Digital Asset Distribution: Strategies, Practices & Innovations
As it grows and matures, the retail environment for ebooks has become increasingly complex. Even the biggest publishers usually rely on an outsourced service provider to push ebook files and metadata out into the market and maintain them through the life of their products. Whether you have a long-standing relationship with a DAD or are still managing the ebook retail channel “by hand” we will help you get the most out of your current business partners and prepare for the future. This program is both for executives who want to understand the capabilities of the different DAD service providers as well as publishing professionals in production, sales, and digital operations who want to be sure they are taking full advantage of their current service.
September 26th
Publishing technology consultant Ted Hill will provide an overview of the leading service providers and the issues faced by publishers who want to take full advantage of their current and future capabilities.
Some of the issues Ted will address include: How broadly should you distribute your titles and when should you consider a direct relationship with etailers? What are the most commonly-used features and reports? Which are the most valuable? How can your DAD help you improve the quality and efficiency of your digital operations? How do the answers to these questions vary depending on the type and size of publisher?
11:50 a - 12:00 pm: Maximizing Sales Through Effective Digital Channel Management
Mary Dolan, Director of Sales, Harvard Business Review Press
In this presentation, Mary Dolan -- previously at Kaplan and now Director of Sales at Harvard Business Review Press -- will discuss HBR's recent international growth as well as their direct and bulk ebook sales programs. She will look at the intersection of sales, operations, and digital channel management, with an eye toward promoting synergy and avoiding conflicts between channel partners, identifying the common barriers to sales growth, and highlighting effective strategies for maximizing sales.
Rob Reynolds, Director, MBS Direct Digital
Digital Asset Distribution: Strategies, Practices & Innovations
11:30 am – 11:50 am: Finding Your Best Strategy for Digital Asset Distribution
Ted Hill, President, THA Consulting
Ted Hill, President, THA Consulting Publishing technology consultant Ted Hill will provide an overview of the leading service providers and the issues faced by publishers who want to take full advantage of their current and future capabilities.
Some of the issues Ted will address include: How broadly should you distribute your titles and when should you consider a direct relationship with etailers? What are the most commonly-used features and reports? Which are the most valuable? How can your DAD help you improve the quality and efficiency of your digital operations? How do the answers to these questions vary depending on the type and size of publisher?
11:50 a - 12:00 pm: Maximizing Sales Through Effective Digital Channel Management
Mary Dolan, Director of Sales, Harvard Business Review Press
In this presentation, Mary Dolan -- previously at Kaplan and now Director of Sales at Harvard Business Review Press -- will discuss HBR's recent international growth as well as their direct and bulk ebook sales programs. She will look at the intersection of sales, operations, and digital channel management, with an eye toward promoting synergy and avoiding conflicts between channel partners, identifying the common barriers to sales growth, and highlighting effective strategies for maximizing sales.
12:00 pm - 12:45 pm: Keeping Up and Getting Ahead: Emerging Best Practices for Digital Operations
Steve Kasdin, Director of Digital Strategy, Curtis Brown
Michael McGinnis, SVP of Digital Technology Services, HaperCollins
Andrea Fleck-Nisbet, Executive Director, Digital Publishing, Workman Publishing
Ted Hill, President, THA Consulting
Mary Dolan, Director of Sales, Harvard Business Review Press
Publishers representing publishing programs of different type and size will talk about what they expect from a service provider and how it helps them get the most from their markets. They will cover emerging best practices for working with etailers, how and when to automate, integration with print operations, and how they see digital operations changing as the markets continues to evolve.
12:45 pm – 2:00 pm - Digital Asset Distribution Speed-Dating
Marcus Woodburn, Vice President, Digital Products, Ingram Content Group
Marcus Woodburn, Vice President, Digital Products, Ingram Content GroupIn this series of 15-minute meetings, small groups of attendees will be able to get their questions answered by leading service providers and industry experts. Publishers can better understand and evaluate the full range of distribution options available, as well as how this variety of solutions maps against their particular needs.
Rob Reynolds, Director, MBS Direct Digital
In this series of 15-minute meetings, small groups of attendees will be able to get their questions answered by leading service providers and industry experts. Publishers can better understand and evaluate the full range of distribution options available, as well as how this variety of solutions maps against their particular needs.
Mary Dolan, Director of Sales, Harvard Business Review Press
Mary Dolan, Director of Sales, Harvard Business Review Press
Ted Hill, President, THA Consulting
Steve Kasdin, Director of Digital Strategy, Curtis Brown Michael McGinnis, SVP of Digital Technology Services, HaperCollins
Andrea Fleck-Nisbet, Executive Director, Digital Publishing, Workman Publishing
Jack Perry, Owner, 28enso, Inc.
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