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08/13/2019 from 11:00 AM - 1:00 PM Women's Business Council - Southwest - Irving, Texas

August Table Topics Luncheon

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Make Marketing Personal

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The brand pyramid is a hierarchy that categorizes a customer’s level of engagement with your brand. In this session, identify your place on the brand pyramid, learn how to market your company accordingly to develop a more personal connection with your clients, and increase loyalty.

Walk away with the ability to:

  • understand the origin of the brand pyramid and how it applies to your business,
  • create marketing programs that align with your place on the brand pyramid, and
  • identify reasonable expectations and results from your marketing efforts.





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Vera Fischer
97 Degrees West

Vera K. Fischer, MA is the President and CEO of 97 Degrees West, the Brand Marketing Agency. Self-made in the city of Austin, Texas, the small but mighty agency has helped their clients sell thousands of products and services throughout the United States.

Vera has fueled dynamic agency growth with 26 years of marketing knowledge and entrepreneurship. 97 Degrees West has received more than 20 creative and business awards, including Austin Business Journal’s 2018 Top 25 Marketing Agencies.

She is the host of the System Execution podcast in which she explores strategies and systems behind today’s successful people. The award-winning podcast shines the spotlight on business leaders throughout the world in an interview format.

Her entrepreneurship experience has brought forward mentorship positions with companies like Capital Factory, the leading start-up incubator in the United States, and Women's Business Enterprise National Council (WBENC).

She is frequently invited to speak at a variety of conferences and events for her expertise in integrated marketing, digital marketing, podcast advertising, women-owned business strategies, and systems.

Vera lives in Austin, where she is Mom to creatures two- and four-legged.

She is a collector of 1950s and 1960s Bitossi and Fenton housewares, a freakishly fast reader, and a lover of real estate trends.

She gets her inspiration from traveling, meeting new people, and researching her random thoughts.


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11:00 am - 11:45 am
Networking Lunch [More Info]
11:45 am - 12:00 pm
Welcome & Announcements [More Info]
12:00 pm - 1:00 pm
Presentation [More Info]

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Email Address*

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This event is open to everyone.

There are several admission options to meet your needs.

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Last day to register online is Thursday, August 8


Register Now

WBCS Member


Last day to register online is Thursday, August 8

Register now



Available for $5 more


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Registrant List

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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Company First Name Last Name
9 [ Back to top ]
97 Degrees WestVeraFischer
A [ Back to top ]
A La Carte Catering & CakesShawaylaJohnson
A La Carte Catering & CakesMarlowJones
Abba Staffing and ConsultingSouLam
Accountable CFO, LLCAndreaGepner
Advantage Business CapitalLanaFidelscaia
American AirlinesChristieRossi
B [ Back to top ]
Bank of AmericaLauraAgardy
BE-U RevolutionGeorgiaGreen
BEU RevolutionJasmineAdams
C [ Back to top ]
C1S Group, Inc.ShelbyPowell
Camelot Facility & Property ManagementKellyNaumann
Carol Renee’sVickieJohnson
Choice SpecialistsTerryFisher
Choice SpecialistsAlyshaMartin
Clampitt Paper CompanyMeredithClampitt
Cotter ConsultingClaireTulloch
Custom Websites to GoJulieHall
D [ Back to top ]
Dallas Capital BankChristineMoses
Davis Davis & Harmon LLC- Sales Tax ExpertsLaShante'Williams
DCG Environmental, LLCNicoleGonzales
E [ Back to top ]
ESS Employment Screening ServicesJessicaHess
etc groupRaganRogers
Event Finders - Ticket Finders USAMorganDenton
Evolving TexasSamanthaRenz
EWF InternationalTanisCornell
F [ Back to top ]
First Equipment CompanyTerryCase
First Equipment CompanyDennisEide
G [ Back to top ]
Goldin Peiser & Peiser, LLPCrystalShin
Green Tax And Business Advisors, LLCJessicaGreen
H [ Back to top ]
Hello Imprint LLCAmandaHueneke
I [ Back to top ]
Integrated FocusValeriePelan
ISC GroupVereeBrown
L [ Back to top ]
Lisa Pope Interiors, LLCLisaPope
M [ Back to top ]
Marfield, Inc.AndreaRowe
Marfield, Inc.TiffanyWaggoner
Merritt Insurance ServicesAbeniCavil
Merritt Insurance ServicesNickMerritt
Midtown Personnel, Inc., dba The Midtown GroupKendellBrumley
Mixed Media CreationsWhitneyStockstill
Mixed Media CreationsAustinYoder
N [ Back to top ]
Networking Results ( NetRes) EricZarko
Nokia of AmericaMarilynPinson
Nouveau Construction and Technology ServicesStaceyWatson
P [ Back to top ]
Perimeter Global LogisticsYvonneTucker
R [ Back to top ]
R Miller Law pllcRendaMiller
Regal Staffing ServicesTomVan Oevelen
Rhodes Office FurnitureRaniZiccardi
Ricochet Fuel Distributors, Inc.JasonCox
S [ Back to top ]
Sage Search PartnersKimberlyShapiro
Sandler TrainingSuzettePatterson
Seaman GroupAngelaSeaman
T [ Back to top ]
Take StockMarianHaggar Bryan
Team Delegate, LLCTonyaThomas
The Green Chemical Store IncMaryBruce
The Software VaultJamitaMachen
TWFG Nancy Aguayo InsuranceNancyAguayo
V [ Back to top ]
Van's KitchenAndreaSmith
Van's KitchenBelindaHampton
W [ Back to top ]
WNB Freight BrokerHopeBranham
X [ Back to top ]
XM PerformanceFanniGambero
XM PerformanceHannahWells
1 [ Back to top ]
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