The Hub is keeping the campfires burning in July with a half-day camp session designed for marketing communications professionals. Join us in the Senita ballrooms of the Student Pavilion on the Tempe campus. Get up to speed on marketing for the ASU brand and catch up with colleagues over bagels and coffee.

Agenda

8:30-8:45 a.m.	Check in and continental breakfast
8:45-9:05 a.m.	Welcome
	Jill Andrews, Hub managing director, creative services and marketing
9:05-10:05 a.m.	Keynote - So what is innovation anyway?
	Minu Ipe, special advisor to the president, ASU Knowledge Enterprise architect
10:05-10:10 a.m.	Transition to breakout session
10:10-11:00 a.m.	Breakout session A
	(choose one session)
	1. What it takes to make a great photo that delivers
	Lindsay Kinkade, Andy DeLisle, Heidi Eausudes, Danielle Knotts and Jarod Opperman
	2. How the wrong creative can kill a great campaign
	Tiffany Sellwood, Carolyn Wood, Stephen Heitz and Bob Case
	3. How to get creative with the brand guidelines without breaking the rules
	Sarah Hough, Melissa Bordow, Lori Pasulka, Chad Musch, Denise Quiroz
11:00-11:05 a.m.	Transition to breakout session
11:05 a.m.-12:00 p.m.	Breakout session B
	(choose one session)
	1. The write stuff: be true to your school
	Lori Baker, Steve DesGeorges, Chris Hagan
	2. How to (and why) measure your social ROI
	Monica Ballesteros
	3. I'm not crying, you're crying: video tools, standards and the emotional hook
	Laura Sposato and Ruben Tinoco

Tempe campus,
Student Pavilion, Senita ballrooms
400 E. Orange St.
Tempe, AZ 85287