FRESH13
 


Programme 

‘Fresh’ means 'harvesting shortly before consumption'.

That is exactly what we do at FRESH13 - the conference about conference design – we harvest the best possible content for our participants... crispy, fresh and full of taste.  And we do it as late as possible to make sure they get the benefit of all the vitamins.

So, for now, you will find no formal agenda here, just a taste of what will be served up to you on the day.

Shape change

FRESH defines the content of a conference as "what happens inside the conference" - not just the topics and what's on the slides; that is the content of the presentations.

The content of a conference is the overall value the participants in your events get from participating: Learning, Networking and Motivation. The knowledge or skills they learn; the people they meet; and the excitement and energy they get to actually do something with it. 

This is where you create value for your meeting owners and your participants; it’s where you can create greater value; and it’s where the meetings industry is changing right now.  And if you want actively to shape change – and not be changed by it - you need the best tools available.

So this is our FRESH commitment to you:
You will go back to your office with a bigger toolbox than you came with: new tools, cool services, powerful techniques and unique knowledge that you can apply to your meetings right away. Practical, applicable, affordable and impact-full.
 

Take a FRESH look meeting formats 

This year, our focus will be the Conceptual Tools for meeting design - formats

Why formats? Because:
If there is anything that creates the greatest impact for a minimal cost, it is the format
If there is anything that is difficult to change in your meeting owners’ mind, it is the format
If there is anything you need to experience before you can sell it, it is the format

A large part of our sessions, experts and what you experience will be about meeting formats, session formats and presentation formats: the scenario, the flow and the duration; the mix of listening and interaction, work and play; on site, on-line and on-demand, the environment and the room layouts…

We won’t tell you stuff – we will show you stuff; and you will experience it first hand – in every session.
 

Find out more - get in the loop 

Find out more about our programme over the next weeks – get in the loop and:

like the FRESH facebook page
connect to the FRESH facebook profile
become a member of the Linkedin group Meeting Architecture
follow our twitter account @freshconference
or sign-up for the FRESH emails

Get FRESH now and Shape Change!
 
 
 
 

PROGRAM (CET)

Experiential Track 1 Plenary Track

13/01/2013
Everest 1/2
Plenary Room - Everest 1-2
and on-line
Everest 3
Breakout Room - Everest 3
00:00 - 00:00
Sunday
Sunday, January 13, 2013
10:00 - 18:00
Registration - Hospitality Desk [More Info]
12:00 - 13:00MSI Annual Lunch (MSI members only)
13:00 - 15:00
MSI Annual General Assembly (MSI members only) [More Info]
15:00 - 17:00
Hotel lobby bar
Refreshments: Meet other participants (Location: Hotel Lobby Bar) [More Info]
15:00 - 17:00Free time [More Info]
17:00 - 17:20
Plenary
Welcome and introduction [More Info]
Maarten Vanneste, Fire starter (Turnhout, Belgium), Abbit Meeting Support
17:20 - 18:00
Plenary
Sparking genius" (Format: formal keynote presentation with Q&A and discussion) [More Info]
Karen Freidt, Karen Freidt, Lead, NASA's Navigation Center for Creativity, Collaboration & Innovation (USA) , NASA
18:00 - 19:20
Plenary
FRESH Talk Show (Format: magazine-style facilitated interactive discussion group with audience participation) [More Info]
Erik Peekel, Founder (The Netherlands), Aaaaha! the Actor Factory BV
19:20 - 19:50
Finger buffet dinner
19:50 - 21:30
Plenary
FRESH Music (Format: Reception) [More Info]
 
14/01/2013
00:00 - 00:00
Monday
Monday, January 14
08:30 - 08:45
Plenary
The attitudes towards change and innovation (Format: online presentation) [More Info]
Wendy Hand (ON-LINE SPEAKER), Joint Managing Director (Australia), Bright Red Fish
08:45 - 09:15
Plenary
Education in all sessions - how to identify meeting objectives (Format: Training session) [More Info]
Maarten Vanneste, Fire starter (Turnhout, Belgium), Abbit Meeting Support
09:15 - 09:30
Plenary
Zoom in on the C: Conceptual - taxonomy of meeting formats (Format: Wiki Workshop) [More Info]
Rosa Garriga, ROI Consultant, Event ROI Institute
09:30 - 10:15
Plenary
Dissecting meeting formats - can we identify the 7 parameters of meeting formats? [More Info]
10:15 - 10:45
Rations, Networking, Tools and Technology [More Info]
10:45 - 11:30
Plenary
Dissecting the meeting owner [More Info]
Eric De Groot, Meeting Designer (The Netherlands), Mind Meeting
11:30 - 12:15
Plenary
Dissecting the "Crowd" in Crowd-sourcing (Format: Super Brainstorm) [More Info]
Martin Ferro-Thomsen, Founder & CEO (Copenhagen, Denmark), Conferize
Joanne Celens, CEO (Brussels Belgium), Synthetron
12:15 - 13:15
Rations, Networking, Tools and Technology [More Info]
13:15 - 14:00
Plenary
Is facilitation necessary? (Format: Responsive, dissolving, unpanel with significant audience participation) [More Info]
Eric De Groot, Meeting Designer (The Netherlands), Mind Meeting
Bo Krüger, Master of Arts, Facilitator, Speaker and Writer (Denmark), Moving Minds
Erik Peekel, Founder (The Netherlands), Aaaaha! the Actor Factory BV
Ib Ravn, Aarhus University. Denmark
Adrian Segar, CEO (USA), Conferences That Work
"the people formerly known as the audience"
14:00 - 14:20
Plenary
Happy meetings with the happiest people in the world (Format: Interactive presentation) [More Info]
Bo Krüger, Master of Arts, Facilitator, Speaker and Writer (Denmark), Moving Minds
14:20 - 14:50
Plenary
Formats flying around (Format: Interview) [More Info]
Erik Peekel, Founder (The Netherlands), Aaaaha! the Actor Factory BV
Maarten Vanneste, Fire starter (Turnhout, Belgium), Abbit Meeting Support
14:50 - 15:05
Breakout
Linkedin groups [More Info]
Anne Thornley-Brown (ON-LINE SPEAKER), President Executive, Oasis International (Toronto.Canada)
15:05 - 15:35
Rations, Networking, Tools and Technology
15:35 - 16:35
Plenary
"Predictable surprise" (Format: keynote presentation and interactive workshop) [More Info]
Tor Nørretranders, Founder (Klampenborg, Denmark ), Tor Nørretranders
16:35 - 17:20
Plenary
Visual Premium [More Info]
Sophie Lambin, Co-Founder and Managing Director. UK, Kite Global Advisors
Larry Yu, Managing Director of Kite Global Advisors; Board of Directors at the Brattle Film Foundation (Boston. USA), Kite Global
Lotten Tegstam Wellinder, Concept Owner Meetings/Regional Manager, IKEA
Kristine Nygaard, Graphic Facilitator, KISSTHEFROG.DK
17:15 - 18:00
Free time [More Info]
17:20 - 17:30
Plenary
Meetovation (Format: product placement) [More Info]
Markus Diefenbach, International Marketing Manager, Business Tourism, VisitDenmark
17:30 - 18:00
Behind the screens (Format: technical workshop) [More Info]
Paul Cook, Principal , Hybrid Event Centre
Paul Vanherck, Meeting Support Manager (Belgium), Abbit Meeting Support
18:15 - 22:00Off-site evening programme - Gather in main hotel lobby at 18:00 for coach transfers [More Info]
 
15/01/2013
00:00 - 00:00
Tuesday
Tuesday, January 15
08:00 - 08:30
Breakfast poster sessions
08:30 - 09:15
Plenary
Catalysing sustainable change [More Info]
Guy Bigwood, Sustainability Director (Barcelona, Spain), MCI Group
08:30 - 09:15
Breakout
How to apply mobile apps & interactive technology in meeting formats? (Format: Panel of experts + “How Can I ...?”) [More Info]
Gerrit Heijkoop, Founder, HCIBS
Richad Mitha, CEO, MyQAA
Thorben Grosser, EventMobi
Banz Ledin, Founder and CEO (Lausanne, Switzerland), SpotMe
Mike Coumans, CEO, Sendsteps
Mike Clanton, Head of Global Corporate Events Solution (France), My Meeting Professional
Martin Roulund Jakobsen, Social Media and Marketing Manager, Crowne Plaza Copenhagen Towers
Ken Clayton, Director , RefTech Services Ltd.
09:15 - 10:00
Breakout
How to apply mobile apps & interactive technology in meeting formats? (cont.) [More Info]
09:15 - 10:00
Breakout
On-line communities, social media and tech tools [More Info]
Stefania Conti-Vecchi, Founder and CEO , EVENTagist
Giovanna Lucherini, Co-owner and CEO, Studio Guidi S.r.l.
09:15 - 10:00
Plenary
Meeting production (Format: debate with panel discussion) [More Info]
09:15 - 10:00
Breakout
Technology in meeting formats; a blessing or a curse? (Format: Panel discussion + "How can I ..." +++) [More Info]
Gerrit Heijkoop, Founder, HCIBS
Mike Clanton, Head of Global Corporate Events Solution (France), My Meeting Professional
Paul Vanherck, Meeting Support Manager (Belgium), Abbit Meeting Support
10:00 - 10:30
Rations, Networking, Tools and Technology [More Info]
10:30 - 11:15
Plenary
An interactive mini-workshop experience of three participation techniques (Format: Interactive, participative mini-workshop) [More Info]
Adrian Segar, CEO (USA), Conferences That Work
everyone who attends
10:30 - 11:15
Breakout
Learning Carousel (Format: speed dating meets tech fair) [More Info]
11:15 - 12:00
Breakout
Learning Carousel - cont
11:15 - 12:00
Plenary
Measurement: Yes or No ? [More Info]
Polo Looser, VP Strategy & Consulting (Switzerland), MCI Group
12:00 - 13:00
Breakout
Lunch-time debate
(Format: adversarial debate)
[More Info]
12:00 - 13:00
Rations, Networking, Tools and Technology [More Info]
13:00 - 13:45
Plenary
Hybrid meetings - A blessing or a curse? [More Info]
Maarten Vanneste, Fire starter (Turnhout, Belgium), Abbit Meeting Support
Paul Cook, Principal , Hybrid Event Centre
13:45 - 14:00
Plenary
Visualizing content digitally - Not just pretty pictures (Format: remote contribution) [More Info]
Heidi Forbes (ON-LINE SPEAKER), Global Social Strategist & Visual Practitioner, ForbesOste
14:00 - 15:00
Breakout
Visual facilitation; visual communication [More Info]
14:00 - 15:00
Plenary
You shape FRESH14 (Format: Online Synthetron-based co-creation) [More Info]
Joanne Celens, CEO (Brussels Belgium), Synthetron
15:00 - 15:30
Rations, Networking, Tools and Technology [More Info]
15:30 - 16:00
Plenary
Closing session and FRESH Awards [More Info]
Maarten Vanneste, Fire starter (Turnhout, Belgium), Abbit Meeting Support