Intelligent Content 2014 Life Sciences
 
Presenters
 
Scott Abel
Chief Content Strategist
The Content Wrangler
 
Scott Abel, aka The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information.
 
 
 
Thomas Aldous
SVP Global Operations
Acrolinx
As a decades-long veteran of the TechPubs industry, Tom utilizes his vast knowledge of content development and management to guide Acrolinx’s vision and accelerate its growth as a champion of content optimization. Tom has a keen gift for anticipating trends and fully leveraging new opportunities that appear on the horizon. Working in his capacity as a leader of global operations, Tom’s focus is on driving sales and demand generation. He previously served as the Director of TechCom Business Development and Evangelism at Adobe Systems, Inc. Before that, he was the President of Integrated Technologies, Inc. for over twenty years.
 
Jean-Francois Ameye
Solutions Architect
IXIASOFT
Jean-François is a Solutions Architect at IXIASOFT and has been with the company since it was founded in 1998. He knows everything there is to know about our products and is especially focused on the worldwide promotion and sales of DITA CMS. Involved in the entire life cycle of the product, Jean-François ensures that all of our customers will implement and use DITA CMS successfully. Jean-François holds a degree in Mechanical Engineering from the University of Montreal and spends his free time playing hockey, skiing and snowboarding.
 
Matt Balogh
SVP Digital Services
Ogilvy CommonHealth Worldwide
I have an MBA in Marketing and I've been a software engineer my entire life. I started programing when I was 10 years old and never stopped. For the last decade and a half I've dedicated my engineering to marketing technology and the management and strategies that go with it.
 
Alison Cerier
Interactive Content Strategist
Medtronic
Alison Cerier is an interactive content strategist for Medtronic Neuromodulation, where she launched and manages some of the first YouTube channels in medical device. She is also content strategist for patient and healthcare professional websites. Alison has also been a content strategist for the University of Minnesota and Thomson Reuters. She has a background in publishing and developed consumer health books for the American Medical Association and publishers such as Random House and Doubleday.
 
Bernie Coney
Director Regulatory Solutions
Virtify, Inc
Bernie Coney worked for nine years at Wyeth-Pfizer, five of those years were spent in labeling where he was the business lead for XML Deployments to support SPL, PIM and content authoring. Bernie currently works for Virtify working with clients to deploy structured content solutions.
 
Charles Cooper
Vice President
The Rockley Group, Inc.
Charles Cooper is the VP of The Rockley Group. He has been involved in creating and testing digital content for more than 20 years. He's passionate about user experience, taxonomy, workflow, design, composition, digital publishing and mobile delivery. Charles teaches, facilitates modeling sessions, and develops taxonomy and workflow strategy. He loves to figure out challenging delivery issues.
 
Laura Creekmore
President
Creek Content
Laura Creekmore has been making tech and edit hold hands and play nice for nearly 20 years. Creekmore is president of Creek Content, a consultancy focused on content strategy and information architecture for organizations in highly regulated fields like health care and financial services. Recent Creek Content projects include the development and implementation of the content strategy for a private personal health improvement site, and the content development and community engagement strategy for a software company’s customer support community. She is an adjunct instructor at Kent State University, teaching content strategy.
 
Richard Forster
Information Architect
Varian Medical Systems, Inc.
Dr. Richard Forster is the lead information architect and systems engineer for global technical publications with a DITA XML content management system at Varian Medical Systems. He holds a PhD in computational linguistics and has previously worked in software engineering and IT consulting. He has been with Varian for 4 years during which he has been responsible for the implementation of DITA and a content management system, developing data structure, output transformations, reuse strategy, quality assurance, authoring and localization processes as well as training and support infrastructure.
 
Ray Gallon
Owner/Consultant
Culturecom
Ray Gallon is the owner of Culturecom, a consultancy specializing in business process improvement through communication, and founder/researcher at The Transformation Society, a research and training company oriented to adapting to accelerating rates of change. Ray has over 40 years' experience in media, communications, and information design and management, including work with G.E. Medical and Carestream Dental. A member of the international board of directors of the Society for Technical Communication (STC) and past president of STC France, he is a frequent speaker on communications topics at conferences and seminars around the world.
 
Chip Gettinger
VP Solutions
SDL
Chip Gettinger is VP of Solutions for SDL’s Content & Analytics business. At SDL he manages a team who are responsible for working with clients to determine and business requirements for customer experience and best practices with the implementation of SDL solutions. Chip has over 20 years experience in global publishing and component content management solutions, working closely with industry organizations, partners and customers in leading the adoption of DITA. His background is publishing, training and marketing with a bachelor’s degree in Graphic Arts Technology, with a business emphasis, from Northern Illinois University.
 
Rob Hanna, CIP IMCC
Chief Information Architect
Ascan Information Architects Limited
Rob Hanna is a technical communication professional and a leading expert in structured, single-source authoring and multi-channel publishing with XML/DITA. He is the director and chief information architect for Ascan Information Architects Limited. Over the past 15 years, he has helped Fortune-500 companies transform their content, technology, and processes to improve the usability, utility, and maintainability of their information assets. In 2014, Rob was awarded the rank of Fellow of the Society for Technical Communication (STC).
 
John Hixson
Assistant Professor
University of California San Francisco
John Hixson is a clinical neurologist at UCSF and the San Francisco VA Medical Center with an interest and research program in digital health tools, particularly related to patients with epilepsy. Currently, he serves as the national principal investigator on a VA-based study of the PatientsLikeMe platform in a cohort of Veterans with epilepsy. Additionally, John serves in several roles responsible for local and national mobile app and remote monitoring development in the VHA.
 
Michael Jackson
Director, Healthcare Strategy
Adobe Systems, Inc.
Michael Jackson is an inspiring technology strategist with over 15 years’ experience helping organizations break through conventional barriers to operational effectiveness. A popular speaker, Mr. Jackson has presented throughout North America on applied technology and its role in the consumerization of healthcare. At Adobe, Mr. Jackson quantifies the impact of health policy on customers and public stakeholders. He also leads product management and market development for a diverse portfolio of Digital Experience solutions. Mr. Jackson earned MBA and Bachelor’s degrees in Management Information Systems from the University of Baltimore. He is also a proud veteran of the US Coast Guard.
 
Mark Lewis
Content Engineer and DITA Educator
Quark
Mark is the author of the DITA Metrics 101 book that proves the savings and high content reuse percentages possible with DITA's structured, topic-based architecture. Mark is a contributing author of DITA 101 Second Edition by the Rockley Group. Mark manages the DITA Metrics LinkedIn group. He regularly presents on DITA, ROI and content strategy topics at national conferences. He and John Hunt co-chaired the OASIS DITA for the Web subcommittee. He is an STC Associate Fellow and was the STC Summit Track Manager for Content Strategy and Design. Mark is a Content Engineer and DITA Educator for Quark.
 
Michael Long
Chief Strategist
The Linus Group
Michael Long is Chief Strategist at Linus, a marketing firm specializing in scientific and clinical audiences. Michael believes that we are in the midst of marketing sea change in which the emerging expectations of a new breed of consumer are requiring scientific and medical marketers to develop new ways to connect with and deliver value to their target customers, largely through high-value digital content. Michael is currently writing a book on data-driven marketing in the sciences, which aims to provide an overarching framework for marketing and sales to scientists and clinicians in the digital age. With figures.
 
Nardo Manaloto
Chief Innovation Officer
Geppetto Avatars
Nardo Manaloto is a healthcare executive with 21+ years of management and consulting experience in solving healthcare challenges using innovation, user centered design, and business and technology architectures. Nardo had won several healthcare innovation awards for solution spanning the areas of virtual nurse avatars, secure messaging and communication, mobile applications, complex clinical systems and virtual care. Nardo’s work in the Virtual Discharge Nurse project for Kaiser Permanente provided innovations in the area of intelligent agents, multi-disciplinary care content delivery, social analytics, self-service discharge instructions training and nurse workflows.
 
Brande Martin
Content Manager
College of American Pathologists
Brande Martin, MA, is a content strategy and management professional who has been in the industry for more than 15 years. Currently, she works as the content manager at the College of American Pathologists where she is implementing a new content and editorial strategy for their website. Previously, she has held various web editorial and content/web management positions for health care organizations, such as the American Medical Association, American Dental Association, Medscape/WebMD, providing a range of editorial, writing, and content strategy/management expertise. Martin also has taught web writing courses and presented conference papers on digital writing and online content planning.
 
Suzanne Mescan
VP Marketing
Vasont Systems
Suzanne Mescan is Vasont Systems’ Director of Marketing, with responsibility for the Company’s marketing and public relations efforts. For more than 25 years, she worked in all aspects of the information management and publishing industry, from content management to editorial and production. Suzanne has authored numerous articles about content management for industry publications and has delivered presentations for the CM Strategies/DITA North America, AIIM, and LavaCon conferences, as well as in industry-related webinars. She was also a contributing author for the book, Virtual Collaborative Writing in the Workplace: Computer-Mediated Communication Technologies and Processes by Beth L. Hewett and Charlotte Robidoux (Eds.).
 
Laura Meyer
Education and Product Development Administrator
American Joint Committee on Cancer
A project leader on educational and collaborative efforts of the American College of Surgeons (ACS) since 2007, Laura Meyer joined the staff of the American Joint Committee on Cancer (AJCC), a program of the ACS, in 2012 as Education and Product Development Administrator. Laura is the project leader for the AJCC Cancer Staging System, the preeminent source of cancer staging rules for cancer specialists, researchers, and epidemiologists and worldwide. As AJCC moves its latest edition into the digital realm, the organization places special significance on the clarity, consistency, utility and usability of its content in multiple formats and multiple audiences.
 
Marc Miller
President
Crimson Life Sciences
Marc H. Miller is President of the Crimson Life Sciences Division and Vice President of Quality Systems for TransPerfect. Crimson is the only translation organization in the world to be ISO 14971:2009-certified and hold certifications to both ISO 9001:2008 and ISO 13485:2003. Prior to founding Crimson, Miller worked as a Senior Research Associate for the strategy consulting firm, S.I.A.R, where he authored assessments for US and European medical technology companies. Miller earned his MBA degree in Marketing from the Scottish Business School at Stirling University, Scotland, and his BA degree in Celtic Languages and Literature from Harvard University.
 
Ann Rockley
President
The Rockley Group
Ann Rockley is CEO of The Rockley Group, Inc. She has been instrumental in establishing the field in content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Known as the "mother" of content strategy, she introduced the concept with her best-selling book, "Managing Enterprise Content: A Unified Content Strategy."
 
Paul Rockley
President
Paul Rockley Associates
Paul Rockley is an accomplished commercial leader with over 20 years experience in medical device companies such as J&J, Allergan and Abbott Medical Optics (AMO). He has held global leadership positions; Director R&D, VP Business Development as well as VP Global Sales & Marketing. Paul has hands on experience redirecting traditional selling tactics into precise messaging to carefully profiled healthcare providers resulting in double digit top line growth.
 
Nicholas Rowlands
Information Systems Architect
Elekta Limited
With his diverse roles in several areas of technical publications, most recently in the medical device industry, Nick Rowlands has over twenty years experience in deploying technologies for the effective communication of technical information. Currently, as Information Systems Architect at Elekta, he heads up the Global Information Management (GIM) strategy. He and his team have implemented Simplified Technical English, DITA Structured XML Authoring, Component Content Management, and Translation Management in their global Technical Documentation departments. He is constantly exploring their landscape of enterprise information systems to deliver industry-leading efficiency, as technology defines the shape of their global information management strategy.
 
Buddy Scalera
SVP Multichannel Content Strategy
Ogilvy CommonHealth Worldwide
Buddy Scalera is the Senior Vice President of Content Strategy at Ogilvy CommonHealth Worldwide, an award-winning agency based in New Jersey. He is an engaging and entertaining speaker who makes it fun to learn about digital marketing, content strategy, social media marketing, mobile marketing, pharmaceutical branding, closed-loop marketing, and ebooks.
 
Howard Shatz
Project Manager
Data Conversion Laboratory
Howard Shatz, DCL’s SPL Project Manager, has been with DCL since 1991, and has been active in SPL since its development began in 2003. He is an active member of the SPL Working Group, composed of pharmaceutical companies and conversion vendors, and is a frequent contributor to the SPL Working Group Wiki discussion forum. He serves on the Process Communications, Establishment Registration/Drug Listing, and OTC subteams. He has a BS in Computer Science from New York University. Prior to joining DCL Howard was an account manager at EDS.
 
Lisa Trager
President/Consultant
Trager Strategy
For more than 15 years, Lisa has worked in leadership roles developing content strategy and user experience design on both the agency and client side. Her expertise in the healthcare sector has resulted in working with leading pharmaceutical companies like Novartis, Sanofi, Merck, AbbVie, and Novo Nordisk to develop the research and execute digital, cross-platform strategies that balance the needs of HCPs, patients and caregivers with business objectives. She enjoys finding ways of integrating principles of intelligent content into her work, which includes branded and non-branded websites, intranet portals, and cross-platform digital marketing campaigns.
 
Paul Trotter
Founder & CEO
Author-it.com
Paul is the Founder and CEO of Author-it Software Corporation and the architect of the Author-it product. Author-it was born out of the frustrations that Paul experienced producing documentation in the telecommunications industry. Regarded as a visionary, Paul is a popular speaker at events all over the world on topics ranging from technical writing and help authoring to content management and localization. He applies his problem solving talents to the day to day issues that people face in creating, managing and delivering content.
 
Florian von Lepel
Global Head of Information Management
STAR Group
Florian von Lepel is a renowned Information Engineer and Information Strategist in the automotive, machine and defense industry. He has been developing and combining semantic information models and linking mechanisms since 1998. Today he applies his knowledge to serve many industries including the Pharmaceutical and Life Sciences sector as well as the Banking/Insurance industry. Florian is the Global Head of Information Management of the STAR Group, a provider of software solutions and services for semantic markup, information management and process automation. He is one of the inventors of the STAR product “GRIPS”.
 
Steve Young
Founder of Body Solutions
Body Solutions
Dr. Steve Young is the founder of Body Solutions, a business that integrated personal training, physical therapy, massage therapy, and martial arts in Voorhees NJ. He received his BS in Kinesiology from PSU and his Masters and Doctorate degree in Physical Therapy from Hahnemann University (now Drexel). As a fan of technology he has learned to leverage software to maximize engagement with this clients and patients. By applying business automation processes, he has started multiple successful companies ranging from coaching other practice owners on business success to developing software to run automation processes.
 
Nicole Zepper
Document Production Specialist
Medtronic Neuromodulation
Nicole Zepper is a Document Production Specialist at Medtronic Neuromodulation. She supports the tools and technology used by technical writers in the Labeling department and works closely with Medtronic’s other business units to coordinate translations delivery and content publishing. Nicole earned her Master’s in Library and Information Science from the University of Illinois and has previous work experience as a medical editor.