Intelligent Content 2014 Life Sciences
 

CONFERENCE SCHEDULE

Thursday, May 8, 2014
7:30-9:00amRegistration
Empire Lobby (2nd Floor Pre-Event & Registration Area)
8:00-9:00amBreakfast in the Technology Showcase
Walnut Room / Empire Room (2nd Floor)
9:00-9:30amIntelligent Content for Life Sciences and Healthcare
Empire Room (2nd Floor)
Ann Rockley, President, The Rockley Group
9:30-10:00amBeyond The Pill: The Promise of Connected Health
Empire Room (2nd Floor)
Buddy Scalera, SVP Multichannel Content Strategy, Ogilvy CommonHealth Worldwide
Matt Balogh, SVP Digital Services, Ogilvy CommonHealth Worldwide
10:00-10:30amMeet The Technology Providers
Empire Room (2nd Floor)
10:30-11:30amMorning Break - Technology Showcase
Walnut Room / Empire Room (2nd Floor)
11:30-12:15pmBest Practices: Cutting Through the Confusion & Avoiding the Pitfalls of Creating Files for SPL & ACA6004
Carmel Room (2nd Floor)
Howard Shatz, Project Manager, Data Conversion Laboratory
Designing Content for Life, Health, and Safety
Cypress Room (2nd Floor)
Ray Gallon, Owner/Consultant, Culturecom
The $400 Million Prize: XML Cost Savings in the Medical Device Industry
Chart Room (2nd Floor)
Marc Miller, President, Crimson Life Sciences
12:30-2:00pmLunch
Starlight Room (21st Floor)
2:00-2:45pmStructured Content Experiences from Labeling and Medical Writing: Strategies Toward Successful Implementation of Content Re-use
Carmel Room (2nd Floor)
Bernie Coney, Director Regulatory Solutions, Virtify, Inc
Making Virtual Healthcare Avatars Intelligent through Semantic / Somatic Content
Cypress Room (2nd Floor)
Nardo Manaloto, Chief Innovation Officer, Geppetto Avatars
Taking it to the Street: Personalized Engagement Anytime. Anywhere.
Monterey Room (2nd Floor)
Michael Jackson, Director, Healthcare Strategy, Adobe Systems, Inc.
Managing Life Sciences Content Throughout its Lifecycle
Chart Room (2nd Floor)
Jean-Francois Ameye, Solutions Architect, IXIASOFT
3:00-3:45pmDelivering Service Efficiency through the Implementation of a Unified Global Information and Learning Strategy
Carmel Room (2nd Floor)
Nicholas Rowlands, Information Systems Architect, Elekta Limited
Trend: Global Reuse of Medical Information and Improved Customer Experiences
Cypress Room (2nd Floor)
Paul Trotter, Founder & CEO, Author-it.com
How Global Life Sciences Leaders Solve the Customer Experience Puzzle
Chart Room (2nd Floor)
Chip Gettinger, VP Solutions, SDL
3:45-4:30pmAfternoon Break - Technology Showcase
Walnut Room / Empire Room (2nd Floor)
4:30-5:15pmTransforming the Application of Cancer Staging with Intelligent Content
Carmel Room (2nd Floor)
Rob Hanna, CIP IMCC, Chief Information Architect, Ascan Information Architects Limited
Laura Meyer, Education and Product Development Administrator, American Joint Committee on Cancer
Flat Earth Theory and How to Inspire Change in Your Healthcare Organization
Cypress Room (2nd Floor)
Buddy Scalera, SVP Multichannel Content Strategy, Ogilvy CommonHealth Worldwide
Automating Adobe InDesign in the Healthcare Sector
Monterey Room (2nd Floor)
Charles Cooper, Vice President, The Rockley Group, Inc.
Finding Flexibility in a Rigid World
Chart Room (2nd Floor)
Suzanne Mescan, VP Marketing, Vasont Systems
Nicole Zepper, Document Production Specialist, Medtronic Neuromodulation
5:30-6:00pmOptimizing Customer Engagement in a Healthcare Regulatory World
Empire Room (2nd Floor)
Paul Rockley, President, Paul Rockley Associates
6:00-7:00pmNetworking Reception
Walnut Room / Empire Room (2nd Floor)
7:00pm-?Dinner On Your Own
San Francisco

Friday, May 9, 2014
7:30-9:00amRegistration
Empire Lobby (2nd Floor Pre-Event & Registration Area)
8:00-9:00amBreakfast in the Technology Showcase
Walnut Room / Empire Room (2nd Floor)
9:00-9:30amDeveloping an Intelligent Content Strategy for Life Sciences and Healthcare
Empire Room (2nd Floor)
Ann Rockley, President, The Rockley Group
9:30-10:00amAdaptive Content, Responsive Design and Medical Information
Empire Room (2nd Floor)
Charles Cooper, Vice President, The Rockley Group, Inc.
10:00-10:30amMeet The Technology Providers
Empire Room (2nd Floor)
10:30-11:30amMorning Break - Technology Showcase
Walnut Room / Empire Room (2nd Floor)
11:30-12:15pmTechnical Quality Assurance in Structured Content
Carmel Room (2nd Floor)
Richard Forster, Information Architect, Varian Medical Systems, Inc.
Leveraging Technology To Maximize Customer Engagement, Satisfaction, And Your Bottom Line
Cypress Room (2nd Floor)
Steve Young, Founder of Body Solutions, Body Solutions
Your Content Can Be an Asset: Put Down That Hammer
Monterey Room (2nd Floor)
Laura Creekmore, President, Creek Content
Semantic markup is THE game changer. Get to know the 7 Key Differentiators, learn from real world cases and apply semantic markup to your case
Chart Room (2nd Floor)
Florian von Lepel, Global Head of Information Management, STAR Group
12:30-2:00pmLunch
Starlight Room (21st Floor)
2:00-2:45pmNew Tools for Writers can Improve Compliance & Lower Translation Costs
Carmel Room (2nd Floor)
Thomas Aldous, SVP Global Operations, Acrolinx
Healthcare and YouTube: Why and How
Cypress Room (2nd Floor)
Alison Cerier, Interactive Content Strategist, Medtronic
Finding the Value in Social Networking for Health
Monterey Room (2nd Floor)
John Hixson, Assistant Professor, University of California San Francisco
3:00-3:45pmThe ROI of Intelligent Content
Carmel Room (2nd Floor)
Mark Lewis, Content Engineer and DITA Educator, Quark
Persuading Scientists—Marketing to the World's Most Skeptical Audience
Cypress Room (2nd Floor)
Michael Long, Chief Strategist, The Linus Group
3:45-4:30pmAfternoon Break - Technology Showcase
Walnut Room / Empire Room (2nd Floor)
4:30-5:15pmStop the Insanity! Planning for a Unified Omnichannel Strategy
Carmel Room (2nd Floor)
Lisa Trager, President/Consultant, Trager Strategy
Managing the Tug-of-War of Content Decision Making Through Governance
Cypress Room (2nd Floor)
Brande Martin, Content Manager, College of American Pathologists
5:30-6:00pmClosing Remarks
Empire Room (2nd Floor)
Ann Rockley, President, The Rockley Group
Scott Abel, Chief Content Strategist, The Content Wrangler
7:00pm-?Dinner On Your Own
San Francisco