Summary

This CPD event, hosted by the Marketing and Communications Development Network Steering Group, brings together all staff working within in-house marketing and communications teams across colleges in Scotland. It provides a unique opportunity to learn and network with colleagues across the sector.

This event will focus on brand development and will include three exciting sessions on:

• Brand positioning
• STV: building a national media brand of choice

Aims

This event aims to provide the theory of brand development combined with practical tips and ideas that can be implemented into your own setting.