Considering just the end customer for SAMs is proving increasingly insufficient, even limiting. The future will find SAMs looking at the end customer ecosystem, transforming the SAM job into one of “ecosystem orchestration.” This will mean mobilizing and connecting an entire community of stakeholders in order to create value for the end user – and, in turn, both the customer and the supplier.

SAMA is the leading enablement community of practice in strategic customer management for not only the SAM but also for the executive, who will need to organize his company structure, management processes, digitalization capabilities and talent management to enable the entire enterprise to become strategic customer-centric.

Who should attend

SAM program directors

Strategic/global/key account managers

Account team members

Field sales supporting key customers

Sales & marketing executives

Senior management
(business units & geographies)

Sales support & operations

Sales training & development

Human Resources

Chief sales officers


Conference Pricing

Pricing Level

Corporate Member

Individual Member

Non Member

Super Early Bird
(register before 1/1/2019)




Early Bird Price
(register between 1/1/2019–2/1/2019)




Full Price
(register after 2/1/2019)




Do more with many. Bring a team to:

Share and discuss best practices     Expand your network      Connect outside the office experience

Email to customize your team.

Team Pricing*

Corporate Member

Individual Member

Non Member

*Applies to groups of 10+ paid






Hilton Orlando

SAMA is excited to host the 2019 Annual Conference at the beautiful Hilton Orlando. With modern amenities and plenty of light and open space for learning and networking, it's the perfect venue for SAMA's exceptional event.

Hilton Orlando offers an exceptional location near International Drive shopping and dining, and just a short drive to SeaWorld® Orlando, Universal Orlando® and Walt Disney World® Resort. Plus, there’s plenty to enjoy without ever leaving the resort including a lazy river, waterslide, fire pits, spa, fitness center, 9-hole putting green, and recreation courts - entertainment is everywhere you look!

The SAMA block of rooms at the Hilton Orlando will be available soon. Please check back soon for more information and availability.

For assistance please contact Rhodonna Espinosa at