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05/14/2019 from 11:00 AM - 1:00 PM Women's Business Council - Southwest - Irving, Texas

May Table Topics Luncheon

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Is This RFP for Me?

Response and Production Strategies
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In this session, learn positioning strategies to help determine whether or not you should respond to an RFQ/RFP and how to dissect the process to understand client needs (beyond price), identify your differentiators, and integrate a compelling and convincing message.


Tangible Takeaways:

  • Toolkit for reducing proposal pain
  • Crafting win-themes and proof points
  • Graphic design quick-wins


Bonus Takeaway:
Free proposal review and critique offered to all attendees, post event. A calendar link with instructions will be provided if attendees want to participate. During the optional review, the PRAXIS team will review each RFP and response and provide a review of strengths, suggestions, and recommendations for how your firm can elevate your proposal responses.


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Asheya Warren

For more than sixteen years, Asheya Warren, CPSM has worked with numerous architecture/engineering/construction (AEC) firms, ranging from large national corporations to emerging minority-owned/small businesses. Her firm, PRAXIS, is a niche marketing communications firm which serves the AEC industry, commercial real estate, and non-profit organizations where she helps clients connect, communicate, and compete. PRAXIS focuses on large commercial construction management and real estate development projects.

As a two-term past president (2015-2016, 2016-2017) of the Dallas Chapter of the Society for Marketing Professional Services (SMPS), Asheya’s industry perspective is rooted in her understanding of technical details, marketing best practices, and community concerns. Noted as the first African-American chapter president for the SMPS Dallas chapter, Asheya constantly champions diversity and equity within the scope of project engagements. Areas of specialization include strategic communications, market differentiation and infrastructure, corporate responsibility, organizational consulting, business development, public relations, crisis communications, public information, and civic engagement. Her expertise also includes community building, non-profit marketing, and community engagement in the public sector.


Recent Publication:

  • DFW Real Estate Review, Fall 2018 



  • SMU Bachelor of Humanities, Philosophy
  • SMU Cox School of Business, Graduate Marketing Certificate
  • Society for Marketing Professional Services, Certified Professional Services Marketer
  • RHCA LUNA Nominee
  • Who’s Who In Black Dallas
  • Mayor’s Star Council Alumni
  • Leadership Dallas Alumni

Community Involvement:

  • Board of Directors, Harmony Community Development Corporation
  • Advertising/PR Committee, Dallas Arboretum
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11:00 am - 11:45 am
Networking Lunch [More Info]
11:45 am - 12:00 pm
Welcome & Announcements [More Info]
12:00 pm - 1:00 pm
Presentation [More Info]

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Email Address*

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This event is open to everyone.

There are several admission options to meet your needs.

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Last day to register online is Thursday, May 9


Register Now

WBCS Member


Last day to register online is Thursday, May 9

Register now



Available for $5 more


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Registrant List

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# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Company First Name Last Name
5 [ Back to top ]
5 Wards GroupAngelaPena-Ward
A [ Back to top ]
Ad-A-Staff Inc.SueBeets
Amegy BankBarbara JaneKaplan
AMP CreativeJayBowman
AMP CreativeLisaWarner
APEX Leadership MasterySandiMitchell
B [ Back to top ]
Bank of AmericaLauraAgardy
Bank of AmericaMartiLowe
Brettco Roofing II LLPHollyGreen
C [ Back to top ]
C & D Couriers Inc.DavidMiller
CFJ ManufacturingKimSissen
D [ Back to top ]
DCG Environmental LLCShelleyHines
Disaster 2 DesignLoriPeniston
F [ Back to top ]
First Equipment CompanyTerryCase
First Equipment CompanyDennisEide
Front Porch MarketingMariaGregorio
Front Porch MarketingLoriRahlfs
H [ Back to top ]
HG LitigationCherylLucas
J [ Back to top ]
M [ Back to top ]
Marfield, Inc.AndreaPackard Rowe
Marfield, Inc.TiffanyWaggoner
Merritt Insurance ServicesNickMerritt
N [ Back to top ]
Nokia of AmericaSharronHolland
Nokia of Corporation IncMarilynPinson
NorthBound NutritionCandiceEstep
R [ Back to top ]
Real Time ResolutionsJaniceConners
Real Time ResolutionsCarolyneOyamo
Real Time ResolutionsNivaPatel
Rhodes Office FurnitureRaniZiccardi
S [ Back to top ]
Secure On-Site Shredding, IncKathrynShrum-Stockdale
Software Professionals, IncBrandonChavez
Software Professionals, Inc.ReenaBatra
Software Professionals, Inc.RuchiSrivastava
T [ Back to top ]
The Software Vault, LLCJamitaMachen
TruePoint CommunicationsMackenzieDouglas
V [ Back to top ]
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Companies that support us
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