Start-up Alley

To fulfill our goal of presenting groundbreaking learning, The ARF is looking not only at the industry leaders of today, but the potential industry leaders of tomorrow. As you travel between the 6th floor Ballroom and the presentations and exhibits in the 5th floor Insights Zone exhibit hall, make sure to visit these promising companies in Start-up Alley.

4i
Foresight analytics and growth processes to drive smarter decision making and how to do more with less. Breaking ground with new delivery solutions and tools.

CEM
Combining neuroscience with psychology and anthropology, CEM uncovers insights and sensory cues that change brand perceptions and lead to unprecedented growth.

Discuss.IO
Easy online focus groups and IDIs. Tools for scheduling, recruiting logistics, and analysis provide high-quality insights at a fraction of the time and cost of traditional methods.

Hy-Ops
Hy-Ops is a patented programmatic cross-media platform that optimizes media/creative to produce highest ROI against offline/online daily shopping and sales data micro-geographically.

Imsrv
Imsrv uses a web camera and turns it into an intelligent sensor to measure emotions, gender, age, and attention time for media, retail, and advertising measurement.

Inqiri
Premier online collaborative decision-making platform. Patent-pending technology that combines the power of collective intelligence with a multi-criteria decision analysis (MCDA) methodology.

Revealed Context
For brands looking to take social listening and voice of customer initiatives to the next level, Revealed Context’s award-winning text analytics technology provides the next generation of precision and innovation. A Converseon company.

ZappiStore
The “app store” of market research with a range of solutions spanning ad testing, concept testing, new product development, brand planning, and brand equity.