Intelligent Content 2014 (Breaking Down Barriers)


Scott Abel
President & CEO
The Content Wrangler
Known as the Content Wrangler, Scott Abel is an internationally recognized content strategist and vibrant speaker. He's frequently employed as a keynote presenter at content industry events like Content Marketing World, Localization World London, Adobe Day, Localization World Singapore, Technical Communication UK and LavaCon. A formal journalism education, combined with 10+ years as a technical writer makes Scott a natural choice for content marketing professionals and organizations who need the tools to write content once and use it often.
Jean-Francois Ameye
Product Specialist

Jean-François is the IXIASOFT Product Specialist and has been with the company since it was founded in 1998. He knows everything there is to know about our products and is especially focused on the worldwide promotion and sales of DITA CMS. Involved in the entire life cycle of the product, Jean-François ensures that all of our customers will implement and use DITA CMS successfully.

Rahel Anne Bailie
Content Strategy Consultant
Intentional Design Inc.
Integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. Supporter of content structure and standards. Founder of Intentional Design, Fellow of STC, co-author of "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits," and co-producer of Content Strategy Workshops.
Mark Baker
Analecta Communications Inc.
Mark Baker is a content strategy and structured authoring consultant. He provides consulting services and training in content strategy, structured authoring, and topic-based writing through his company, Analecta Communications, Inc. ( He has been practicing and implementing structured writing since the SGML days, and gave his first paper on topic-based authoring at SGML 95, under the title "Component Based Information Development."
Mark's previous positions include Manager of Information Engineering Methods at Nortel and Director of Communications for SGML pioneer OmniMark Technologies. He blogs on topic-based authoring at, and is also the creator of the SPFE ("spiffy") architecture for structured authoring and publishing, which is described at He tweets as @mbakeranalecta.
PG Bartlett
SVP Product Management
PG Bartlett leads Acrolinx’s product management and product marketing functions. With eighteen years of experience in helping companies improve the way they communicate, PG is a recognized expert. In his previous positions as the head of product management at both Arbortext and Quark, PG was instrumental in establishing dynamic publishing as a market category and driving growth through the introduction of new products, entry into new markets, and expansion in existing markets.
Mikal E. Belicove
Entrepreneur magazine columnist & contributor
Mikal E. Belicove is an Entrepreneur magazine columnist and contributing writer to He is also a business strategist specializing in market analysis, positioning, and content marketing for a select group of businesses and individuals, and is also a member of Keystone College's Board of Trustees (La Plume, PA). Previously, Mikal worked in Acquisitions for Penguin Group USA/Pearson plc (NYSE: PSO) and John Wiley & Sons, Inc. (NYSE: JW.A), and prior to that launched, managed and sold a Boulder, Colo.-based Internet start-up focused on the creation and sale of premium content for the outdoor and adventure education sectors.
Skip Besthoff
Skip Besthoff is the CEO of InboundWriter, the leader in content performance improvement. Skip is a frequent speaker on content marketing, and has 20 years of experience as a developer, strategist and investor in the software and Internet markets with companies including Everdream (acquired by Dell), IntraLinks (NYSE: IL) and MPV (acquired by Experian). For more information on InboundWriter, please visit
George Cristian Bina
Managing Director
Syncro Soft
George Bina is managing director and one of the founders of Syncro Soft, the company that develops oXygen XML Editor. He has more 15 years experience in working with XML and related technologies. George contributes to a number of open source projects, the most notable being DITA-NG and Jing. DITA-NG stands for DITA New Generation and is the base of a core change in DITA 1.3, the new version of DITA will define its schemas using Relax NG. Jing is the main Relax NG validation engine and George contributed the support for NVDL scripts that allows combining various schemas to validate XML documents and it is used for example for validating EPUB and OOXML documents.
Lise Bissonnette Janody
Content Consultant
Lise Bissonnette Janody is the owner of Dot-Connection, a Paris-based consultancy that specializes in content strategy for large, multinational corporations. Prior to the company’s creation in 2010, she spent ten years at Alcatel-Lucent, where she managed a variety of external and internal websites, as well as partner and customer extranets. Like many in the content strategy community, she started her career in content as a copywriter. A native of Montreal, she is perfectly bilingual English-French, and has lived in France for 25 years.
Andrew Bredenkamp
Founder & President
Dr. Andrew Bredenkamp is president and founder of Acrolinx. Andrew has over 20 years of experience in multilingual content development. Before starting Acrolinx, Andrew was Head of the Technology Transfer Centre at the German Research Center for Artificial Intelligence (DFKI) Language Technology Lab. Andrew holds degrees in technical translation and linguistics and a Ph.D. in Computational Linguistics. He is on the advisory board of a number of organizations, including Translators without Borders and The Centre for Next Generation Localisation (CNGL).
Lynn Cheryan
Senior Information Architect
Sapient Government Services
A veteran information architect and content strategist who specializes in implementing content management systems. Constantly looking for the "right amount" of structure. Actively avoids designing things that aren't necessary. Recent work includes creating the UX framework for the CMS that supports USA Today’s recent redesign.
Tobi Crabtree
Ivy Product Manager
Intel Corporation
Tobi Crabtree has over 10 years of Human Resources experience at high tech companies including Intel, Symantec and Activision Blizzard. Tobi recently launched the first virtual HR agent for employee self-service, as well as a content governance board to ensure content consistency across platforms. Tobi owns the content strategy for HR and manages a team focused on content and capability expansion for the virtual agent.
Laura Creekmore
Creek Content
Laura Creekmore has been making tech and edit hold hands and play nice for more than 15 years. Creekmore is president of Creek Content, a consultancy focused on content strategy and information architecture for organizations in highly regulated fields like health care and financial services. Recent Creek Content projects include the development and implementation of the content strategy for a private personal health improvement site, and the content development and community engagement strategy for a software company’s customer support community.
Don Day
Principal Consultant
Contelligence Group LLC
Don is a content engineer with deep experience on innovative authoring solutions and information architectures for structured, semantic content for the Web and across the enterprise. He provides consulting on strategy, technology, and best practices for optimizing the value and usefulness of unstructured data.
Donald DePalma
Chief Strategy Officer
Common Sense Advisory
Donald A. DePalma, Ph.D. has more than 30 years of experience in the fields of technology, language services, and market research. As the company's chief strategist, Dr. DePalma serves as an incubator for new ideas and projects that support the organization's vision and growth. He is involved in shaping the strategies of many of the world's largest technology firms and the industry's most influential LSPs via large scale consulting projects. He holds a PhD in Linguistics from Brown University with specializations in generative grammar, computational linguistics, and the historical phonology of Slavic languages.
Dacia Faison Roe
Language Consultant
The Writer
Dacia continues The Writer’s mission in life: to change organizations through the language they use. She travels the world, training people to write more creatively and effectively in their jobs and helps some of the world's biggest brands to realize the power of words to help them stand out, change how people see them, make and save them money, and even shape their culture.
Tosca Fasso
Director, Content & Digital Strategy
Tosca has worked with clients like Nike Women and Intel to put the right content in front of the right audience at the right time. She’s particularly passionate about infographics, storytelling, and the magic of metadata. Tosca also managed an international style blog and has the shoes to prove it.
Jennifer Fell
Jennifer Fell has over 20 years of expertise in content development, strategy, and architecture, as well as technical training, technical sales, and software development project management. Jennifer's experience is with companies ranging from start-ups to IBM.
Linda Francis
Linda has designed and implemented consumer and employee facing systems for enterprise, government, private sector and advises startups. Now, Linda, who has always been a connect-the-dots person, is excited to join the conversation and share her thoughts about how UX and Agile teams can work together (fueled by agile and lean startup ideology) to bring down the wall (figuratively and sometimes literally) that often exists in enterprise today and enable teams to deliver products that people love.
Bill Gamboa
Director of Sales Engineering
Astoria Software
Bill Gamboa has more than 25 years in the publishing industry.He worked with SGML in 1992 as a consultant and tech trainer and then worked with XML for Interleaf/BladeRunner CCMS in 1998-1999 as a consultant. Bill first joined Astoria in 2004.
Joe Gelb
Suite Solutions
Joe Gelb is the founder and president of Suite Solutions. For over fifteen years, Joe has overseen hundreds of successful single-source publishing, structured document migrations, and content management integration projects. At Suite Solutions, Joe and his team help companies implement, maintain, and capitalize on their XML-based content lifecycle by blending best practices with creative solutions to the unique needs of each organization. Joe believes that a key to success in any business is empowering their customers with the knowledge they need to succeed in their goals.
Cleve Gibbon
Cleve helps various teams of people within small and large organisations to effectively manage change as part of digital transformation programmes. His involvement cross-cuts creative, content, technology, operations, products and services. Cleve has a Doctorate in Computer Science and a Diploma in Digital Marketing.
Robert Glushko
Adjunct Full Professor
School of Information, University of California at Berkeley
Robert Glushko has been an Adjunct Full Professor at the University of California at Berkeley School of Information since 2002. He has over thirty years of R&D, consulting, and entrepreneurial experience in information systems and service design, content management, electronic publishing, Internet commerce, and human factors in computing systems. He co-founded four companies, including Veo Systems, which pioneered the use of XML for electronic business before its 1999 acquisition by Commerce One. Veo's innovations included the Common Business Library (CBL), the first native XML vocabulary for business-to-business transactions, and the Schema for Object-Oriented XML, the first object-oriented XML schema language.
Joe Gollner
Managing Director
Gnostyx Research Inc.
Joe Gollner is the Managing Director of Gnostyx Research Inc.. He has specialized in open standards and intelligent content technologies for well over 20 years and he has led over 100 large-scale content management initiatives. His clients have included Boeing, Lockheed Martin, Northrop Grumman, US Department of Defense, NATO Headquarters, Xerox, HP, Nokia, Samsung, Ford, Bombardier, and the Russian Academy of Science. With a Masters of Philosophy from the University of Oxford, he appropriately blogs as the Content Philosopher at
Lakshmi Grama
Senior Digital Strategist
National Cancer Institute, National Institutes of Health
Lakshmi Grama is Senior DIgital Strategist at the National Cancer Institute where she leads NCI's digital content dissemination strategy and develops best practices and guidelines for web and new media. An evangelist for structured and intelligent content, Lakshmi is also leading a Federal working group sponsored by the federal government's Digital Services Innovation Center to develop open and shared structured content models that federal agencies and others can use to make their content "future-ready".
Kristina Halvorson
Content Strategist
Brain Traffic
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic, a content strategy company; the author of Content Strategy for the Web; and the founder of the Confab content strategy conferences. Kristina speaks regularly about the importance of content strategy, educating and inspiring both conference and corporate audiences worldwide. She lives in St. Paul, Minnesota with her two kids, who often get quoted on Twitter (@halvorson).
Andrew Harvard
User Experience Designer
Intuitive Company
Andrew joined Intuitive Company fresh out of Georgia Tech where he graduated with honors in Industrial Design. Born and raised in Atlanta, he held multiple internships at Turner Broadcasting, from building control room consoles to designing graphics for NCAA March Madness. He provided freelance designs for CNN and is passionate about creating products that just make sense. His recent projects include redesigning the online banking experience and public facing website for one of the country’s largest banks.
Doug Heise
Global Director of Product Marketing
Doug has over 18 years of experience as a digital media strategist and marketing specialist. Doug began his career as a co-founder and Senior Analyst with The Content Group, a San Francisco-based consulting and professional services firm that was one of the first companies to focus exclusively on the field of digital media management. Following The Content Group, Doug served as Director of Strategy for iXL’s global Digital Media and Broadband Solutions practice where he managed teams of digital media consultants and led the development of new solution offerings for the practice. He subsequently served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform and Digital Content Services offering. Doug has extensive experience developing and marketing cloud based solutions and recently served as Senior Product Marketing Manager for Clickability, a leading cloud-based web content management solution, and as VP of Marketing for Panvidea, a New York based digital video software service. As an independent consultant, Doug has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug currently serves as Global Product Marketing Director with CoreMedia, a European enterprise Web Content Management company that manages 60% all of the online media content in Germany. Doug holds a Bachelor of Arts from Stanford University and a Master of Philosophy degree from the University of Glasgow in Scotland.
Maxwell Hoffmann
Product Evangelist, Tech Comm
Maxwell Hoffmann is Adobe’s Global Product Evangelist for Technical Communications. A former product manager for FrameMaker at Frame Technology, Hoffmann also spent nearly 15 years doing multilingual production in the language translation industry. Hoffmann has also provided face-to-face, hands-on training to over 1,200 people in scalable authoring solutions. He has managed projects in DITA, XML as well as authoring tools ranging from Word, InDesign, Quark Express to structured FrameMaker. Hoffmann estimates that he has "touched" over 1,000,000 pages of multilingual production, and is based in a virtual Adobe office near Portland, Oregon, where he is often recognized as a local authority on mid-Century antiques. Maxwell can be followed on Twitter as @maxwellhoffmann and @AdobeTCS.
Dorothy J. Hoskins
Solution Architect/XML Content Analyst
Atypon Systems, Inc.
Dorothy Hoskins is the author of "XML and InDesign" (O’Reilly Media, 2013) and runs the XML Content/InDesign Publishing group in LinkedIn. After working and teaching in graphic design and offset printing, Dorothy has worked in XSLT, XML CMS, technical documentation workflows, XML/web content transformations, and XML book publishing workflows for reference, trade and higher education. She has presented at technical documentation and XML conferences since 2002. Today she provides XML analysis for publishing workflows for Atypon's Literatum comprehensive ePublishing platform for professional and scholarly publishers.
Matt Jacobson
Senior Vice President of Channels
Matt Jacobson leads Connotate’s partner programs. With more than 20 years of high-tech industry experience and executive roles in two Deloitte Fast 500 companies, Matt has a wealth of knowledge regarding technology and business life cycles. His experience includes leadership and expertise in sales, partner relationships, professional services, software product development, customer support and project management. Prior to starting his career at AT&T Bell Laboratories, Matt received a B.S. in Computer Science with Honors from Pennsylvania State University and an M.S. in Computer Science from Stanford University.
Marcia Riefer Johnston
Marcia Riefer Johnston, Inc.
Marcia has run a technical-writing business for … a long time. She studied under Raymond Carver and Tobias Wolff in the Syracuse University creative-writing program, and taught technical writing in the Engineering School at Cornell. She has done writing of all kinds for organizations of all kinds, from the Fortune 500 to the just plain fortunate. Her words have landed on billboards, blackboards, birthday cakes, and the back of her book, a #1 best seller on Amazon under Writing Skills: "Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build from Them)." See How to Write Everything.
Colleen Jones
Content Science
As principal of the consultancy Content Science, Colleen has led strategic initiatives for clients ranging from Dell to The Coca-Cola Company to Centers for Disease Control and Prevention. She regularly consults with executives and practitioners to improve their strategy and processes for digital content. Colleen shares content insights in her top-selling book, Clout: The Art and Science of Influential Web Content (New Riders). Her second book, due in January 2014, is titled Does Your ContentWork? (New Riders) and will cover evaluating whether your content is effective.
Ruth Kaufman
Content Strategy Lead
IBM Corporate Marketing
Ruth Kaufman is a Content Strategy Lead in IBM's corporate marketing group in New York City. In this capacity, she is helping IBM rethink the role of content in support of client journeys and redesign the user experience architecture of She also provides strategic input regarding technology and process capabilities that are needed to support this modernized content strategy and access model. In previous roles at IBM, she led work in user experience design and enterprise taxonomy. Prior to re-joining IBM in 2012, she was an Associate Experience Director and Content Strategy Lead at Razorfish. She studied geography at Rutgers University and media theory at The New School.
Michelle Killebrew
Marketing Program Director, Strategy & Solutions - Social Business
I am a marketer at heart. I love dissecting what makes a compelling marketing experience, whether is the creative, the process, campaign optimization—all of it, really! I enjoy rolling up my sleeves and getting into the technical aspects of what works and what doesn’t. I have a varied marketing background—both in B2B and B2C—with over 14 years of high-tech marketing experience. My day job: I joined IBM through the acquisition of Coremetrics, and I’m now responsible for driving the strategy and category management of IBM’s Social Business initiative.
Cheryl Landes
Chief Findability Strategist
Tabby Cat Communications
Cheryl Landes, Society for Technical Communication (STC) Fellow and Certified Professional Communicator through the Association for Women in Communications Matrix Foundation, founded Tabby Cat Communications in Seattle in 1995. She has 23 years of experience as an indexer and technical communicator in several industries: computer software, HVAC/energy savings, marine transportation, manufacturing, retail, and the trade press. She specializes as a findability strategist, helping businesses to organize content so that it flows logically and to make content easier to retrieve online and in print.
Christiaan Lustig
Top Task Management and Online Strategy Consultant
Sabel Online
Autodidact online communications and online service professional. 14+ years of experience with companies, government agencies and non-profit organizations. I advise clients on online strategy and content strategy, top task analysis and creative communications concepts, as well as website and intranet top task management, content creation and SEO.
Lincoln Millstein
Senior Vice President
Hearst Corporation
Lincoln Millstein is a senior vice president of Hearst Corporation and serves as the special assistant to the CEO. He is one of the recognized digital pioneers in newspapers. He co-founded for the Boston Globe in 1995 and ran it for five years before moving to New York as executive vice president of New York Times Digital. After joining Hearst, he spearheaded numerous industry initiatives including the Newspaper Consortium with Yahoo! and the creation of the first industry private exchange, quadrantONE, and the industry retail consortium,
Helen Mitchell
ceo and co-Founder
The quintessential marketeer, Helen worked in the corporate jungle before starting her own Ad Agency in Sydney, Australia in 1991. The boutique agency worked with Fortune 500 companies for two decades. Helen has consulted to The Australian Government Department of Defence and some of Australia’s largest property developers on corporate branding strategy. The Agency pioneered computer animation technology used for the Sydney Olympics, Makita Power Tools and Westfield Shopping Centres. She has worked with Random House Publishers creating television commercials for bestselling authors like Bill Bryson and John Grisham. Helen lived & worked in the US launching an Australian-designed automotive product in America then the UK, Asia and European markets. Today Helen is ceo and coFounder of busivid – a software company focused on web video for business. She is passionate about teaching writers, content marketers and business owners how to embrace a cost effective video strategy. 
Kevin Nichols
Director and Global Practice Lead of Content Strategy, Sapient Nitro
Kevin has worked in digital and content for 19 years. He has worked with several Fortune 100 companies rolling out digital and content strategies and has years of experience working with enterprise content solutions. He has worked at Sapient, Molecular, played a key role in developing and launching MITOpenCourseWare, and over the years, has worked on dozens of global Websites. He is currently a Director and the Global Practice Lead for Content Strategy at SapientNitro.
Sarah O'Keefe
Scriptorium Publishing
Sarah O'Keefe is the founder of Scriptorium Publishing ( and a content strategy consultant. Sarah uses technical content to solve business problems; she is especially interested in how new technologies can streamline publishing workflows to achieve strategic goals. Her latest book is Content Strategy 101: Transform Technical Content into a Business Asset. Sarah speaks fluent German, is a voracious reader, and enjoys swimming, kayaking, and other water sports along with knitting and college basketball. She has strong aversions to raw tomatoes, eggplant, and checked baggage.
Barry Slaughter Olsen
Barry Slaughter Olsen has spent the better part of a decade observing technology trends and speaking about their enormous power to reshape communication and the language services market. In 2009, he founded InterpretAmerica, a company dedicated to raising the profile of spoken language services in the digital age. He is also the General Manager of Multilingual at, a Silicon Valley startup providing next-generation teleconferencing services, including remote simultaneous interpretation of conference calls and webinars. He began his career as a conference interpreter and translator, working for clients such as the U.S. State Department, the Inter-American Development Bank, the Organization of American States, National Geographic Society, C-SPAN Television and the International Telecommunication Union. In 2007, he was appointed assistant professor of translation and interpretation at the Monterey Institute (MIIS).
Laura Patterson
VisionEdge Marketing
For 20+ years, Laura has been helping CEOs and Marketing Executives prove and improve the value of marketing by using marketing data, processes, automation, metrics, and dashboards to link marketing initiatives and investments to business outcomes. Laura began her career in the financial and healthcare industries, later spending 15 years in the technology industry before co-founding VisionEdge Marketing in 1999. Laura has lent her expertise to over 150 events, webinars and workshops, and also served as a guest lecturer at various universities, including UT Austin, Dartmouth University, and Stanford University. Laura has also authored three books on marketing performance management.
Dr. Anderson Payne
Special Advisor and Counselor
The White House
Dr. Anderson Payne serves as special advisor to the President's Council on Advanced Information Management in Washington, DC, where he oversees a cross-governmental, silo-smashing team of enterprise content strategists whose job it is to streamline the creation, management and delivery of content in all branches of the U.S. Federal Government. Dr. Payne's experience helping governmental organizations overcome complex content challenges has made him one of the most sought after information management professionals in the world. In his closing keynote, Dr. Payne will discuss how an unexpected turn of events brought him to understand the importance of intelligent content in helping the US government improve productivity, reduce waste, and save hundreds of millions of tax payer dollars.

Alan Porter
Content Marketing Manager
Caterpillar Inc.
Industry leading Content Strategist specializing in helping companies and organizations recognize and leverage their largest hidden asset, their content. Currently engaged as the Content Marketing Manager for Caterpillar Inc. leading the team to develop and implement an enterprise-wide Content Marketing Strategy for one of the World’s Top 100 brands.
Shawn Prenzlow
Content Strategist
The Reluctant Strategist
Shawn Prenzlow has over 20 years of experience as a team manager and content strategist in technical content and executive communications. Her first professional role was as the Lone Bastion of Communications at a small non-profit organization. After two years of going it alone with only unpaid volunteer resources, she made a death-defying leap to Microsoft. For twelve years she grew there, clawing her way up from editor to Principal Content Manager. Shawn now consults on and provides training for content project strategy, planning, budgeting; her current passion includes "Guerilla Resourcing," her practice for staffing to create quality content when you don't have full-time employees. Shawn works with a broad spectrum of companies including Fortune 100, high-tech startups, and non-profit and faith-based agencies.
Michael Priestley
Technology Strategist
IBM Client Technical Content Experience
Michael Priestley is the Technology Strategist for IBM's Client Technical Content Experience, as well as IBM's lead DITA architect. He works with teams across IBM to develop strategies for content standardization to enable a company-wide content ecosystem. He was the co-editor of the DITA 1.0 and DITA 1.1 specifications, and is currently working on DITA 1.3 features and Lightweight DITA.
Joe Pulizzi
Content Marketing Institute
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe’s third book, "Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less," takes business owners and marketers A-to-Z toward creating a content marketing strategy that works to grow the business. You can find Joe on Twitter @JoePulizzi.
Theresa Putkey
Information Architect
Key Pointe Usability Consulting, Inc
As an independent information architect, Theresa specializes in content-heavy websites, intranets, and content management systems on a project-by-project basis. Theresa provides user-centred information architecture, taxonomy and metadata consulting services to companies or agencies looking to supplement their project teams. Theresa holds a Masters of Library and Information Science and really loves topics centered around information seeking, information behavior, and search and findability.
Marta Rauch
Senior Principal Information Developer
Marta Rauch is a senior principal information developer at Oracle, and develops content strategy for mobile and cloud projects. As a Google Glass Explorer, she is interested in enterprise use cases for augmented reality. Marta is a frequent presenter, and has published articles for IEEE, STC Intercom, and the Center for Information Development Management Best Practices. An STC Associate Fellow, Marta holds a BA from Stanford University and a certificate from UC in Managing the Development of Technical Communication.
Ann Rockley
The Rockley Group
Ann Rockley is CEO of The Rockley Group, Inc. She has been instrumental in establishing the field in content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Known as the "mother" of content strategy, she introduced the concept with her best-selling book, "Managing Enterprise Content: A Unified Content Strategy."
James Romano
Chief Executive Officer
Prisma International, Inc.
As CEO of Prisma International, Jim has been helping companies become global-ready for over thirty years. His relentless focus on the seamless communication experience—the right content delivered in the right language on the right platform—grew out of his experience as a small kid in an Italian family in New Jersey, where none of the three existed. As a grown-up professional linguist, Jim develops localization and content strategies for a broad range of clients, from start-ups to large companies to government agencies. His recent work involves developing translation management platforms for retail, healthcare and hi tech clients.
Robert Rose
Chief Strategist
Content Marketing Institute
Robert helps marketers become stellar storytellers. Robert is the Chief Strategist for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group. Robert is the author of the book Managing Content Marketing, which spent two weeks as a top ten marketing book on As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele.
Buddy Scalera
SVP Content Strategy
Ogilvy CommonHealth Worldwide
Buddy Scalera is the Senior Vice President of Content Strategy at Ogilvy CommonHealth Worldwide, an award-winning agency based in New Jersey. He is an engaging and entertaining speaker who makes it fun to learn about digital marketing, content strategy, social media marketing, mobile marketing, pharmaceutical branding, closed-loop marketing, and ebooks.
Rebecca Schneider
Azzard Consulting
Rebecca Schneider has extensive background in librarianship, knowledge management, and information technology. She formed Azzard Consulting, a content strategy services and staffing firm, with the conviction that there can be a better way to manage content. Rebecca has worked in a variety of industries, including retail, education, international development and financial services.
Robby Slaughter
Robby Slaughter is a workflow and productivity expert. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He has written several books and presented extensively on workflow optimization for content developers.
Loni Stark
Director of Product & Industry Marketing, Digital Marketing
As director of product and industry marketing for Adobe's Digital Marketing solutions, Loni Kao Stark leads a team responsible for defining solutions and go-to-market strategies essential to CMOs and digital marketers worldwide. Stark has more than 14 years of experience helping businesses apply technology to optimize critical functions to meet business objectives, including building brand awareness and driving consumer demand. She also co-founded Stark Insider, a West Coast online magazine covering technology, theater, arts, wine, and food to more than half-a-million readers per year. Stark holds a Masters in Management Science and Engineering from Stanford University. She tweets from @LoniStark.
Bill Swallow
Content Strategy and Writing Consultant
Bill is a content strategist and writing consultant with over 17 years of experience in technical communication. He is primarily focused on documentation infrastructure, planning, and workflow improvement for multilingual information delivery. He holds a Bachelor of Science degree from Rensselaer Polytechnic Institute and resides in upstate New York.
Val Swisher
Founder and CEO
Content Rules, Inc.
Val Swisher is the Founder and CEO of Content Rules, Inc. — an end-to-end content services provider, helping customer plan and execute their global content strategy, create content in structured and non-structured environments, and prepare content for translation. Val is a global content strategy thought leader and an expert in making source English content global-ready. In addition to running Content Rules, Val is on the Executive Board for Translators without Borders, where she is responsible for creating and running the Simplified English program. Translators without Borders works with non-governmental organizations to provide critical, life-saving translations for humanitarian causes around the globe. Val is also part of the academic advisory team at UCSF Medical Center, where she helps medical students simplify their English content as part of the WikiProject Medicine rotation. “Global Content Strategy: A Primer,” Val’s third book, will be published in May 2014 by XML Press. Her previous books include “Mastering Network Management,” published by Numidia Press and “The Comprehensive Guide to Computer Telephony Integration,” published by the CT Institute.
Lori Thicke
Lori Thicke founded the language services provider, Lexcelera, as well as the machine translation innovator, LexWorks. Lori also founded the world’s largest humanitarian translation organization, Translators without Borders. Lori, who holds an MFA, lives in Vancouver and Paris and is a frequent speaker and blogger on bridging the language divide.
Andrew Thomas
Director, Product Marketing
Andrew Thomas is a Product Marketing Director for Content Management Technologies at SDL. Mr. Thomas has worked with structured content for a wide variety of deliverables, from marketing collateral, to printed manuals, to web applications. He’s witnessed firsthand the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Mr. Thomas was a business analyst for SDL WorldServer at Adobe Systems and oversaw the deployment of DITA content for Adobe’s technical communications.
Noz Urbina
Content Strategist
Urbina Consulting
B. Noz Urbina has a passion for helping people communicate. He is a consultant, trainer and globally recognized thought-leader in the world of Content Strategy. He also co-authored the well received book “Content Strategy: Connecting the dots between business, brand, and benefits”. Specialising in cutting edge, multi-channel, business-driven projects, Noz is a offers organisations an understanding of the end-to-end content process, including structure, semantics, and multi-channel information architecture. Since 2000, he has provided services to Fortune 500 organisations and small-to-medium enterprises. Noz's expertise is brought into projects for requirements analysis, project planning and scoping, tool selection support and training.
Anelia Varela
Creative Director
The Writer
Anelia helps some of the world's biggest brands to realize the power of words to help them stand out, change how people see them, make and save them money, and even shape their culture.
Kathy Wagner
Content Strategy Inc.
Kathy Wagner is co-founder of Content Strategy Inc. where she helps clients to solve business problems by improving their content and content processes. Kathy loves leading complicated projects for large global corporations and has worked with organizations such as Samsung, Wells Fargo, ATB Financial, and HSBC. She has a special affinity for content assessment and diagnostics. Kathy has also taught content courses at Simon Fraser University and the British Columbia Institute of Technology and is a co-organizer of Vancouver's Content Strategy & Information Architecture meetup group.
Steve Walker
Senior Director, Experis Global Content Solutions
Steve Walker, a senior director in the Experis Global Content Solutions practice, draws upon his 20 years’ experience in guiding clients to strategically create, manage, and deliver information worldwide. Technology agnostic, he brings a breadth of knowledge in content related disciplines to solving complex business challenges. As a thought leader in the content space, Steve has hands-on experience in business strategy, content strategy, software development, content authoring, content management system implementation, and business and IT consulting. Steve provides a unique business perspective to educating clients on various trends in content management and how to leverage technology deliver intelligent content.
Christopher Ward
Director, Product and Experience Strategy
Christopher is a passionate advocate for customer experience. His work focuses on data visualization, content strategy, digital publishing, and content marketing applications. A strong believer in the lean startup approach, Christopher has over nine years’ experience working in leadership positions across the entire UX lifecycle, including product strategy, UX design, front-end development, and Scrum, for the Web and interactive and mobile devices.
Dan Whaley
Dan Whaley is the founder of, a non-profit, open source platform for the collaborative annotation and peer-review of information. Their goal is to create infrastructure to help humans reason more effectively together. In 1994 Dan launched the online travel industry, as the coder and entrepreneur who founded Internet Travel Network (ITN, later renamed GetThere). The first airline reservation made over the web was booked via a server in his living room in 1995.
Dave Wieneke
Digital Strategy Practice Lead
ISITE Design
Dave Wieneke is a publisher and entrepreneur who built and ran innovative content teams at Thomson Reuters, The Christian Science Monitor, and Mass.Gov. He’s a faculty member at Northeastern University and the Rutgers Center for Leadership Development, where he teaches graduate courses on digital business and mobile strategy. He leads the digital strategy practice at ISITE Design, which helps complex organizations rethink their digital futures, and he writes for AdAge and Econsultancy.
Kyle Wiens
iFixit and Dozuki, a division of iFixit
Kyle Wiens is the co-founder and CEO of iFixit, and Dozuki, a division of iFixit, an online repair community internationally renowned for their open source repair manuals and product teardowns. Launched out of his Cal Poly college dorm room, iFixit has now empowered millions of people to repair their broken stuff. In 2012, he started Dozuki, a software company that is revolutionizing online technical documentation for manufacturers. Kyle has testified on electronic exports in front of the International Trade Commission and is actively involved in developing global environmental standards. Kyle regularly speaks on design for disassembly, technical writing, service documentation, and the environmental impact of electronics. He writes for The Atlantic, Harvard Business Review, Wired, and TreeHugger.
Philip Wisniewski
EVP, Client & Market Development
Kanban Solutions
For nearly 20 years, Philip Wisniewski has developed and managed strategic relationships with premier brands to deliver content-centric digital marketing and web development initiatives. Applying a mix of digital strategy, client service and business acumen, Philip can often be found evangelizing the promise of one-to-one interactive relationships between brands and their audiences, enabled through a foundation of software development and content engineering. He has driven business impact for such notable brands as Gillette, T Rowe Price, Ernst & Young, Nikon, Equinox, TracFone Mobile, Humana, AIG, Boost Mobile and Aetna.
Jon Wuebben
Content Launch
Jon Wuebben is the CEO of Content Launch, a web content marketing agency that handles content development and content strategy for hundreds of companies, digital agencies and web designers. His book, “Content is Currency: Developing Powerful Content for Web & Mobile”, helps companies learn how to plan, create, distribute and manage content. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web."
Claudia Wunder
Claudia Wunder Consulting
Claudia Wunder is a veteran of three Olympic Games: Beijing, Vancouver, and London. As Business Analyst and Interfaces Manager, she defined business rules for the Olympic Data Feed, a semantically rich XML feed that distributes athlete information and sport results to broadcasters, print press, and websites around the world. She is a former professional figure skater and skier, currently indulging her passion for physical activity by training in circus arts.