Certified Master Dealer Class December 2018
Day 1 General Management - Dealer Leadership
  • What is effective management?
  • How to survey your dealership’s environment—physical, policies, procedures?
  • How does your performance measure up against industry guidelines?
  • How do you decide who to hire, and how many sales staff do your really need?
  • What should I include in my business plan?
Day 2 Financial Management - Guide to dealership decision making and operations
  • Does your financial statement tell you what you need to know?
  • Do you have formulas that can measure your financial status?
  • Do you understand “working capital” and “frozen capital”?
  • How do you recognize indicators of poor financial health?
  • How does TURNING your inventory impact the bottom line?
Day 3 Marketing and Merchandising - Current strategies appropriate for today's market
  • Do you have a marketing plan?
  • What is an efficient market place?
  • What is your ROI? How do you know?
  • Where is your dealership’s real market place?
  • What changes do you need to make based on what you have learned?


To learn more about the Certified Master Dealer™ Program, please view these short video clips: