Event Agenda

All sessions are FREE to attend but the entire program is strictly open to registered delegates, speakers and sponsor guests only. The Summit abides by Chatham House rules and nothing discussed at the Summit will be disclosed externally.

Day 1 will host a series of 10 roundtable sessions. Each roundtable will be repeated throughout the day, allowing attendees to choose up to 5 different sessions to attend.

08/09/2014
09:30 - 10:00REGISTRATION AND REFRESHMENTS
09:45 - 10:00Welcome from the Chair
Alun Bowden, head of content, Pageant Gaming Media
10:00 - 10:15The future of mobile gambling
Marcus Wareham, founder, Mfuse and independent consultant
10:15 - 10:30From zero to 1 million: The QuizUp growth story
Oliver Clark, director of sales – EMEA, Fiksu
  • Fiksu explains how QuizUp became the fastest growing mobile app of 2014
10:30 - 11:15The second phase: The future of mobile gambling
Moderator: Alun Bowden, head of content, Pageant Gaming Media
Andrew Daniels, managing director, Degree 53
Finbarr Joy, CTO, William Hill
Robert Smith, head of new channels, Unibet
Johan Styren, CEO, LeoVegas Gaming
  • Where will we see growth?
  • Multi product vs single product strategy
  • Are tablets set to change things all over again?
  • What should you be doing about wearables and future technology?
11:15 - 11:45REFRESHMENT BREAK
11:45 - 12:301. Differentiating through design: Product and game design
Leader: Jamie Reeve, product manager, Paddy Power
2. Mobile payments: Beyond credit and debit cards
Leader: Paul Barclay, vice president of gambling and FX, Skrill
3. Managing the journey: Registering, onboarding and depositing
Leader: Simon Llanos, head of marketing and business development, mFortune Casino
4. App store optimisation and app store marketing
Leader: Richard Downey, director of mobile, The Mobile House
12:30 - 13:151. Differentiating through design: Product and game design2. Mobile payments: Beyond credit and debit cards3. Managing the journey: Registering, onboarding and depositing4. App store optimisation and app store marketing
13:15 - 14:15LUNCH
14:15 - 15:001. Second screening: Making it work
Leader: Sanjit Atwal, co-founder and CEO, Squawka
2. Personalisation: Making it relevant, making it real
Leaders: Shireen Haddadeen, customer engagement executive, Betfair
Rob Thurner, managing partner, Burn The Sky
3. Mobile technology 2015: Apple vs Android? The wearable opportunity
Leader: Fintan Costello, managing partner, Revenue Engineers
4. Let's push things forward: Getting creative with mobile messaging
Leaders: Oisin Lunny, senior market development manager, OpenMarket /
Siamac Rezaiezadeh, strategic account executive, OpenMarket
5. Gamification and lessons from social gaming
Oscar Fonrodona, CMO, Akamon Entertainment /
Lior Shiff, managing director, Product Madness
15:00 - 15:451. Second screening: Making it work2. Personalisation: Making it relevant, making it real3. Mobile technology 2015: Apple vs Android? The wearable opportunity4. Let's push things forward: Getting creative with mobile messaging5. Gamification and lessons from social gaming
15:45 - 16:301. Second screening: Making it work2. Personalisation: Making it relevant, making it real3. Mobile technology 2015: Apple vs Android? The wearable opportunity4. Let's push things forward: Getting creative with mobile messaging5. Gamification and lessons from social gaming
16:30CHECK-IN
19:00 - 19:30Drinks reception
19:30 - 21:00Dinner
21:00After dinner drinks

09/09/2014
08:30 - 09:30BREAKFAST AND CHECK-OUT
09:30 - 10:15Mobile marketing 2015
Richard Downey, director of mobile, The Mobile House
Adam Maxted, business development director, IMImobile
  • Using analytics to drive better marketing
  • Marketing on social media
  • ASO and app store marketing
  • Making second screening work
10:15 - 11:00Mobile affliliates: What does the future look like?
Andrew Daniels, managing director, Degree 53
Magnus Olby, CCO, BETFUZE
  • How mobile is changing the affiliate relationship
  • Case studies of effective apps
  • Does the relationship need to change?
11:00 - 11:30REFRESHMENT BREAK
11:30 - 12:00Social marketing: A natural conversation?
Tania Seif, head of social marketing, Coral
  • Driving downloads from social
  • What are the best performing platforms?
  • What does a good social presence mean?
12:00 - 12:40Mobile and tablet sportsbook: The future of the sector
Moderator: Tom Washington, editor, eGaming Review
Mark Brosnan, CEO, Matchbook
Andrew Walton, head of core products, Sky Betting and Gaming
Itai Zak, CEO, SBTech
  • What are 2015's must haves?
  • Standing out with a commoditised product
  • Second screen or primary screen?
12:40 - 12:45Close from the Chair
12:45 - 14:00FAREWELL LUNCH

Interested in speaking at EGR Mobile Power Summit? Get in touch with Tom Washington | t.washington@egrmagazine.com | +44 (0)20 7832 6562