Modern Book Marketing: Tools, Techniques and Services

Enabling consumer book discovery and demonstrably driving reader demand are the imperatives for publishers today. With all of the tools, outlets, platforms, and services to market authors and titles how do you concentrate your  efforts and dollars effectively? How do you put the exact next right book in the exact next right reader's hand at the exact right moment. Efficiently and repeatedly.

It can be done.

This one-day digital marketing conference programmed by Digital Marketing strategist Peter McCarthy for publishers will tell you how. Building on a career spent looking at what will work next, McCarthy has put together a day of what works, period. Not just in book marketing but in marketing, period. The day will establish the agile, data-driven mindset (as fits publishing's nuances). It will provide the frameworks, strategies, tactics, and tools required for marketing success and sales growth. Case studies and real world applications of consumer identification, segmentation, and engagement will be ample as will real dialogue on what really matters and why.

This is beyond discoverability and "best practices." This is not hypothetical. This is very real, very essential, and immediately actionable. This is a day well spent.

Learn How to:

• Construct a framework which includes the three big buckets of marketing strategy: B2B, B2C known, and B2C unknown
• Articulate the 22 discrete activities that constitute holistic book marketing in the 21st century
• Define, build, and use your known customer database, Hear the steps every publisher should take
• Evaluate the tool set. Understand what matters most, what matters least, and get the most from your marketing efforts
• Differentiate demographics, psychographics, and behavior. Why they matter, and how to use them all
• Lay the foundation. What are the core requirements to effectively position every author and book by employing the meaningful developments in SEO, Social Media, and Mobile Media
• Get the most effective help from authors and agents to help you grow your audience
• Wring the most from your promotional budget dollars, whether you have $100, $1,000, or $10,000
• Use data and analysis throughout to evaluate, synthesize, optimize, and communicate to create an ever-learning marketing organization

Make Your Vendor Match at Solutions Speed Dating

Join a round robin “ask the experts” session in which attendees will break into smaller groups to get their questions answered by leading vendors and select industry leaders. During each 15-minute speed-dating session, a select group of vendors will provide a summary of their services, answer questions, and collect contact information for future follow up. “Experts” will answer whatever questions attendees raise at their sessions.

Who Should Attend:

CMOs SVP Marketing VP Marketing Director of Marketing Marketing Managers Digital Marketing Managers

Community Managers Community Marketers Brand Directors Brand Managers VP Publicity Publicity Directors

Online Marketing Managers Marketing Firms Social Media Marketers Publicity Firms Content Developers/Firms Self-Publishers/Authors

Reserve Your Seat Today

You know what your marketing needs to do, now find practical road-tested strategies for getting there. In just one day you can make dozens of valuable connections that can help you modernize and streamline marketing practices, maximize staff resources and increase awareness and sales of your products. You will leave this event a more effective and efficient marketer, publisher, publicist, editor, agent, or

Not in Marketing?

Operations professionals can get the same valuable information and meet with solution providers who will address their specific needs. Visit our Publishing Services Expo site to learn more about identifying the right partners for your company. A Marketing Conference registration will include access to both the Marketing Conference and the Publishing Services Expo. The Publishing Services Expo is also offered as a standalone registration option

Register now!