Media Tech Summit 2012

Media Technology Summit 2012 – New York, Conference Agenda

We are looking forward to another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking.  The please check back soon for updates to the 2013 agenda.

8:00 am - 9:00 amWelcome & Registration
9:00 am - 9:15 amOpening Remarks

  • Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
9:15 am - 9:40 amTransactional Brands: Where eCommerce Meets Brand Marketing
Where does the brand experience end and the transaction begin? Consumer experience is the key to success.

  • Lisa Gavales, Chief Marketing Officer Express    
  • Chris McCann, President –
  • Moderator: John Sheldon, SVP, Strategy True Action
9:40 am - 10:05amThe Cutting Edge of Social Advertising
You've got a million fans on social media - what do you say to them?  When you post a message, how many in your audience actually see it and engage with it?    The lines are blurring between push and pull content and paid versus owned versus earned media.

  • Aliza Licht, SVP Global Communications – Donna Karan
  • Noah Brier, Chief Executive Officer – Percolate
  • Nikhil Sethi, Chief Executive Officer – Adaptly    
  • Moderator: Chris Fralic, Partner – First Round Capital
10:05 am - 10:25 amContent Discovery: How Publishers, Brands and Consumers Win
What are the new best practices for maximizing paid, free, owned, earned.

  • Linda Boff, Executive Director, Global Digital Marketing – General Electric 
  • David Payne, Chief Digital Officer – Gannett
  • Moderator: Yaron Galai, Co-Founder & CEO – Outbrain
10:25 am - 10:30 amDigital Leadership Awards- Part 1
10:30 am - 11:25 amMorning Coffee Break
Interactive Workshops & Roundtable
  • Boardroom 1: Navigating the Privacy & Data Security Minefield
    Saad Ayub, SVP & CIO
    Anthony Juliano, CTO
    Landmark Ventures
    Moderator: John P. Fodera, Partner 
    EisnerAmper LLP

  • Boardroom 2: Truth in Mobile Advertising
    Shravan Goli, CEO
    Victor Milligan, Chief Marketing Officer
    Jeremy Hlavacek, VP of Strategy and Business Operations
    Varick Media Management
    Moderator: Mickey Alam Khan, Editor in Chief 
    Mobile Marketer, Mobile Commerce Daily & Luxury Daily

  • Boardroom 3: Maximizing Your National & Local Marketing Efforts
    Ezra Kucharz, President, Local Digital Media
    Michael Stromer, VP, Customer Marketing 
    JetBlue Airways
    Tim Judd, President and CEO
    eLocal Listing
    Moderator: Laura Kennedy, Senior Director, Corporate & Business Development
    Living Social

  • Boardroom 4: Life in the Digital Age: A How To Guide for Success
    Jeff Pulver, Dreamer, Entrepreneur, Investor

    Moderator: Andrew Swinand, CEO – Cardinal Path

  • Boardroom 5: Rewriting the Rules: Investing and Operating in Game Changers
    Gary I. Singer, CEO & Founding Partner Buyology
    Nikhil Kalghatgi, Principal – Softbank Capital
    Aslaug Magnusdottir, CEO & Co-Founder – Moda Operandi
    Moderator: Corey Luskin, Managing Director – Landmark Ventures
11:25 am - 11:55 amMobile as Media: Connecting Brands, Consumers & Devices

  • Peggy Johnson, EVP and President, Global Market Development – Qualcomm
  • Gerry O'Sullivan, SVP, Global TV and Entertainment – Deutsche Telekom
  • Mihir Shah, Chief Executive Officer – Tapjoy
  • Moderator: Tim Chang, Managing Director – Mayfield Fund
11:55 am - 12:15 pmSports, Media, Brands & Fans
How sports has changed over the years with the evolution of the athlete and fans using media (Twitter, Facebook, etc.).

  • Tiki Barber, NFL Former Pro Bowl Running Back; Co-Founder – Thuzio
  • Charles Smith, Chairman & CEO – Professional Basketball Alumni Association
  • Moderator: William Strickland, Partner – Grey Compass
12:15 pm - 12:30 pmDigital Campfire: Storytelling for Impact

  • Scott Harrison, Founder – charity: water
12:30 pm - 1:25 pmNetworking & Lunch
1:25 pm - 2:00 pmSocial Media -- So What? Super Panel
How to rethink, retrain and reimagine your inefficient, analog, 20th century marketing department.

  • Marc Speichert, Chief Marketing Officer – L'Oreal    
  • David Poltrack, Chief Research Officer – CBS    
  • Lisa Shalett, Head of Branding Marketing & Digital Strategy – Goldman Sachs    
  • Jack Haber, VP, Global Advertising & Digital Colgate Palmolive Company
  • Moderator: Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
2:00 pm - 2:15 pmBig Marketers and Social Media – Two Visions of the Future

  • Jim Singer, Partner A.T. Kearney
2:15 pm - 2:40 pmSocial Media is Not Funny

  • Orlando Jones, American Comedian, Film and Television Actor
  • Ben Huh, Founder & Chief Executive Officer - Cheezburger, Inc
  • Moderator: Yossi Vardi, Investor & Advisor
2:40 pm - 2:45 pmDigital Leadership Awards - Part 2
2:45 pm - 3:35pmAfternoon Coffee Break
Interactive Workshops & Roundtables 
  • Boardroom 1: Big Data, Big Opportunity, Big Problems?
    Steve Bond, Senior Director
    Michael Dugan, Vice President of Technology – Forbes Media
    Moderator: Dwight Merriman, Co-Founder & CEO 10gen

  • Boardroom 2: The Customer Experience Journey In the Age of the Connected Consumer
    Jonathan Peachey, Board Member  Virgin America; Senior Advisor Virgin Group
    Pat Connolly, VP, Marketing Solutions Conde Nast
    Moderator: John Sheldon, SVP, Strategy True Action

  • Boardroom 3: Developing Robust Mobile Products – Destiny or Distraction?
    Joe Bilman, Chief Digital Officer – American Media
    Martin Ringlein, Design Manager – Twitter
    Moderator: Neil Fox, Chief Innovation Officer - Ness Technologies

  • Boardroom 4: Social Enterprise: Energizing Broader and more diverse channels and communities
    Nathan Bricklin, SVP of Social Strategy – Wells Fargo
    Kathryn Friedrich, Head of Youtube Strategy – Google
    Michael Smith, Chief Digital Officer – Forbes Media
    Moderator: Michael Pearl, Principal, Digital Transformation Leader PwC

  • Boardroom 5: Social Media for Social Good
    Katie Bisbee, Chief Marketing Officer
    Morgan O'Murray, Lifestyle Marketing & Strategic Partnerships
    Moderator: Jeff Davidoff, Chief Marketing Officer
3:40 pm - 4:10 pmInformation is Not Knowledge: Understanding the Implications of Big Data
It used to take hundreds of years to create an exabyte of data. Now we create 2 exabytes a month.

  • Ray Elias, Chief Marketing Officer – StubHub
  • Dwight Merriman, Co-Founder & CEO – 10gen    
  • Daniel Austin, Chief Architect – PayPal    
  • Moderator: Neil Fox, Chief Innovation Officer – Ness Technologies
4:10 pm - 4:40 pmFinancing Innovation - The Quest for Information Age ROI
Insights from the boardroom on where BIG investments are being made now to drive the future of digital media

  • Wesley Chan, General Partner – Google Ventures
  • Richard J. Bressler, Managing Director – Thomas H. Lee Partners
  • Jonathan Miller, Former Chairman & CEO, Digital Media Group – News Corporation
  • Moderator: Ali Velshi, Chief Business Correspondent; Anchor – CNN
4:40 pm - 5:00 pmCelebrity & Brand: Engagement for Cause in the Digital Age

  • Michael J. Fox Actor, Author and Advocate
  • Laxmi Wordham, Chief Digital Officer – Michael J. Fox Foundation
  • Moderator: Marc Pollick, Founder & President – Giving Back Fund
    5:00 pm - 7:30 pmNetworking & Cocktail Reception