Intelligent Content 2013
 
Conference Schedule
February 6, 2013
Noon - 6:00pmRegistration - Hilton Financial Center San Francisco
Noon - 5:00pmTechnology Showcase Set-up
5:00pm - 7:00pmWelcome Night Reception - Rouge et Blanc Wine Bar 334 Grant Avenue
7:00pm - 9:00pmBirds of a Feather Dining Together

February 7, 2013
7:00am - 8:00amTransportation
Grab The Free Shuttle To The Mission Bay Conference Center at UCSF - Departs 7am, 7:30am and 8am from Hilton Financial Center
7:00am - 8:15amRegistration
Registration and Continental Breakfast
8:15am - 8:30am
Welcome to Intelligent Content 2013
Scott Abel, Chief Content Strategist, The Content Wrangler
Ann Rockley, CEO, The Rockley Group
8:30am - 9:00amKeynote Presentation
The Implications of Intelligent Content for eBooks
Robert Glushko, Adjunct Professor, University of California, Berkeley
9:00am - 9:30amFeatured Presentation
Enhanced eBooks: Social, Networks, and Connectivity
Matthew Cavnar, VP of Business Development, Vook
9:30am - 10:00amFeatured Presentation
Content Worth Sharing: What Marketers Can Learn From Cartoons
Tom Fishburne, Founder/CEO, Marketoon Studios
10:00am - 10:45amCoffee Break
Technology Showcase Opens • Fisher Banquet Room
10:45am - 11:30amIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Intelligent Content Starts with an Intelligent Content Strategy: A Case Study
Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.
The Future of Tablet and Mobile Publishing
Paul Canetti, CEO, Maz Digital
An Integrated Content LifeCycle for a Multichannel World
Noz Urbina, Senior Consultant, Mekon
Publish Anywhere, Anytime (Adobe)
Kapil Verma, Sr. Product Manager, Adobe systems
10:45am - NoonMini-WorkshopsMini-WorkshopsMini-WorkshopsMini-Workshops
Gamifying eBook Publishing
Kit Brown-Hoekstra, Principal, Comgenesis, LLC
Marta Rauch, Principal Information Developer and Team Lead, Oracle
Write Tight(er): The Workshop
Marcia Johnston, President, Marcia Riefer Johnston, Inc.
What Not To Do
Paul Perrotta, Director of Shared Content Services, Information Experience, Juniper Networks
Leading the Change
Stefan Gentz, Senior Consultant, TRACOM
11:30am - NoonIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
How to Future-proof Your Content
Sarah Beckley, Senior Content Strategist, Razorfish
Best Practices for Development of iPad Content-Rich Solutions
Jim Nasr, CEO, Armedia
Case Study: Every Company is a Publisher-The General Mills Story
Jeff Nowak, Founder / Chief Content Officer, Rocket Man Digital
New Tools to Hone Your Writing and Sharpen Your Competitive Edge (Acrolinx)
PG Bartlett, SVP Product Management, Acrolinx
Noon - 1:30pm
Lunch
1:30pm - 3:00pmMini-WorkshopsMini-WorkshopsMini-WorkshopsMini-Workshops
I Know It's Here Somewhere: Finding Content on Mobile Devices
Cheryl Landes, Chief Findability Strategist, Tabby Cat Communications
Charles Cooper, VP, The Rockley Group
Writing Every Page is Page One Topics
Mark Baker, President, Analecta Communications Inc.
Distributed Teams Writing With One Voice
Laura Creekmore, President, Creek Content
Creating Interactive eBooks with any Content
Cindy Coleman, Co-Founder, Take Pride Learning
1:30pm - 2:00pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
SEO Isn’t Just for Web Geeks
PG Bartlett, SVP Product Management, Acrolinx
A Mighty Content Strategy for a Tiny Nonprofit Helps Millions of People with Breast Cancer Every Year
Michele Zwiebel, Director of Programs and Content, Breastcancer.org
Derek Olson, Vice President, Foraker Labs
Positioning Content for Success – A Metrics Driven Strategy
Kevin Nichols, Director, Global Practice Lead, Content Strategy, Sapient/Nitro
Rebecca Schneider, President, Azzard Consulting
Your Interactive eBook Options in 30 Minutes Inkling, iBooks Author, Adobe DPS, or a Custom HTML5 Solution? (Aptara)
Maria Bartoszewicki, Director, Interactive eBooks, Aptara
2:00pm - 2:30pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Enterprise SEO and Content Strategy - Working Together to Stop the Pain
Jonathon Colman, Principal Experience Architect, REI
Generating Revenue Across Multiple Screens
Christopher Ward, Director of Sales, Quadralay Corp.
How Things Work: a Manager's Guide to Creating Intelligent Content
Michael Boses, Co-Founder, Contellligence Group
Real-time Review and Collaboration with Agile Product Development (SDL)
Chip Gettinger, VP, XML Solutions, SDL
Andrew Thomas, Director of Product Marketing, SDL, Content Management Technologies
2:30pm - 3:00pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Marketing Copy and Claims Repository: Fixing the Weakest Link in Content Marketing Operations
Michael Moon, CEO, GISTICS
Mobile Content Marketing - Madness or Money?
Robert Rose, Chief Troublemaker, Big Blue Moose
Content Measurement
Tom Comerford, Senior consultant, Supratext LLC
HTML5 Tablet and Mobile Output for “Everyone”: icon based tools for Corporate Publishing (Adobe)
Maxwell Hoffmann, Product Evangelist, Tech Comm, ADOBE
3:00pm - 3:30pmCoffee Break
Stop by the Technology Showcase
3:30pm - 5:00pmMini-WorkshopsMini-WorkshopsMini-WorkshopsMini-Workshops
Jump Start Your Mobile Project
Marta Rauch, Principal Information Developer, Team Lead, Oracle
Cindy Church, Senior Curriculum Developer, Oracle
Gail Chappell, Technical Writer, VMware
Zentangle 101
Andrea Ames, Information experience strategist and architect, IBM
Worth a Thousand Words: Visualization 101 for Verbal Professionals
Tosca Fasso, Director, Content & Digital Strategy, SUBTXT
Discovery Well Done = Right Delivery. Right Content. Right User. Right Context.
Kevin Nichols, Director, Global Practice Lead, Content Strategy, Sapient/Nitro
Rebecca Schneider, President, Azzard Consulting, Inc.
3:30pm - 4:00pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Sweetening the Deal of Corporate Publishing
Margot Bloomstein, Principal, Brand & content strategist, Appropriate, Inc.
How eBooks Really Work
Joshua Tallent, Founder/CEO, eBook Architects
Technology Is Not the Problem
Paul Perrotta, Director of Shared Content Services, Information Experience, Juniper Networks
Top XMetaL Secrets! (JustSystems)
Tom Magliery, XML Technology Specialist, JustSystems Canada, Inc.
4:00pm - 4:30pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Incorporating Natural Language Search into a Heavily Controlled Vocabulary
Mindy Carner, Taxonomy Specialist, UNICEF
Clipper Magazine Case Study: Taking Advertising Sales Support Mobile
Amy Hynes, Digital Project Manager, Clipper Magazine
Enabling Contextually Relevant Enterprise Intelligent Content
Joe Gelb, President, Suite Solutions
Engineers, SMEs, Contributors: Including Them In The Documentation Review Process (IXIASOFT)
Jean-Francois Ameye, VP, Support and Services, IXIASOFT
4:30pm - 5:00pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Content is NOT King. It's Gold!
Russell Sparkman, CEO, FusionSpark Media, Inc.
Documenting a Device that Fits in Your Pocket. Simple Enough, Right?
France Baril, Documentation architect, Architextus
Jennifer Bown, Content Strategist, Nutshell Communications
Learning on Demand - How the Evolution of Technology is Shaping the Future of Learning
Reuben Tozman, Chief Learning Officer, edCetra Training Inc
A Tale of Content Management: Today's Publishing Factory (RSuite CMS)
Christopher Hill, Vice President, Product Management, RSI Content Solutions
5:00pm - 6:30pmNetworking and Cocktails
Let's Get Social • Technology Showcase
6:00pm - 7:00pmTransportation
Grab The Free Shuttle To The Hilton Financial Center -- Departs Mission Bay at 6:00pm, 6:30pm and 7:00pm

February 8, 2013
7:00 am - 8:00 amTransportation
Grab The Free Shuttle To The Mission Bay Conference Center at UCSF - Departs 7am, 7:30am and 8am from Hilton Financial Center
7:00am - 8:15am
Continental Breakfast • Technology Showcase
8:15am - 8:30amWelcome to Intelligent Content 2013 Day Two
Ann Rockley, CEO, The Rockley Group
8:30am - 9:00amKeynote Presentation
Don Draper Is Dead: Pitching in a Global, Mobile World
Michael Weiss, Managing Director, figure18
9:00am - 9:30amFeatured Presentation
Demystifying Distribution of Content-as-a-Service
Adam DuVander, Executive Editor, ProgrammableWeb
9:30am - 10:00amFeatured Presentation
Set Your Content Free : How to Support Hundreds of Devices at Once
Daniel Jacobson, Director of Engineering, Netflix API, Netflix
10:00am - 10:30amCoffee Break
Stop by the Technology Showcase
10:30am - 11:00amFeatured PresentationProduct Demonstrations
Adapt or Die: Managing Increasing Content Velocity
Sarah O'Keefe, President, Scriptorium Publishing
Using Taxonomies in Your Documentation Process
Jean-Francois Ameye, VP, Support and Services, IXIASOFT
10:30am - NoonMini-WorkshopsMini-WorkshopsMini-WorkshopsMini-Workshops
Content Typing Made Easy
Rahel Anne Bailie, Content Strategy Consultant, Intentional Design Inc.
Planning Your Global Content Strategy
Val Swisher, CEO , Content Rules
Designing Componentized Content
Jennifer Fell, Consultant, Self
Content is Currency -- Developing Powerful Content for Web and Mobile
Jon Wuebben, CEO, Content Launch
11:00am - 11:30amFeatured PresentationProduct Demonstrations
Content: Mobile and Video - Cisco Technical Communications
Eeshita Grover, Senior Manager, Documentation, Cisco
New Tools to Improve Findability (Acrolinx)
PG Bartlett, SVP Product Management, Acrolinx
11:30am - 1:00pmLunch
1:00pm - 2:30pmMini-WorkshopsMini-WorkshopsMini-WorkshopsMini-Workshops
A Content Strategist’s Toolbox for Resource and Budget Planning
Shawn Prenzlow, Senior Content Strategist, Steyer Associates, Inc.
Working With HTML5 Themes and Enhancements
Don Day, Co-Founder, Contelligence Group LLC
Preparing Your Content for Mobile
Michele Zwiebel, Director of Programs and Content, Breastcancer.org
Derek Olson, Vice President, Foraker Labs
When Worlds Collide: Improving the User Experience by Applying Progressive Information Disclosure
Andrea Ames, Information experience strategist and architect, IBM
1:00pm - 1:30pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Global Content Strategy Best Practices
Val Swisher, CEO , Content Rules
eBooks Readers as Browsers
Jake Hartnell, Science Fiction Writer / Graduate Student, UC Berkeley
Creating a Governance Framework for Flexibility
Laura Creekmore, President, Creek Content
XMetaL 8 Sneak Peek (JustSystems)
Tom Magliery, XML Technology Specialist, JustSystems Canada, Inc.
1:30pm - 2:00pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Content Strategy EQ: How to Craft Your Content Story for Internal (and Executive!) Buy-in
DJ Francis, VP, Content Strategy, Imagination
The eReading Experience: What Product Wraps a Book and Why is it important?
AJ Renold, Masters Student, UC Berkeley School of Information
Metadata's Beating Heart
Thad McIlroy, Principal, The Future of Publishing
Customer Experience and Making it work for Dynamic Product Content (SDL)
Chip Gettinger, VP, XML Solutions, SDL
2:00pm - 2:30pmIt's About the Content!eBooks, Apps and MobileCorporate PublishingProduct Demonstrations
Write What You Mean
Laurel Prokop, President, CEO, Techstyle Group LLC
The Road to Mobile Goes Through XML
Richard Hamilton, Publisher, XML Press
Channel-Agnostic Content Strategy for Happy Marketers
Buddy Scalera, SVP, Content Strategy and Media, Ogilvy CommonHealth Worldwide
Doing More With Less! (Adobe)
Kapil Verma, Sr. Product Manager, Adobe systems
2:30pm - 3:00pmCoffee Break
Chocolates of the World Coffee Break in the Technology Showcase
3:00pm - 3:30pmFeatured PresentationProduct Demonstrations
Global Intelligent Content - How Do We Make Content Reactive, Reflective and Personal?
Steve Gotz, Commercial Development Manager, CNGL
Paraic Sheridan, Associate Director, CNGL
Mobile Deliverability and HTML5… to the Rescue? (Aptara)
Dan Dube, Vice President, Content Solutions, Aptara
3:30pm - 4:00pmFeatured PresentationProduct Demonstrations
Professional Publishing: Intelligent eBooks for Working Professionals
Joe Gollner, Director, Gnostyx Research Inc.
A Tale of Content Management: Today's Publishing Factory (RSuite CMS)
Christopher Hill, Vice President, Product Management, RSI Content Solutions
4:00pm - 4:30pmFeatured Presentation
Content Management with Teeth: Epiphanies from Shark Research
Jason Holmberg, Principal Information Architect, EMC Corporation
4:30pm - 5:00pmFeatured Presentation
Editing Content To Save Lives
Andrew Bredenkamp, President & Founder, Acrolinx
Val Swisher, CEO , Content Rules
Lori Thicke, Founder, Translators without Borders/LexWorks
5:00pm - 5:15pm
Closing Thoughts and Conference Wrap-Up
Ann Rockley, CEO, The Rockley Group
5:15pm - 6:30pmNetworking and Cocktails
Closing Reception and Prize Drawing
5:30pm - 6:45pmTransportation
Grab The Free Shuttle To The Hilton Financial Center - Departs Mission Bay at 5:30pm, 6:15pm and 6:30pm
7:00 pm - ?
Dinner on Your Own in San Francisco

February 9, 2013
8:o0am - 2:00pm
Muir Woods National Monument and Golden Gate Bridge Adventure Tour