tuesday, April 5, 2011
7:00 am - 7:30 pmRegistration Open
7:00 am - 8:00 amBreakfast
Get an early jump on the day and network with new connections and old.

SNW Connect Meetings (7:00 am - 8:00 am)
Meet with other attendees whom you've networked with through SNW Connect
8:15 am - 12:30 pmHands-On-Lab -- Morning Sessions

The Hands-On Lab at SNW gives users a chance to test drive the latest technologies in a controlled learning lab environment. Classes take place for two hours at regular intervals throughout the conference and are limited to 16-20 seats to give attendees a rich learning experience..

9:00 am - 5:00 pmSNIA Certification Prep Sessions

Content-rich sessions are presented by SNIA Certified Instructors and are presented at SNW free of charge. Certification Preparation Sessions set the stage for participants to be introduced to the key learning points from the full instructor-led courseware.

8:00 am - 8:15 amWelcome and Opening Remarks

John Gallant, Senior Vice President and Chief Content Officer, IDG Enterprise and Computerworld
Wayne Adams, Chairman, Board of Directors, Storage Networking Industry Association (SNIA)

8:15 am - 9:15 amVersatile IT at HP

Transformational change is a challenge for any company. In this keynote, you’ll hear about the HP IT journey and its next-generation strategy to be the most versatile IT organization enabling the largest technology company on the planet. Come learn how HP IT is delivering more innovation than ever before in a connected world.

Randy Mott, Executive Vice President and CIO, HP

9:15 am - 9:45 amEntering the Age of Information Ubiquity

Information is a strategic business enabler and technology is at the center of leading this evolution toward information ubiquity – information available any place, any time and from any device. The speed of global business is accelerating and it is imperative for technology to keep pace and store, protect and provide secure access to vital business information. IT organizations must deliver on-demand services to your business stakeholders while masking the underlying complexity. Information and data has become fluid, moving from old devices to new, and needing to be discoverable at any point in the future. By using unique, proven techniques from leading global companies, IT organizations can virtualize all infrastructure and layer intelligent management capabilities to apply policies to all file and content types. This lets you effectively handle the emergence of “big data” and either build or tap into large cloud data centers. In this session, you will hear from an industry thought leader about how to take advantage of new technologies to help transform your data centers and push your business forward.

Jack Domme, Chief Executive Officer, Hitachi Data Systems

9:45 am - 10:15 amLeveraging Innovation to Wrap Your Arms Around Big Data

For Applied Materials, data-intensive 3-D modeling systems are the lifeblood of production for its more than 2,000 engineers around the world. But crafting those systems so that they maximize productivity and efficiency in today’s always on, globally connected workplace isn’t easy as it sounds. Learn how Applied Materials’ CIO is leveraging innovative technologies — including a private cloud with a large compute farm and common data vault — to maximize workflow as it follows the sun each day.

Jay Kerley, Corporate Vice President and Deputy CIO, Applied Materials

10:15 am - 10:45 amNetworking Break
Connect and compare notes with your peers between sessions.

10:15 am - 12:30 pmSNW Connect Meetings
Use the SNW Connect tool to meet in the Connect Lounge and network with other attendees from your region, industry or interest area.

10:45 am - 11:30 amData Protection and Compliance TrackCloud Storage TrackEnergy Efficiency TrackData Management TrackVirtualization TrackSolid State Storage Track
SNIA Tutorial:
Trends in Data Protection and Restoration Technologies

Jason Iehl, Senior Solutions Architect, Data Protection, NetApp
Cloud Storage Solution Spotlight:
Pump Solutions Group Case Study: Cloud Storage Acceleration

Jeff Rountree, Global Network Manager, Pump Solutions Group (PSG)
Industry Perspective:
The SNIA Emerald: a Tool for Measuring and Reporting Storage System Energy Efficiency

Tom Hammond-Doel, GSI Board Member, Green Storage Initiative of the SNIA

Analyst Perspective:
Big Data: How New Analytics Systems will Impact Storage

John Webster, Senior Partner, Evaluator Group
Analyst Perspective:
I/O Virtualization - The Next Virtualization Frontier

Dennis Martin, President, Demartek
SNIA Tutorial:
Are SSDs Ready for Enterprise Storage Systems?

Anil Vasudeva, President & Chief Analyst, IMEX Research
11:40 am - 12:25 pmData Protection and Compliance TrackCloud Storage TrackEnergy Efficiency TrackData Management TrackVirtualization TrackSolid State Storage Track
SNIA Tutorial:
Cryptography Deciphered

Dr. Michael Willett, Storage Security Strategist, Samsung
Industry Perspective:
Cloud Computing & The Enterprise

Kevin Leahy, Director, Cloud Strategy, Global Technology Service , IBM Corporation

SNIA Tutorial:
Green Storage - the Big Picture

SW Worth, Senior Standards Program Manager, Microsoft
SNIA Tutorial:
Introduction to Data Protection: Backup to Tape, Disk and Beyond

Michael Fishman, CTO, Unified Storage Division, EMC Corporation
User Case Study:
Creating the Agile Data Center with Database Virtualization

Richard Rothschild, Senior Director, IT, TiVo
Solid State Storage Solution Spotlight:
Storage Performance Challenges and How to Stop Flying Blind in NAS Storage Cloud

Julia Palmer, Manager of Storage Engineering, Go Daddy

12:30 pm - 4:00 pmExpo Open
Talk with providers in the Expo during our new, extended Expo hours.

12:30 pm - 2:00 pmLunch in the Expo
Enjoy lunch while you explore and connect with the many solutions providers in the Expo.

12:30 pm - 4:00 pmSNW Connect Meetings
Use the SNW Connect tool to meet and converse face-to-face with leading technology experts in the Expo.

2:00 pm - 5:45 pmHands-On-Lab -- Afternoon Sessions

The Hands-On Lab at SNW gives users a chance to test drive the latest technologies in a controlled learning lab environment. Classes take place for two hours at regular intervals throughout the conference and are limited to 16-20 seats to give attendees a rich learning experience.

2:10 pm - 2:55 pmData Protection and Compliance TrackCloud Storage TrackEnergy Efficiency TrackData Management TrackVirtualization TrackSolid State Storage Track
SNIA Tutorial:
File System for Data Protection

Windsor Hsu, CTO, Data Domain, Backup Recovery Systems Division, EMC
Analyst Perspective:
Panel: Is Cloud Storage Ready for the Enterprise?

Arun Taneja, Founder and Consulting Analyst, Taneja Group

Steve Riley, Technical Leader in the Office of the CTO, Riverbed Technology


Ursheet Parikh, CEO, StorSimple
Scott Genereux, President and CEO, Nirvanix
Mike Feinberg, Senior Vice President, Cloud Infrastructure Group, EMC Corporation
User Case Study:
Energy-Efficient Storage

Rob Di Stefano, IT Systems Director, Earth Rangers

John Pepelnak, Senior Manager, Business Development and Sustainability, Earth Rangers

Data Management Solution Spotlight:
Turnkey Storage to Accelerate Exchange 2010 Deployments

Dean Steadman, Worldwide Product Manager, HP
SNIA Tutorial:
Virtualization I - Who, What, Why, When?

Rob Peglar, Senior Fellow, Xiotech
Analyst Perspective:
Panel: Truth or Fiction? Demystifying Solid-State Storage "Specsmanship"

Moderated by: George Crump, Senior Analyst, Storage Switzerland
Scott Shadley, Sr. Manager of SSD Technical Marketing, STEC Inc.


Doug Rollins, Senior Applications Engineer, Enterprise Solid State Drives, Micron
Thomas Isakovich, CEO, Nimbus Data Systems, Inc.
3:05 pm - 3:50 pmBackup and Archiving in the Cloud TrackCloud Storage TrackEnergy Efficiency TrackData Management TrackVirtualization TrackSolid State Storage Track
Data Protection Solution Spotlight:
Simplify Your Data Protection Strategies: Best Practices for Online Data Backup & Recovery

Souvik Choudhury, Senior Director of Product Management, SunGard
SNIA Tutorial:
Interoperable Cloud Storage with the CDMI Standard

Mark Carlson, Principal Member of Technical Staff, Oracle Corporation

Marty Stogsdill, Senior Sales Consultant, Oracle Corporation

SNIA Tutorial:
Green Storage Technologies, CAPEX and OPEX

Dr. Alan Yoder, Office of the CTO, NetApp
Industry Perspective:
Proactive Data Management for eDiscovery

Simon Taylor, Senior Director - Information Management, CommVault
User Case Study:
Transforming I/T to Lower Energy Use and Simplify Management

Gregory Johnson, CTO, VCU Health System
SNIA Tutorial:
Leveraging Flash Memory in Enterprise Storage

Matt Kixmoeller, Vice President, Products, Pure Storage Inc.
3:35 pm - 4:05 pmSNW Connect Meetings
Use the SNW Connect tool to meet in the Connect Lounge and network with other attendees from your region, industry or interest area.

4:00 pm - 4:30 pmSmarter Computing For a Smarter Planet -- Managing the Explosion of Data

The tremendous explosion of data presents both opportunities and challenges to the IT industry. On one hand, there is the opportunity to analyze and transform the data into business value. On the other, there is the challenge of managing this data in an era of flat IT budgets. But the opportunities for innovation have never been greater. In this session, understand how you can transform your information infrastructure to get the most out of your data and your storage systems in order to deliver breakthrough economics and help support innovation.

Dr. Krishna Nathan, Vice President, Storage Systems Development, IBM

4:30 pm - 5:30 pmBridging the Divide Between Innovation and Standardization

Today’s CIOs are challenged with opposing forces. On the one hand, they face pressures to optimize and maintain existing IT infrastructure. On the other, they must innovate to keep their companies contemporary and competitive. How do you find balance between standards and simplification vs. the complexity of new technologies? In this session, learn from a seasoned expert how to create healthy experimentation -- and how to effectively weave it into production for business value.

Dave Smoley, Senior Vice President and CIO, Flextronics International

5:30 pm - 7:30 pmDinner in the Expo: Explore the Neighborhoods of San Francisco

Many great innovations have started as ideas between colleagues over a meal or a quick drink, just a few minutes from here in one of the many famous culinary neighborhoods of San Francisco. Come join us in the Expo to explore the food of these diverse neighborhoods. Network with your fellow attendees and sponsors, and see what new innovations you come up with while at SNW.

SNW Connect Meetings
Use the SNW Connect tool to meet and converse face-to-face with leading technology experts in the Expo.

**NEW** (6:00 pm - 6:30 pm)
See Emerging Technologies in the Expo Theater!
8:00 pm - 10:00 pm**NEW** SNIA Birds of a Feather Session: Improving Product Management and Development in Technology Companies
Moderated by Mike Alvarado

Improving the practice and productivity of product management and product development are critical success factors for any technology company. The tools, techniques and metrics to identify routes for improvement are murky at best. Join in a Birds of a Feather session where these options for optimization will be discussed. SNIA is a rich collection of people skilled in product management and innovation. Collectively let's explore how we can create a better, brighter tomorrow.


Wednesday, April 6, 2011
7:00 am - 6:30 pmRegistration Open
7:00 am - 8:00 amBreakfast
Get an early jump on the day and network with new connections and old.

SNW Connect Meetings (7:00 am - 8:00 am)
Meet with other attendees whom you've networked with through SNW Connect
8:00 am - 12:15 pmHands-On-Lab -- Morning Sessions

The Hands-On Lab at SNW gives users a chance to test drive the latest technologies in a controlled learning lab environment. Classes take place for two hours at regular intervals throughout the conference and are limited to 16-20 seats to give attendees a rich learning experience.

9:00 am - 12:00 pmSNIA Certification Prep Sessions

Content-rich sessions are presented by SNIA Certified Instructors and are presented at SNW free of charge. Certification Preparation Sessions set the stage for participants to be introduced to the key learning points from the full instructor-led courseware.

8:00 am - 8:15 amWelcome and Opening Remarks

John Gallant, Senior Vice President and Chief Content Officer, IDG Enterprise and Computerworld
Wayne Adams, Chairman, Board of Directors, Storage Networking Industry Association (SNIA)

8:15 am - 9:00 amFrom Cloud Computing to Climate Control: The Future(s) of Agile Infrastructure

The economics of information technology are transforming rapidly from 'software as a service' to interoperable systems that adapt to the business environment. In this session, Michael Schrage will explore the probable, if not likely, innovation scenarios that will lead to technical infrastructures that are more adaptive, responsive, ubiquitous and anticipatory. Attend this session and gain valuable insight on how you should rethink your infrastructure roadmaps moving forward.


Michael Schrage, Research Fellow, MIT Sloan School's Center for Digital Business

9:00 am - 9:30 amThe Impact of Cloud and Data-centric Computing on Tomorrow’s Storage Architectures

What have cloud deployments and new categories of data growth taught us about where we stand as a storage industry? What are some of the key requirements that exist today that were not on the radar 20 years ago? And how is storage and application infrastructure converging to help enterprises realize new levels of simplicity, efficiency, agility and integration across the IT infrastructure? Join us for this session to get answers to these questions and more.

David Scott, Senior Vice President and General Manager, HP StorageWorks

9:30 am - 10:00 amBest Practices in Innovating the Information Infrastructure: The SNW Best Practices Awards and Executive Interview

Awards ceremony followed by an executive interview with:

•    John Gallant, Senior Vice President and Chief Content Officer, IDG Enterprise and Computerworld
•    Shawn Partridge, Vice President of Information Technology, Rockford Construction
•    Omer Siddiqui, CIO, District of Columbia Water and Sewer Authority


10:00 am - 10:30 amHow to Manage Data Growth for Greater Efficiency, Agility and Innovation

Massive data growth and new requirements to retain, protect, and discover information continues to compound the data management challenge. Due to the volume, velocity, and value of data, new strategies are needed to manage the deluge. Today, companies can achieve more efficient data management by leveraging greater automation, virtualization, and intelligence across the storage infrastructure, from the data center to the cloud. Join us for this session as we examine the storage landscape and how you can achieve greater IT efficiency, agility and innovation.

Murli Thirumale, Executive Director, Dell Storage

10:15 am - 12:30 pmSNW Connect Meetings
Use the SNW Connect tool to meet in the Connect Lounge and network with other attendees from your region, industry or interest area.

10:30 am - 10:45 amNetworking Break
Connect and compare notes with your peers between sessions.

10:45 am - 11:30 amBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization TrackProfessional Development Track
Industry Perspective:
Virtualization and Cloud Computing - New Options for Disaster Recovery and Business Continuity

Andi Mann, Vice President of Product Marketing, CA Technologies

Analyst Perspective:
Panel: Data Center Transformation - The Changing Roles of the People and Technology

Moderator: Camberley Bates, Managing Director, Evaluator Group, Inc.

Shahin Pirooz, Executive Vice President & Chief Technology Officer, CenterBeam, Inc.


Darryl Meidinger, Director of Technical Service, Univita Health
David Davies, CIO, Flight Options
User Case Study:
Solving Infrastructure Complexities with the Flexibility of a Converged Network

Jason Beckham, Vice President Information Technology, Payformance Corporation

Industry Perspective:
Taming the Information Explosion

William Tolson, Director of Legal & Regulatory Solutions Marketing, Iron Mountain
SNIA Tutorial:
Three Virtualization Management Myths Busted

Rich Corley, CTO, Storage Management Solutions Group, NetApp
User Case Study:
Stress is IT !!!

William Cross, CIO, Seminole Electric
11:40 am - 12:25 pmBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization TrackProfessional Development Track
User Case Study:
Iaas - A Solution for Rural Markets

Michael Butler, President, Digital Health Exchange
Industry Perspective:
Stepping Stones to the Cloud: Building a Shared IT Infrastructure

Val Bercovici, Office of the CTO, Cloud Czar, NetApp
Industry Perspective:
Unified Fabric Anywhere - Getting from Here to There

J Metz, Product Manager, FCoE, Cisco
Data Management Solution Spotlight:
Converged Networks: Here Today – Here to Stay

Moderator: David Vellante, CEO and Founder, The Wikibon Project
Jason Beckham, Director IT Operations, Payformance Corporation


Mike McNamara, Senior Product Marketing Manager, NetApp
Satish Lakshmanan, Senior Director Marketing, Host Solutions Group, QLogic
Moderator: Stu Miniman, Senior Analyst, The Wikibon Project
User Case Study:
Unplanned Disaster Leads to Storage Freedom

David Davies, CIO, Flight Options
SNIA Tutorial:
Strategies to Success: Now What?

David Deming, Vice President Marketing and Product Development, Solution Technology

11:00 am - 3:00 pmExpo Open
Talk with providers in the Expo during our new, extended Expo hours.

SNW Connect Meetings
Use the SNW Connect tool to meet and converse face-to-face with leading technology experts in the Expo.

12:30 pm - 2:00 pmLunch in the Expo
Enjoy lunch while you explore and connect with the many solutions providers in the Expo.

**NEW** (1:00 pm - 2:00 pm)
See Cloud Technologies in the Expo Theater!
12:15 pm - 6:00 pmSNIA Certification Testing

Prepare for examinations and assess your readiness to take a SNIA Certification or Qualification Examination. Conveniently available at a reduced cost for SNW attendees. Visit the SNIA education information desk near the Hands-On Labs registration center.

2:00 pm - 5:45 pmHands-On-Lab -- Afternoon Sessions

The Hands-On Lab at SNW gives users a chance to test drive the latest technologies in a controlled learning lab environment. Classes take place for two hours at regular intervals throughout the conference and are limited to 16-20 seats to give attendees a rich learning experience.

2:10 pm - 2:55 pmBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization TrackProfessional Development Track
User Case Study
Disaster Recovery Metrics: Beyond RTO and RPO

J Wolfgang Goerlich, Network Operations and Security Manager, Munder Capital Management
Cloud Computing Solution Spotlight:
Building Private Cloud Architectures

Chandra Rangan, Sr. Director, Enterprise Marketing, Symantec
Analyst Perspective:
Panel: Kick-Butt Advancements in Fibre Channel and FCoE

Moderator: David Vellante, CEO and Founder, Wikibon Project

Doug Ingraham, Vice President of Product Management, Data Center Products, Brocade


Tom Hammond-Doel, Senior Alliance Manager, Engenio Storage Group of LSI
Rob Davis, Vice President and CTO, QLogic
Silvano Gai, Fellow, Cisco Systems
Greg Scherer, Vice President of Server and Storage Strategy, Broadcom
Mike McNamara, Senior Manager, Product Marketing, NetApp
Mark Jones, Director of Technical Marketing, Emulex
SNIA Tutorial:
Dedupe's Role in Disaster Recovery

Gene Nagle, Manager, Applications Engineering, Storage Systems, Exar Corporation

Thomas Rivera, Senior Technical Associate, SEPATON

Industry Perspective:
RFP 2.0: How to Prepare Your IT Infrastructure for the Future

Larry Freeman, Senior Technologist, NetApp
SNIA Tutorial:
"Where Did I Put That?" - Helping to Better Manage Your Digital Life

Rich Ramos, Consultant / Technologist, R2Tek
3:05 pm - 3:50 pmBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization TrackProfessional Development Track
SNIA Tutorial:
Cloud Backup Recovery and Restore Requirements

Ashar Baig, Chair, SNIA Cloud Backup Recovery and Restore (BURR) Special Interest Group (SIG); Sr. Director of Product Marketing, Asigra

SNIA Tutorial:
The Role of WAN Optimization in Cloud Infrastructures

Josh Tseng, Technical Director, Riverbed Technology
User Case Study:
LLNL Deploys Storage-class Memory to Build Highest Performance Storage Array with Two Rack Footprint

Neil Carson, CTO, Fusion-io

User Case Study:
Warren Miller Entertainment Takes Storage to New Heights in Digital Video

Neil Sullivan, Senior Account Manager, GW Hannaway & Associates
Virtualization Solution Spotlight:
Harness the Power of VAAI with Hitachi Virtualization

Claus Mikkelsen, Chief Scientist, Hitachi Data Systems
Jerry Sutton, Technical Analyst Storage Administration, TSYS


Michael Heffernan, Global Product Manager, Server Virtualization, Hitachi Data Systems
SNIA Tutorial:
Leveraging Social Media in Your Organization

Diana Eastty, Principal and Founder, Eastty Marketing

Marty Foltyn, Vice President, Channel Chargers, LLC
3:00 pm - 4:00 pmSNW Connect Meetings
Use the SNW Connect tool to meet in the Connect Lounge and network with other attendees from your region, industry or interest area.

4:00 pm - 4:30 pmCutting Through the Cloud Hype to Innovate at Your Pace: An Executive Interview

How can you get past the hype around the cloud and avoid getting pushed into technologies that aren’t necessarily right for your organization? What strategies can you use to move at your own pace to a public, private or hybrid model? What questions should you be asking about the cloud to make sure you find a model that works for your organization? Join us for this executive interview where we’ll explore what the cloud is and isn’t, the advantages of the cloud, and key trends to watch.

John Gallant, Senior Vice President and Chief Content Officer, IDG Enterprise and Computerworld
Miki Sandorfi, Chief Strategist, File and Content Services, Hitachi Data Systems

4:30 pm - 5:15 pmUnlocking Corporate Productivity with Innovation

The combination of better employee technology choices -- along with self-service, improved access at the edge and cloud-style services -- creates countless opportunities to innovate. In this session, learn how The Clorox Company has increased employee productivity and collaboration by successfully leveraging new technologies with public clouds, private clouds, and their artful integration.

Ralph Loura, CIO, The Clorox Company

6:00 pm - 8:30 pmSpirit of Silicon Valley Reception — at the Tech Museum!

Enjoy the innovation spirit with your SNW friends and the Ray Johnston Band. Browse some of the fine exhibits that will be open during the reception such as: the newly opened Tech Awards gallery, Invention at Play and the Silicon Valley Innovation gallery.

Shuttles to the reception run from the Convention Center to the Tech Museum from 5:30pm – 6:30pm.
Return shuttles from the Tech Museum to the Convention Center run from 7:30pm – 9:00pm.



Thursday, April 7, 2011
7:30 am - 10:00 amRegistration Open
7:30 am - 8:30 amBreakfast
Get an early jump on the day and network
with new connections and old.


SNW Connect Meetings
Use the SNW Connect tool to meet in the Connect Lounge and network with other attendees from your region, industry or interest area.

8:15 am - 12:00 pmSNIA Certification Testing

Prepare for examinations and assess your readiness to take a SNIA Certification or Qualification Examination. Conveniently available at a reduced cost for SNW attendees. Visit the SNIA education information desk near the Hands-On Labs registration center.

8:30 am - 9:15 amBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization Track
Industry Perspective:
Taming Explosive Data Growth with Scale-Out NAS: Practical examples from Healthcare and Life Science

Pete Brey, WW Business Development Manager, Vertical Markets, HP Storageworks

User Case Study:
Don't Get Lost in the Cloud: Legal Risks and Implications of Cloud Computing

Milton Petersen, Partner, Hunter, Maclean, Exley & Dunn, P.C.
User Case Study:
IT Healthcare: Univita Health Prescribes Unified IT to Cure Disjointed IT Environments

Darryl Meidinger, Director of Technical Service, Univita Health
Industry Perspective:
From Data Protection to Information Availability

Oussama El-Hilali, Vice President, Symantec Corporation
SNIA Tutorial:
Understanding High Availability in the SAN

Mark Fleming, Senior Software Engineer, IBM
9:25 am - 10:10 amBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization Track
SNIA Tutorial:
Trends in Application Recovery

Andreas Schwegmann, Product Architect, HP
Industry Perspective:
Got Automation? - Virtualization is Only the First Step

Scott Burgess, Director, Office of the CTO, EMC Consulting
SNIA Tutorial:
Implementing Large Scale Storage Management Infrastructures

Erwin van Londen, Senior Technical Analyst, Hitachi Data Systems

Analyst Perspective:
Sibling Rivalries: Integrating Data Management Technologies

Randy Kerns, Senior Strategist, Evaluator Group
Analyst Perspective:
Storage Capacity to Store Data; Storage Performance to Deliver Services

Benjamin S. Woo, Program VP, WW Storage Systems, IDC
10:20 am - 11:05 amBackup and Archiving in the Cloud TrackCloud Computing TrackData Center Networking TrackData Management TrackVirtualization Track
Industry Perspective:
Backup & Archiving - Tape Libraries

Molly Rector, Vice President of Marketing and Product Development, Spectra Logic
Vendor Perspective:
Make Your Existing File Storage Infrastructure "Cloud-Ready"

Rick Gillett, VP, Data Systems Architecture, F5 Networks
User Case Study:
Cheating Death (In the Datacenter): Leveraging Cloud to Extend the Life of Primary Storage Systems

David Jones, IT Operations Manager, Alexza Pharmaceuticals

Industry Perspective:
Information Management and Governance - Simplified

June Manley, Worldwide Product Marketing Director, HP Software, HP

User Case Study:
Storage Virtualization Protects "Explosive" Data for Manufacturers

Chris Benco, Manager, Network Operations, Austin Powder
11:15 am - 12:00 pmBackup and Archiving in the Cloud TrackSolid State TrackData Center Networking TrackData Management TrackVirtualization Track
Vendor Perspective:
Scale-out Data Deduplication Architecture

Gideon Senderov, Director, Product Management & Technical Marketing, NEC Corporation of America
SNIA Tutorial:
Introducing and Validating SNIA SSS Performance Test Suite

Esther Spanjer, Director of Technical Marketing, SMART Modular

New Replacement Session
User Case Study:
How Much Information? “Big Data” Research Findings for Enterprise and Consumer Information

Chaitan Baru, Distinguished Scientist, San Diego Supercomputer Center
James Short, Research Director, UC San Diego


Roger Bohn, Professor, UC San Diego
Industry Perspective:
Will Object Stores Dominate Storage of Unstructured Data?

Robert Primmer, Senior Technologist & Senior Director Content Services, HDS

Industry Perspective:
Managing VM Sprawl in the Cloud

Vish Mulchand, Worldwide Director of Solutions Marketing, HP StorageWorks
12:00 pm - 12:00 amConference Concludes